Best Conversion Rate Optimization (cro Podcasts (2025)

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139: What Is Conversion Rate Optimization (CRO)? 9:32

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21d ago9:32

9:32

Send us a text n this episode, Jeremy breaks down Conversion Rate Optimization (CRO) in the simplest, most actionable way for sports teams. You’ll learn what CRO actually means, which parts of the process you can control, and how small tweaks to your copy, creative, and landing pages can turn more fans into ticket buyers. If you’ve ever wondered wh…

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The things that CROs refuse to automate with AI with Gerda Thomas and Rommil Santiago 25:08

1d ago25:08

25:08

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer your CRO questionsPart 1 of 3Chapters:8:05 – What is the right balance between big tests versus small and medium tests?12:47 – How many iterations per test will you run knowing the first test was negative but still see some relevant data toward the hypothesis?14:32 – In small…

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142 - How to Use Q5 to Sell More Tickets With Less Budget 14:39

3h ago14:39

14:39

Send us a text In this episode, Jeremy breaks down one of the most overlooked—but most profitable—windows in the entire sports marketing calendar: Q5, the five-to-seven-day stretch between Christmas and New Year’s. While big advertisers shut down campaigns and CPMs plummet, fans are at home scrolling with gift cards, holiday cash, and a “treat your…

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141 - Pros/Cons of "Buy Out" Nights 18:38

11d ago18:38

18:38

Send us a text Buyout nights are one of the most misunderstood tools in sports marketing. Some teams swear by them — others won’t touch them with a ten-foot pole. In this episode, Jeremy breaks down exactly why buyout nights can be a revenue machine and a sponsor slam dunk… but also how they can quietly erode your ticketing strategy, overwhelm your…

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140: The Mystery Pack Promo That Sold 700 Opening Day Tickets in November 27:10

9d ago27:10

27:10

Send us a text In this episode, Jeremy breaks down one of the strangest ticket offers he’s ever seen—a “mystery pack” that moved nearly 700 opening day tickets months before first pitch. He unpacks why fans lined up to buy something they couldn’t fully see, using four key levers: price, surprise, giftability, and game-specific demand. You’ll walk a…

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138: Community Survey vs. Fan Survey — The Value of Both 12:56

1M ago12:56

12:56

Send us a text Not all surveys are created equal. In this episode, Jeremy breaks down the crucial difference between community surveys (awareness audits) and fan surveys (experience audits)—and how using both strategically can turn feedback into real ticket sales. Learn when to deploy each, what questions to ask, and how to connect survey results d…

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Julian Goldie - Harnessing AI for Explosive Growth in AI SEO Content Creation 28:59

29d ago28:59

28:59

Julian Goldie discusses the transformative impact of AI on content creation, particularly in the realm of YouTube and SEO. He shares insights on how leveraging AI tools has significantly increased his video views and audience engagement. Julian emphasizes the importance of video as a cornerstone of modern marketing strategies and explains how to fi…

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137: Make Your Black Friday Offer So Good Fans Feel Stupid Saying No 21:36

1M ago21:36

21:36

Send us a text Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” as a foundation, Jeremy shows you exactly how to build, time…

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Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn? 35:37

1M ago35:37

35:37

This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to sta…

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136 - Operational Efficiency Playbook: Getting 3% Better with Mike Van Hise 41:26

2M ago41:26

41:26

Send us a text Minor league veteran and Game Day Advising founder Mike Van Hise breaks down how teams can squeeze more revenue from the same building—without gutting budgets or fan experience. We talk menu engineering, speed vs. margin at concessions, season-seat strategy, staffing math, and a simple “3% better” rule that compounds into real profit…

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Unlocking the Power of Customer Success with Kelsey Stapleton 25:51

1M ago25:51

25:51

Erik and Kelsey discuss the integral role of Customer Success (CS) in a SaaS company, particularly how it can be leveraged for marketing and client engagement. Kelsey shares her journey in building the CS team at Justuno, the importance of identifying and promoting client success stories, and the tools she uses for content creation. They explore th…

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135: The Simplest Way to Build (and Justify) a Marketing Budget 18:48

