Most B2B executive dinners fall flat: a dark steakhouse, a long PowerPoint, a few polite handshakes, and little to show for it. But what if you could turn those same dinners into memorable experiences that actually drive pipeline for B2B marketers?

In this episode of Never GTM Alone, Rick Currier sits down with Ami Arad of 6sense, who’s reinventing how executive dinners deliver ROI. Drawing from his background in retail, hospitality, and SaaS, Ami shares how to transform standard events into experiences that prospects talk about for months.

From champagne sabering and creative icebreakers to immersive demonstrations of 6Sense’s dark funnel insights, Ami proves that creative, well-crafted experiences lead to stronger connections, faster pipeline impact, and events that partners actually want to co-fund.

If you’re a partner marketing leader under pressure to show ROI from every MDF dollar, you’ll walk away with practical ideas to elevate your next executive event.