The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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Join Li, a perpetually curious entrepreneur obsessed with Conversion Rate Optimization (CRO), as he embarks on a mission to uncover the strategies of the top minds in business and the stories behind their success.
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Top Conversion Optimization Consultants
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The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel opti ...
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This podcast focuses on helping Business leaders, Founders, Sales Professionals, Commercial directors, and CFO's make informed business decisions when it comes to marketing. The podcast is designed to give non-marketing professionals the tools and knowledge to optimise their customer purchase journeys across online and offline touch points in order to see a real impact on their bottom line. New episodes come out every week. For future episodes, you can send your questions to me via LinkedIn ...
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Step into the fast-paced world of online business with 'The Checkout Point,' a dynamic, 20-minute podcast that wraps up the week's must-know eCommerce news, trends, and strategies. Powered by the visionary team at blikket.co and narrated by the AI-driven voice of Max, this podcast is your shortcut to staying ahead and informed in the digital marketplace. Perfect for entrepreneurs, digital marketers, and eCommerce enthusiasts keen on making smart, data-driven decisions. Subscribe to 'The Chec ...
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Discover conversion rate optimization (CRO) techniques that have been used to grow many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries.
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Welcome to No Hacks, the podcast where expertise meets creativity to revolutionize digital experiences. Hosted by industry veteran Slobodan (Sani) Manić, this engaging series tackles marketing, conversion rate optimization (CRO), and user experience (UX) without relying on gimmicks or shortcuts. In each episode, join Slobodan as he engages in candid conversations with top leaders and innovators from tech, business, and design fields. Discover real stories, lessons learned, and breakthrough m ...
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Welcome to Testworld: An AI's Take on AB Testing and CRO. The fully AI-generated podcast from Webtrends Optimize! This podcast showcases just how clever AI can be, transforming existing content to bring new conversations into the fold. We dive into the world of AB testing and personalisation and will be exploring a variety of topics over the course of this series, feeding in our own blogs, articles, webinars and other content, and turning them into 100% AI-generated, short, easily digestible ...
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Masters of Growth - Optimization Strategy Advice
iridion - the leading conversion management platform
On Masters of Growth, you will hear Tim Herbig (Director iridion) and André Morys (CEO konversionsKRAFT) discuss the everyday challenges of optimizers. We will answer questions submitted via e-mail or Twitter (using the #mog)and provide practical solutions for everything conversion-related.
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Every week we share: - Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world - Conference sessions / Tutorials Recent recognition: - Top 10% of most followed Podcasts on Spotify
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Do you have a blog and you're struggling to grow your audience? Are you interested in personally marketing your brand but require some guidance? Join Jennifer Rogina from ClearPath Online as she shares inbound marketing tips for bloggers aiming to become a leader in their niche. Learn about search engine optimization (SEO), content marketing, conversion rate optimization (CRO), digital analytics, and social media. Discover how you can harness digital marketing to expand your organic audience.
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Welcome to The Ecommerce Insights Show, brought to you by The Good! This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas. Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experience ...
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The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.
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1. Search Engine Marketing (SEM): Promoting your brand or website on search engines like Google, Yahoo etc., SEM includes both PPC and SEO. PPC refers to Pay per click where one gets charged for every click made on their add , while SEO is a strategy of getting high ranking for specific keywords in search engines which helps you reach desired targeted audience. 2. Search Engine Optimization (SEO) : The art & science of making websites more visible to search engine crawlers so that they could ...
