Best MarTech Talk Podcasts (2025)

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Episode 61 - Talking the complicated world of Martech and AI with Special Guest Rob Pellow 43:29

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14d ago43:29

43:29

In this episode, we talk to Rob Pellow, Executive Technical Director at the independent CRM agency Armadillo, based out of Bristol in the UK. Rob is an expert in the somewhat labyrinthine and opaque world of martech and we talked about that world, its current obsession with integrating AI and where he thinks the future is going. External resources:…

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Broken Playbooks and Broken Bones: Reinventing B2B with Ryan Nelsen 29:02

6d ago29:02

29:02

In this episode of Playbook Broken, Marc interviews Ryan Nelsen, CMO of StackAdapt. They delve into AI-fueled advertising strategies, enterprise marketing, and the reinvention of high-performance marketing at scale. Ryan shares his experiences from his career, which includes helping companies like Qualtrics and MX achieve significant growth. They d…

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How AI Accelerates Partner Marketing w/ Ryan De La Parra 34:14

7d ago34:14

34:14

Every partner marketer is under the same pressure: prove ROI fast, or risk losing budget. In this conversation, host Rick Currier sits down with Ryan De La Parra, Head of Global Partner Marketing at Nasuni, to unpack how AI actually accelerates joint GTM—without adding headcount. Ryan shares how he evolved from reseller to ISV marketer, then digs i…

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When and how to approach a brand refresh with Adam Morgan 13:01

20d ago13:01

13:01

Brand marketing is getting a lot of attention in 2025 for a variety of reasons. First, changes to the search landscape, which have companies thinking about visibility and LLM citations over SERPs and clicks, are seen as brand marketing efforts. But brands also made news by taking actions that seem to go against their brand values or upset customers…

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Turning Executive Dinners Into Pipeline w/ Ami Arad of 6sense 32:34

21d ago32:34

32:34

Most B2B executive dinners fall flat: a dark steakhouse, a long PowerPoint, a few polite handshakes, and little to show for it. But what if you could turn those same dinners into memorable experiences that actually drive pipeline for B2B marketers? In this episode of Never GTM Alone, Rick Currier sits down with Ami Arad of 6sense, who’s reinventing…

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Playbook Broken: Unpacking the Creative Renaissance: Reigniting Brand Magic with Deema Tamimi 39:30

27d ago39:30

39:30

Welcome to another episode of Playbook Broken, where we deconstruct what playbooks are breaking, why, and what to do about it. In this episode, we delve into the world of paid advertising and nonprofits with Deema Tamimi, VP of Marketing at Creatopy. Deema, with an impressive background spanning Xbox, Microsoft, YouTube, Google, Flipboard, Unity, S…

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What’s keeping businesses from succeeding with first-party data? 14:53

1M ago14:53

14:53

What’s keeping businesses from succeeding with first-party data? What’s keeping your business from succeeding with first-party data? Is it silos in your tech? Silos in your organizational structure? What about internal politics? With the demise of cookies and an always shifting privacy landscape, marketing organizations continue to hear about the v…

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Ekapat Chareonlarp on AI, Buying Shifts, and Why Digital Marketers Need to Think Like Machines 36:06

1M ago36:06

36:06

What happens when half your customers start their shopping journey with ChatGPT instead of Google? In this episode, Rick sits down with Ekapat Chareonlarp, SVP of Global Client Strategy at Criteo, to talk about the massive shake-up happening in marketing, commerce, and partnerships. Ekapat breaks down why we’re moving from search engines to answers…

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Software Isn’t Eating the World—Services Are with Sangram Vajre 46:27

1M ago46:27

46:27

Welcome to 'Playbook Broken,' the show where we investigate what's no longer working in marketing and sales, and what might work next. Our guest is Sangram Vajre, co-founder of Terminus and GTM Partners, who provides sharp, unapologetic insights into modern go-to-market (GTM) strategies. Sangram discusses why the traditional sales funnel is outdate…

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How to lead marketing in the great big messy real world with Kathleen Schaub 22:50

2M ago22:50

22:50

You’ve probably noticed marketing has been thrown into a bit of upheaval thanks to AI, busted playbooks and new ideas about what marketing should do and how its effectiveness should be measured. We all rely on things we’ve learned in the past, but leading a marketing organization in today’s great big messy real world requires mindset shifts, and po…

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Greg Portnoy on Aligning Sales, Marketing, and Partnerships to Win More Deals 31:36

2M ago31:36

31:36

When sales, marketing, and partnerships pull in different directions, GTM programs stall before they start. In this episode, Rick sits down with Greg Portnoy, CEO and founder of Euler, to explore how partner-led marketing can work in lockstep with sales—and how AI is making it easier to get there. They unpack why so many joint GTM campaigns fail in…