2M ago18:48

18:48

Send us a text In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down a simple, data-driven way to build — and defend — your marketing budget. Forget complicated spreadsheets and vague “awareness goals.” Jeremy shows how using your single game ROI as your north star can turn every budget request into a business case. Learn how …

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134 - Single Game vs. Season Tickets : How to Move Fans Up the Ladder 24:58

2M ago24:58

24:58

By Jeremy Neisser

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Ethan Giffin - Digital Transformation for Manufacturers and Distributors: Breathing New Life into Legacy Businesses 31:06

2M ago31:06

31:06

In this conversation, Erik and Ethan Giffin discuss the intricacies of e-commerce, focusing on the e-commerce maturity checklist, the challenges of digital transformation for manufacturers and distributors, and the importance of retention marketing. They also touch on Ethan's journey in writing a book about B2B e-commerce and the significance of In…

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Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics? 27:59

2M ago27:59

27:59

This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owned assets more. By this, he means instead of focusing heavily on PPC, businesses should get more value out …

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AI Marketplaces - The Future of Retail with Jordan Brannon 32:04

2M ago32:04

32:04

The shift from being a "channel" to the leading "Marketplace", this is the future and Jordan shared his expertise, a must listen especially with Shopify's Chatgpt announcements this week. Jordan Brannon from Coalition Technologies discusses the evolving landscape of AI marketing, particularly the integration of AI and the importance of marketplaces…

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Building Experimentation Programs from Scratch with Emiliano Blanco 37:12

2M ago37:12

37:12

In this episode of Experiment Nation, host Jason Gossit sits down with Ameliano Blanca, a senior growth and product leader with 10+ years of experience driving revenue through data-driven experimentation.They dive deep into:How to build experimentation programs from the ground upThe balance between qualitative and quantitative insightsExperimentati…

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133 - Pros/Cons of All-You-Can-Eat Ticket Plans 18:26

3M ago18:26

18:26

Send us a text All You Can Eat ticket plans sound like a fan’s dream—one ticket, unlimited food—but are they really a win for your team? In this episode of The Sports Marketing Machine, Jeremy Neisser breaks down the pros and cons of these packages, from predictable revenue and marketing appeal to margin risks and operational headaches. You’ll lear…

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The Power of Cart Abandonment Email Strategies - Stefan Chiriacescu 38:13

3M ago38:13

38:13

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132 - The 35,000 Visitor Problem: Why More Traffic Can Tank Your Profits 21:25

3M ago21:25

21:25

Send us a text More traffic doesn’t always mean more profit. In this episode, Jeremy Neisser unpacks a real case study from a minor league baseball team that saw website visitors surge from 27,000 to 35,000—but lost $15,000 in profit along the way. He explains why chasing vanity metrics like clicks, impressions, and raw attendance can mask deeper p…

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Rob Hammett - Founder of TheModernShopper.com & Former Justuno OG 39:22

3M ago39:22

39:22

In this conversation, Rob and Erik discuss the challenges and strategies in e-commerce marketing, focusing on user engagement, conversion optimization, and the importance of a unified approach in agency operations. Rob shares insights from his experience with The Modern Shopper, emphasizing the need for effective use of pop-ups and CRO tools, the s…

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131 – How Meta’s Advantage+ is Wasting Your Budget 15:20

3M ago15:20

15:20

Send us a text In this episode of the Sports Marketing Machine podcast, Jeremy Neisser unpacks Meta Advantage Plus—Meta’s automated ad system for Facebook and Instagram. While it promises simplicity, Advantage Plus often hurts sports teams by prioritizing clicks over actual ticket sales, lumping all fans into one generic audience, and masking true …

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130 - How Teams Can Use Nano Banana to Generate More Revenue 18:15

3M ago18:15

18:15

Send us a text AI isn’t just about writing better emails anymore—it’s about creating visuals that sell. In this episode, Jeremy introduces Nano Banana, Google’s new AI image-generation tool, and breaks down exactly how sports teams can use it to move more merchandise, sell more tickets, and close bigger sponsorships. If you’ve ever wished you could…

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S5E4 - Ethical Testing & Design in Experimentation: Leaks vs. Puddles Framework (w/ Namata Agarwal) 34:00