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[S03E08] Data Minimalism, Experimentation, and Ethical AI with Matt Gershoff
43:37
43:37
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43:37In this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes. Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They un…
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How Online Reputation Management Drives Ecommerce Growth
24:12
24:12
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24:12Send us a text In this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for busin…
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Google Doesn’t Need Your Blog Posts Anymore, Here’s What to Do Instead with Jono Alderson
9:33
9:33
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9:33Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind. Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be mo…
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Week 17 - Summer Surge & Visual Magic: Boosting eCommerce with Seasonal Campaigns and Conversion Tricks
22:36
22:36
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22:36Send us a text Welcome back to The Checkout Point by blikket.co, your source for weekly eCommerce essentials. In Week 17, hosts Max and Rachel are excited to share strategies, campaign tips, and tech innovations to enhance your online business as summer approaches. 📆 Mother’s Day and Summer Planning: Time to Shine! With Mother's Day near and May fl…
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Is the Internet Dead? The Rise of Bot-to-Bot Web & the Decline of Human Content with Anne Berlin
10:16
10:16
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10:16In this episode of No Hacks, host Sani is joined by technical SEO strategist Anne Berlin to explore one of the most disturbing and fascinating topics on the web today: the Dead Internet Theory. Is most of what we see online actually created by bots, for bots? What happens when the web becomes a wasteland of AI-generated slop and abandoned digital r…
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Week 16 - Easter eCommerce Extravaganza: Tariff Delays, UX/CRO Synergy & AI's Retail Rampage
19:44
19:44
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19:44Send us a text Welcome back to your premier update on all things eCommerce with "The Checkout Point by blikket.co”! Hosts Max and Rachel are buzzing with insights and ready to guide you through this holiday season's unique challenges and opportunities. This week, as Easter approaches, we are diving deep into powerful sales trends, the impact of tar…
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Week 15 - Spring into eCommerce: Trump's Tariffs, Seasonal Shopping Shifts, and Cutting-Edge Tech Trends
23:54
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23:54Send us a text Welcome back to another exciting episode of The Checkout Point, brought to you by blikket.co! Join your hosts, the ever-energetic Max and the delightful Rachel, as they spill the latest beans on what's buzzing in the eCommerce universe. This week, we’re zooming into the impacts of new tariffs, spring season changes, and what it takes…
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Navigating the Evolution of ActiveCampaign with Adam Tuttle
52:46
52:46
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52:46In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. …
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[S03E07] Growing Smarter, Not Louder: The 1-1-1 Framework for Early-Stage Startups with Ward van Gasteren
37:22
37:22
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37:22Growth doesn’t have to mean being everywhere at once or chasing every shiny new tactic. In this episode of No Hacks, I talk with Ward van Gasteren — one of Europe’s first growth hackers — about how to grow smarter, not louder. Ward shares his go-to method for helping early-stage startups: the 1-1-1 Framework — one audience, one channel, one message…
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Effective SEO Strategies for Non-Technical Business Leaders
25:53
25:53
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25:53Send us a text Effective SEO Strategies for Non-Technical Business Leaders In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importanc…
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Effective SEO budget planning strategies for small businesses
19:50
19:50
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19:50Send us a text Effective SEO budget planning strategies for small businesses In this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, …
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List of Digital marketing channels That Can SKYROCKET Your Business
24:26
24:26
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24:26Send us a text List of Digital marketing channels That Can SKYROCKET Your Business In this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, includin…
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[SHORT] Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber
9:02
9:02
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9:02In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) …
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Week 14 - April's eCommerce Agendas: UX Secrets, eBay's Card Grading & Amazon's Privacy Pivot
23:34
23:34
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23:34Send us a text Welcome to "The Checkout Point," your go-to podcast episode that's all about propelling you into April with the latest and greatest in ecommerce insight! Hosts Max and Rachel are ready to unpack a treasure trove of strategies and headlines that have been shaking up the ecommerce world. As we say goodbye to one month and hello to anot…
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Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?
37:21
37:21
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37:21This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have be…
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[S03E06] What Go-to-Market Really Means — Early Traction, Smart Systems, and AI with Maja Voje
51:29
51:29
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51:29You’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff. In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist who’s worked with over 750 companies, including global giants l…
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[SHORT] What Google Analytics Can’t Tell You (But Your Users Will) with Daniël Granja Baltazar
9:25
9:25
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9:25Google Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences. With real examples from his work at Vodafone Business, Daniël shares h…
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Week 13 - Spring into Profits: Easter Strategies, Summer Campaign Prep, and Checkout Conversions Unleashed
25:35
25:35
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25:35Send us a text Welcome to "The Checkout Point," where eCommerce thrives, and the coffee never stops flowing! This week, hosts Max and Rachel bring you an energetic Episode 13, filled with crucial insights and tips just in time for your spring and summer sales planning. As Easter approaches and summer edges closer, it's the perfect moment to dive in…
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Google Ads CRASH-COURSE for Non-Marketing Business Leaders!