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Episode 60 - Talking Video game marketing and inclusivity with Special Guest Angela Harding 43:25

2M ago43:25

43:25

This episode features an interview with Angela Harding. Angela is a veteran of the video games industry, having spent over 19 years working at Activision Blizzard. She held many roles there, including VP of EMEA for the legendary and enduring Call of Duty franchise. But she moved on from that a year or so ago to co-found Inclusive People, whose mis…

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Breaking Playbooks: AI and the New Marketing Era with Ed See 32:44

2M ago32:44

32:44

In this episode of Playbook Broken, Marc engages with Ed See, Chief Growth Officer at Zeta Global, to explore the evolving landscape of marketing in the age of AI. They discuss the fundamental roles of marketers in setting preferences and managing premiums, delve into how AI is transforming traditional marketing playbooks, and explain the importanc…

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Microsoft’s Mo’Shai Gibbs on Creativity, AI, and the Power of Relationships 32:42

2M ago32:42

32:42

What makes a great partner marketer? It's not your tech stack. It's not your campaign calendar. It's how well you build trust, how fast you adapt, and whether you actually have a plan—or are just throwing tactics at the wall. In this episode of Never GTM Alone, Microsoft’s Mo’Shai Gibbs cuts through the noise. She shares how she navigates silos, pl…

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Who’s watching the security of your martech stack? with Rob Stacey 9:45

2M ago9:45

9:45

Who’s watching the security of your martech stack? There are more than 15,000 martech tools available on the market today, and each of them is a potential risk for your organization. As with any software product, applications themselves and the data they store and process are targets for the dark forces of the tech world. And as marketing organizat…

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Ben Henson on AI for Lead Gen, Interactive Content, and Smarter Pipeline Conversion 28:46

2M ago28:46

28:46

In this episode of Never Go To Market Alone, Rick sits down with Ben Henson—B2B lead gen veteran and founder of Peel—to explore how AI is transforming the way we convert leads, deliver content, and engage buyers. From his early days at TechTarget and Integrate to launching Peel’s AI-powered content tools, Ben shares what’s broken in traditional lea…

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Episode 59 - Talking about the point of Loyalty with special guest Adam Posner 39:58

2M ago39:58

39:58

In this episode, we talk to Adam Posner, founder of the loyalty consultancy The Point of Loyalty. We cover the value of loyalty programs beyond the obvious, when a brand shouldn't have a loyalty program and how a brand's body language can really affect the success of its program. External resources: The Point of Loyalty website - CLICK HERE For Lov…

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Outsmarting Entropy: Shipping Beyond the Playbook with Will Allen 41:54

2M ago41:54

41:54

In this episode of 'Playbook Broken,' we delve into the shifting landscape of business marketing and sales playbooks. Marc welcomes Will Allen, VP of Media and AI Privacy Products at CloudFlare, to discuss the evolution of content creation and AI in today's dynamic environment. They explore the critical role of playbooks in navigating change, the i…

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Tukan Das on Startup Growth, AI Tools for Marketers, and the Power of Community 34:27

2M ago34:27

34:27

What happens when a seasoned startup founder builds his second company not in Silicon Valley, but in Halifax, Nova Scotia? You get a fresh perspective on growth, grit, and community-first business. In this episode, Rick Currier sits down with Tukan Das, founder of Gia and former CEO of LeadSift, to explore the real-world challenges of scaling a Saa…

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How to use video to bolster your GTM strategy with Korina Edwards 12:08

3M ago12:08

12:08

Could your revenue team use better open rates? How about improved reply rates? Or faster deal velocity? The key to better engagement with prospects and customers might be all around you. Most of us grew up watching video on television, and now we carry video screens in our pockets. Despite the rise of email and text messaging, there’s still no bett…

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Kathryn Rose on Fixing MDF, Building Community, and Writing the AI Playbook for Channel Marketers 31:47

3M ago31:47

31:47

Kathryn Rose didn’t set out to build a movement—she just wanted to help her friends in channel marketing survive the chaos. Fast forward a year and the Channel Marketing Association is one of the fastest-growing, most energized communities in the space. In this episode, Kathryn dishes with Rick about how it all came together: the scrappy beginnings…

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From Print Ads to PartnerVista: Hondo Lewis on Partner Marketing, Startups & Betting on Yourself 29:31

3M ago29:31

29:31

In this energizing episode, Rick Currier welcomes Hondo Lewis—newly minted President and Co-founder of PartnerVista—for a raw and inspiring conversation about risk, reinvention, and building for impact in the world of partner marketing. From his early days hustling in local print advertising to leading sales at IDG and launching his own consultancy…