4M ago34:00

34:00

In this episode of Experiment Nation, host Jason sits down with Namata Agarwal, a seasoned product designer with over 17 years of experience building digital products, websites, and apps.Together, they explore:- Ethical testing: how to balance user needs with business goals.- Leaks vs. puddles framework: a practical way to identify urgent vs. non-u…

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Series 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**! 33:44

3M ago33:44

33:44

On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to reduce costs. 'Everything will become something that we cannot understand today', says Johann. He argues that…

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129 - How the Florida Everblades Grew Attendance by 27% with Adam Winslow 36:32

4M ago36:32

36:32

Send us a text How does a minor league hockey team add nearly 1,500 fans per game in just four seasons? In this episode, Jeremy sits down with Adam Winslow, Chief Marketing Officer for the Florida Everblades, to break down the strategies that fueled a 27% attendance jump. From surviving COVID challenges to building a data-driven marketing machine, …

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128 - 3 Changes with Meta That Affect Your Ads (and How to Sell More Tickets Anyway) 24:12

4M ago24:12

24:12

Send us a text Meta keeps moving the goalposts—and if you’re still running ads like it’s last season, you’re wasting money. In this episode of Sports Marketing Machine, Jeremy Neisser breaks down the three biggest changes Meta has rolled out—weaker targeting, new placements, and the launch of its AI engine Andromeda—and shows you how to stay ahead …

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Marketing Leadership Skills: How to implement Diversity and Inclusion in marketing teams 36:34

4M ago36:34

36:34

Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hi…

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S5E3: Eppo, Datadog & The Future of Experimentation | Ryan Lucht on Advanced Testing & Culture 31:16

4M ago31:16

31:16

In this episode of the Experiment Nation Podcast, host Ward Vanestra sits down with Ryan Lux, one of the first team members at Eppo and now Experimentation Evangelist at Datadog.They dive into:What Eppo is and how it helps companies experiment at scaleWhy data warehouses are critical for trustworthy resultsThe recent Datadog acquisition of Eppo and…

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127 - 3 Marketing Lessons from Taylor & Travis (That You Can Steal for Your Team) 14:19

4M ago14:19

14:19

Send us a text What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team …

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126: Service-First Selling: How the Texas Rangers Are Redefining Ticketing Success 46:06

4M ago46:06

46:06

Send us a text Nick Richardson, VP of Ticket Sales & Service at the Texas Rangers, joins the show to break down how one of MLB’s premier organizations is evolving ticket plans to match fan behavior, preferences, and expectations. From mini packs and flex plans to AI-driven outreach and unforgettable fan experiences, Nick shares powerful, tactical i…

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Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand 30:54

4M ago30:54

30:54

This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KP…

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125 - “I Saw Your Ad—But Didn’t Buy”: Fixing the Fan Follow-Up Funnel 14:45

5M ago14:45

14:45

Send us a text Is your ad traffic up but ticket sales down? In this episode, Jeremy Neisser dives into the most overlooked reason sports teams struggle to convert traffic into revenue: misaligned messaging and retargeting. He outlines a smarter, segmented funnel approach that turns casual ad viewers into committed buyers. Learn how to optimize each…

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S5E2: Why Most Experimentation Programs Fail featuring Manuel Da Costa 33:22

5M ago33:22

33:22

In this episode of the Experiment Nation Podcast, host Richard Joe welcomes Manuel Da Costa, founder of Effective Experiments and now Efestra, to unpack a critical issue in the experimentation industry: the trust gap between practitioners and business decision-makers.🎯 Manuel shares how running more experiments isn’t the goal—making better decision…

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124: Maximizing Your Football Marketing Plan: What to Do When You Can’t Do It All 49:27

5M ago49:27

49:27

Send us a text In this episode, Jeremy Neisser sits down with two seasoned college athletics marketers: Scott Peace (Senior Associate AD for Revenue Generation at UNI) and Kelly Wilga (Assistant AD for Marketing at Sacramento State). Together, they dive into what it takes to successfully plan and execute a football marketing campaign. From budget d…

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123 - Top 10 Theme Nights That Sold Tickets & Won Fans 37:26

