In this episode of Never Go To Market Alone, Rick sits down with Ben Henson—B2B lead gen veteran and founder of Peel—to explore how AI is transforming the way we convert leads, deliver content, and engage buyers. From his early days at TechTarget and Integrate to launching Peel’s AI-powered content tools, Ben shares what’s broken in traditional lead gen—and how to fix it.

They dive into how asynchronous AI conversations are replacing static PDFs, how marketers can finally track actual buyer intent, and how AI can help sellers skip the slow discovery process and get to meaningful conversations faster.

If you’re in B2B marketing, sales, or partnerships and you’re trying to do more with less—while still delivering a personalized, high-converting experience—this one’s packed with practical ideas and a sharp look at the future of go-to-market.