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Playbook Broken: Ripping Up the Rulebook: Marketing's New Frontier with Zach Vidibor 35:12

3M ago35:12

35:12

In this episode of Playbook Broken, we explore how traditional marketing playbooks are becoming obsolete in the rapidly changing landscape influenced by AI and shifting buyer behaviors. Marc sits down with Zach Vidibor, CEO of Octave, to discuss the challenges and opportunities in modern go-to-market strategies. The conversation delves into the int…

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From White Papers to Workshops: Partner Marketing That Actually Converts with Christina Carstensen 38:40

3M ago38:40

38:40

Christina Carstensen—founder of AEGA and longtime partner marketing pro—joins Rick from a sweltering London to talk content that works, campaigns that scale, and why most agencies still don’t get partner marketing. They unpack what makes this space so different, how to turn a single white paper into an ecosystem of pipeline-driving assets, and why …

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Brussels Sprouts and BANT: Why Lead Gen Needs a Makeover with Matt Levine 36:06

3M ago36:06

36:06

What do BANT, Brussels sprouts, and broken nurture streams have in common? According to Matt Levine of LeadScale, they’ve all gotten a bad rap—but the real problem isn’t the ingredients, it’s the recipe. In this lively episode recorded in Santa Cruz, Rick Currier and Matt dive into the evolving world of B2B lead gen: what’s broken, what’s working, …

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How to lead marketing through economic uncertainty with Lisa Cole 13:06

3M ago13:06

13:06

This podcast is produced by MarTech, a Third Door Media property.By MarTech.org

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How to Make Tech Partnerships Actually Work with Mike Mahoney 33:18

3M ago33:18

33:18

Mike Mahoney of Tanium joins Rick to break down the art (and grind) of partner marketing at scale. From co-building GTM plans that don’t gather dust, to aligning sales teams that usually just toss leads over the fence, Mike shares how he juggles product, partner, and field enablement—while still finding time to unplug on his sailboat. Plus, a real …

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Episode 58 - Talking Retail marketing, Loyalty and delicious chocolate with Amy Harman 41:04

3M ago41:04

41:04

We're back. Sorry, it took a while! But we are back with a bang. We talk to Amy Harman, Head of Customer Marketing at Hotel Chocolat. We cover the idiosyncrasies of retail marketing, the value of Loyalty programs, the pitfalls of discounting and also mental health in the workplace. Audio-Visual assets: Imagery: Photo by Matthew Brodeur on Unsplash …

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Playbook Broken: Hyper Adaptive: Redefining Organizations in the Age of AI with Melissa Reeve 32:28

3M ago32:28

32:28

In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her …

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Diversity, Leadership & Owning Your Voice with Carilu Melander 32:12

4M ago32:12

32:12

In this heartfelt and high-impact episode, Rick Currier sits down with Carilu Contreras-Melander, Senior Director of Americas Partner Marketing at Zscaler, to explore what it really means to lead with authenticity, courage, and empathy in today’s tech world. From Buenos Aires during political unrest to the boardrooms of AppDynamics, AWS, and Zscale…

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From Buzzword to Business Driver: How AI Is Actually Getting It Done with Shawn Mills 31:39

4M ago31:39

31:39

AI isn’t just a buzzword—it’s the next frontier of business transformation. In this episode, Rick Currier welcomes Shawn Mills, CEO of Pisteo, for a refreshingly real and deeply insightful conversation on how AI is actually being adopted inside today’s organizations. Shawn shares war stories from the field—how he’s helping companies cut decision cy…

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The Leap to Fractional Leadership with Angela Salerno 40:41

4M ago40:41

40:41

What happens when a seasoned partner marketer leaves the safety of full-time roles to dive into the wild world of fractional leadership? In this candid, zero-prep conversation, we catch up with Angela Salerno over a glass of Chardonnay to unpack the mindset, motivation, and meaning behind her leap into consulting. From partner-first philosophies to…

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Playbook Broken: The Innovator's SEO: Navigating the New Age of Search with Matthew Kay 23:39

4M ago23:39

23:39

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference. They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversatio…

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Playbook Broken: Rethinking Marketing with Molly St. Louis 36:01

4M ago36:01

36:01

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measu…

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Share of search is the marketing metric you need to be tracking 9:57

7M ago9:57

9:57

Share of search is a marketing metric that looks at all of the branded searches beging done in your category and tells you how many of those searches are looking for you. As marketing metrics go, share of search is relatively quick and easy to find. You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps…

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Is the way we build and measure brands changing? 16:59

7M ago16:59

16:59

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to …

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AI agents will infiltrate your martech stack 13:38

7M ago13:38

13:38

The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents be…

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Episode 57 - Talking creative work, the art of copywriting and Neurodivergence with Special Guest Natalie Howells 51:02

