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Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Age of the Savvy Media Buyer (with Darrick Li)

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Manage episode 508022966 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of technology, to the evolving role of data in smarter decision-making, Darrick highlights where advertisers need to be putting their attention. This episode also explores key trends in retail media, CTV and cross-platform measurement, as well as how AI is helping teams unlock insights and accelerate strategy in an increasingly complex ecosystem.
  continue reading

62 episodes

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Manage episode 508022966 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Darrick Li of media planning data platform Guideline joins host Noor Naseer to unpack the big shifts reshaping media planning and buying. From brands bringing planning in-house with the help of technology, to the evolving role of data in smarter decision-making, Darrick highlights where advertisers need to be putting their attention. This episode also explores key trends in retail media, CTV and cross-platform measurement, as well as how AI is helping teams unlock insights and accelerate strategy in an increasingly complex ecosystem.
  continue reading

62 episodes

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