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Simplifying the Programmatic Supply Chain (with Greg Sherrill)

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Manage episode 500502819 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies. Greg shares insights on streamlining partnerships, rethinking curation, and balancing performance goals with sustainability efforts. From addressing fragmentation to navigating live sports access to advancing data-driven targeting in a post-cookie landscape, this conversation offers valuable perspective for anyone looking to simplify their programmatic stack and deliver better outcomes.
  continue reading

61 episodes

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iconShare
 
Manage episode 500502819 series 3283489
Content provided by Noor Naseer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Noor Naseer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Greg Sherrill, VP of Demand at Magnite, joins AdTech Unfiltered to dig into the current state of programmatic inventory, transparency in fee structures, and smarter supply path optimization strategies. Greg shares insights on streamlining partnerships, rethinking curation, and balancing performance goals with sustainability efforts. From addressing fragmentation to navigating live sports access to advancing data-driven targeting in a post-cookie landscape, this conversation offers valuable perspective for anyone looking to simplify their programmatic stack and deliver better outcomes.
  continue reading

61 episodes

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