7M ago51:02

51:02

In this new episode, we talk to Natalie Howells - a copywriter, author, and all-round creative person. We cover two topics that are close to her heart. Firstly, how to get the most out of your creative teams, the crucial role of briefing and what impact AI is having and will have on the creative process. Secondly as the author of "Yeah, but how tho…

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Why it's harder to build an audience than ever before 12:42

7M ago12:42

12:42

A good website, quality content and some solid search engine optimization practices — that was one the recipes for building an audience, regardless of the business you’re in. For years, if you were trying to build community, grow readership or attract prospects and customers to your website, understanding how to create content that pleased both sit…

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Want to really understand marketing ops? Talk to this guy 14:28

7M ago14:28

14:28

Marketing operations plays an important role in any large or mid-sized marketing organization, orchestrating technology, working with data and basically making sure everything that supports marketing is working as it should. Marketing operators are like the plumbers, electricians and mechanics of the martech stack. But they’re not alone. Alongside …

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How influencer marketing became an essential marketing channel 12:59

8M ago12:59

12:59

There’s never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. It’s also big business for both content creators and brands. But how did we get here? In …

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What do C-level execs think of their GTM strategies? 13:51

8M ago13:51

13:51

Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and it’s starting as soon as 2025. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In th…

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Voice agents will change how you think about your brand and your website 12:34

8M ago12:34

12:34

The playbook for helping customers find your brand changed many times over the past several decades. Along the way we’ve seen billboards, phonebooks and even skywriting. Most recently it’s revolved around the website and search engines. But the way people look for information about brands is changing. Artificial intelligence is just one example. As…

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What can marketers learn from the Savannah Bananas? 14:01

8M ago14:01

14:01

It’s not easy to describe the Savannah Bananas to someone who hasn’t witnessed them in action. They are part baseball team, part traveling circus and 100% entertainment. The Bananas play a game they call “Banana Ball,” which resembles baseball in many ways, but with shorter games, 11 rules you won't find in baseball and more than a hint of vaudevil…

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Season 5 Episode 1 - Talking Loyalty, CRM and AI with Special Guest Tom Phillips 40:14

8M ago40:14

40:14

We've been away for a while but we're back with Season 5 of Everybody hates your brand. We talk to Tom Phillips. Tom has spent over 20 years in Strategy, working in some of the UK’s best marketing agencies with a focus on loyalty, CRM, and digital – so a man after my own heart. He’s worked on brands like BP, Virgin, Costa Coffee, Nespresso, Halford…

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The RevOps Evangelist: Don Otvos on Yammer, SalesLoft, LeanData & Chili Piper 50:15

9M ago50:15

50:15

Don Otvos, RevOps leader and current GTM Strategist and Platform Evangelist at Chili Piper, shares the story of how one difficult conversation with a former boss made him switch career tracks after 20 years in sales. Since then, he has networked his way to a successful RevOps leadership career at companies like Yammer, SalesLoft, and LeanData. Don …

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Intern to VP at BuzzFeed: Melissa Rosenthal on leading creative at BuzzFeed & ClickUp 45:52

10M ago45:52

45:52

Melissa Rosenthal's first job out of college was as an intern at BuzzFeed. In her 6 years with the company, she rose to Global VP of Creative, delivering more than $50M in native ad revenue and $100M in branded content. She also helped ClickUp 100X their revenue growth as their Chief Creative Officer. Today, she's the co-founder of Outlever, a new …

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Transformational Leadership: Insights from Gary Lancina 53:52

10M ago53:52

53:52

Welcome to Channel Chatter! In this episode, host Kevin Sabourin dives deep into consulting, career alignment, and transformational leadership with marketing veteran Gary Lancina. Whether you're a seasoned professional or starting your career, this episode is packed with actionable insights and stories to inspire your next steps. 🎯 Key Topics Cover…

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Coffee Talk: Take your AI beyond content creation 49:12

10M ago49:12

49:12

During the Fall 2024 MarTech Conference this past September, we joined Craig Schinn, Co-founder, COO of Actable, and Michelle Simone, Principal Consultant of Pepper Foster Consulting, for a stimulating discussion on the limitless potential of AI beyond its traditional role in content creation. Discover how AI can revolutionize various aspects of yo…

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MarTech Sales: Catie Ivey on leading sales at Marketo, Demandbase, Pendo, and Walnut 48:46

10M ago48:46

48:46

Catie Ivey is the Chief Revenue Officer at Walnut — a leader in interactive demo platforms. Catie has built a standout career in sales, leading teams at some of the biggest names in marketing tech, including Marketo, Demandbase, and Pendo. Today, we’re taking a journey through pivotal moments in Catie’s career that shaped her approach to sales lead…