5M ago37:26

37:26

Send us a text What do Harry Potter, Hello Kitty, and Grateful Dead have in common? They each helped sports teams sell out stadiums. In this special episode, Jeremy Neisser welcomes Denise Sicheneder from Spinzo to break down the Top 10 highest-performing theme nights of the past year — from licensing and community engagement to surprise breakout h…

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122 – 9 Ways to Use ChatGPT to Sell More Tickets 19:04

5M ago19:04

19:04

Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser reveals nine powerful ways sports marketers can use ChatGPT to boost efficiency, save time, and most importantly — sell more tickets. From crafting better emails and social posts, to analyzing Meta Ads data and fan surveys, to writing scripts and FAQs in sec…

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Series 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth? 43:20

5M ago43:20

43:20

This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape. On this episode, Jonny discusses building a strategic framework for achieving sustainable business growt…

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Google Ads Audit Process: How To Make Every Dollar Count With Google Ads! 42:14

6M ago42:14

42:14

Send us a text In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Er…

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S5E1: Create a Growth & Experimentation Strategy with Paul Randall from Speero 32:54

6M ago32:54

32:54

In this episode, we dive into Speero’s shift from CRO to Experiment-Led Growth, how they structure their testing systems, where to start with a new client, and what makes a good growth bet. Plus, we discuss the power of insights, the rise of EXL meetups and the future of Speero.Chapters----00:00 - Introduction 00:18 - Meet the Hosts & Guest 01:11 -…

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121 – How Video Content Makes Paid Traffic Easier (and Cheaper) 16:27

6M ago16:27

16:27

Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser shares why consistent video content is no longer a "nice-to-have" — it's the cornerstone of a smarter paid media strategy. Whether you're trying to warm up cold audiences, lower your ad costs, or re-engage past ticket buyers, video is the most powerful (and …

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120 - What We Are Building - Be A Beta Tester 9:07

6M ago9:07

9:07

Send us a text In this episode, Jeremy unveils two powerful tools Sports Marketing Machine is currently beta-testing — both born from real challenges teams are facing. ➡️ Fan Feedback Tool: Surveys are great... until they become static, siloed, and unusable. Jeremy breaks down how their new Dynamic Survey Dashboard goes beyond SurveyMonkey and Goog…

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Google Ads for Shopify Ecommerce Store: Step-by-step guide for business owners 41:19

6M ago41:19

41:19

Send us a textBy Femi Olajiga

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119: Fan Activation, Revenue Growth, and Digital Engagement with Dash's Jonathan Hufnagel 32:02

6M ago32:02

32:02

Send us a text In this episode, Jeremy sits down with Jonathan Hufnagel, founder and CEO of Dash, the leading fan activation platform used by over 400 sports teams across North America. What started as a digital auction tool has evolved into a comprehensive fan engagement and e-commerce solution helping teams drive revenue, generate leads, and crea…

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Troubleshooting Google Ads account to reduce budget waste 41:19

6M ago41:19

41:19

Send us a text Summary In this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion …

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Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe Putnam [Podcast] 31:15

6M ago31:15

31:15

Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers.You’ll hear how Joe’s team analyzes customer reviews at…

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Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to 40:39

6M ago40:39

40:39

Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies. We all know persona…

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118: Streaming TV Ads for Sports Teams – Simple, Trackable, and Built to Sell Tickets 19:43

6M ago19:43

19:43

Send us a text In this episode of The Sports Marketing Machine Podcast, Jeremy Neisser sits down with Arthur, the CEO of Vibe.co — a self-serve streaming TV ad platform changing how sports teams approach fan acquisition and ticket sales. Arthur pulls back the curtain on why CTV (connected TV) advertising isn’t just for big brands anymore, and how t…

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The End of Interesting: AI in Experimentation with Deborah O’Malley [Podcast] 46:29

6M ago46:29

46:29

In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.And yes, they really do debate whether AI will kill our cr…

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117 - Good Deal or Bad Strategy? The Right Way to Use Loss Leaders 11:53

7M ago11:53

11:53

Send us a text In this episode of The Sports Marketing Machine Podcast, host Jeremy Neisser breaks down one of the most misunderstood tactics in sports marketing: the loss leader. While promotions like $1 hot dogs or “Kids Eat Free” nights can pack the stands and drive in-game revenue, not every deal is a good deal. Jeremy explains how smart promot…