Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Finding Smarter CTV Audiences (with Peter Crofut)

16:43
 
Share
 

Manage episode 504066430 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched ad moments to creating emotionally resonant connections, Peter highlights the benefits of going beyond premium audiences by focusing on premium moments, too. He also shares how FAST channels are reshaping perceptions of premium content and how AI is unlocking new levels of contextual targeting. He and host Noor Naseer discuss challenges around measurement, attribution, and privacy, as well as the roles of innovation and interactivity in shaping the future of CTV advertising.
  continue reading

62 episodes

Artwork
iconShare
 
Manage episode 504066430 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, adtech consultant Peter Crofut (formerly with Wurl) joins host Noor Naseer to unpack audience discovery and other evolutions in the world of connected TV. From avoiding mismatched ad moments to creating emotionally resonant connections, Peter highlights the benefits of going beyond premium audiences by focusing on premium moments, too. He also shares how FAST channels are reshaping perceptions of premium content and how AI is unlocking new levels of contextual targeting. He and host Noor Naseer discuss challenges around measurement, attribution, and privacy, as well as the roles of innovation and interactivity in shaping the future of CTV advertising.
  continue reading

62 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play