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How AI Is Transforming Creative Effectiveness (with Ian Forrester)

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Manage episode 501418168 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world. Ian explains how AI-powered creative data can measure attention, emotion, and memory at scale, helping brands quickly identify what works and link creative quality to business outcomes. He also shares his take on striking the right balance between data and intuition, the cultural nuances of emotional response, and how creative insights can unite brand and performance marketing.
  continue reading

60 episodes

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Manage episode 501418168 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
In this episode, Ian Forrester—founder of creative effectiveness platform DAIVID—joins host Noor Naseer to discuss why traditional creative testing is too slow and costly for today’s high-volume ad world. Ian explains how AI-powered creative data can measure attention, emotion, and memory at scale, helping brands quickly identify what works and link creative quality to business outcomes. He also shares his take on striking the right balance between data and intuition, the cultural nuances of emotional response, and how creative insights can unite brand and performance marketing.
  continue reading

60 episodes

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