22:40
22:40
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22:40Send us a text Google Ads CRASH-COURSE for Non-Marketing Business Leaders! In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business leaders, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions. He emphasises the need for collaboration between teams to…
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7 Years, 1 Big Win: The Business of Building a TV Empire - with Ryan J. Lindsay
1:11:42
1:11:42
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1:11:42Welcome to the first episode of Launch Stories, a podcast diving into the journeys of builders, creators, and entrepreneurs who transform bold ideas into successful ventures. In this episode, we sit down with Ryan J. Lindsay, a seasoned marketer and entrepreneur who pivoted from running a digital marketing agency and dropshipping businesses to crea…
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[S03E05] The Power of Founder Brand: Why B2B Growth Starts With You with Ognjen Bošković
40:51
40:51
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40:51Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps. About the Guest Ognjen Boš…
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SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders
38:28
38:28
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38:28Send us a text SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders In this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical s…
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Stop Wasting Your Marketing Budget With These Simple Fixes!
33:03
33:03
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33:03Send us a text Stop Wasting Your Marketing Budget With These Simple Fixes! In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content producti…
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Week 12 - Global Trade Tensions & eCommerce Triumphs: Navigating Market Shifts, UX Tips, and St. Patty's Buzz
23:53
23:53
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23:53Send us a text 🌟 Dive into the hustle of eCommerce with your enthusiastic hosts, Max and Rachel! 🌟 This week on "The Checkout Point by blikket.co," we’re unpacking a treasure trove of insights that are too good to miss if you're riding the highs and lows of eCommerce dynamics. From groundbreaking strategies that fuse User Experience (UX) with Retur…
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[SHORT] Podcasting 101: Building Brand Awareness and Networking with Anja Lordanić Mustać
12:22
12:22
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12:22Just Start. That’s the message Anja Lordanić Mustać had for anyone procrastinating on launching their podcast. I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about: 🎙️ Overcoming the fear of starting (because yeah, you’ll suck at first, and that’s fine!) 🎙️ The crazy networki…
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Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai
39:21
39:21
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39:21In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data …
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[S03E04] Optimizing Events & Growth: Behind the Scenes of Europe’s Biggest Growth Summit with Julia Rumpf
46:38
46:38
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46:38What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences? In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the…
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Data: Digital Advertising Post-ATT with Kyle Antoian
39:53
39:53
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39:53Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy. In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting cu…
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Top Tips for Ecommerce Marketing Strategies: A step-by-step guide!
25:09
25:09
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25:09Send us a text Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies. He emphasises the importance of understanding customer needs, creatin…
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Week 11 - St. Patrick's Prep & eCommerce Powers: Skyrocketing Sales, Amazon's Magic, and Green Tactic
24:22
24:22
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24:22Send us a text Welcome back to The Checkout Point, the must-listen podcast brought to you by the team at blikket.co! Join hosts Max and Rachel as they brew up the hottest e-commerce news and tips with a splash of fun. This week, with St. Patrick's Day just around the corner, we're zeroing in on how to optimize your online store for the festive rush…
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[SHORT] The Extreme Growth Mindset with Chris Out
9:03
9:03
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9:03What separates entrepreneurs who achieve extreme growth from those who don’t? According to Chris Out, it all comes down to intention, bold action, and brutal honesty. In this episode, he shares how being extreme, not just in effort, but in strategy, can be the key to scaling faster than you ever imagined. What You’ll Learn in This Episode: 🔥 Why ex…
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[SHORT] Bridging the Gap: How Product and CRO Are Merging with Hesh Fekry
9:12
9:12
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9:12In this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation a…
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How To Create An Effective Digital Marketing Plan
21:54
21:54
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21:54Send us a text In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga a…
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Website Content Inventory & Audits and Why You NEED Them
19:36
19:36
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19:36Send us a text In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into…
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How To Optimise Your Ecommerce Product Pages For More Sales
16:42
16:42
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16:42Send us a text In this conversation, Femi Olajiga discusses the optimization of e-commerce product pages to enhance sales. He categorizes product pages into three types and highlights the challenges faced in translating the physical shopping experience to online platforms. Key elements such as product titles, images, descriptions, and calls to acti…
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How to Hire the Right Digital Marketing Agency
31:48
31:48
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31:48Send us a text In this conversation, Femi Olajiga discusses the critical aspects of hiring a digital marketing agency, emphasizing the importance of thorough research, understanding internal needs, and asking the right questions. He outlines a comprehensive list of considerations for selecting an agency, including evaluating their capabilities, com…
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How to Build an In House SEO Team: (and Why You Should)
11:44
11:44
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11:44Send us a text In this conversation, Femi Olajiga discusses the importance and benefits of having an in-house SEO team. He explains the structure, skills required, and costs associated with building such a team. Femi emphasizes the advantages of internal communication, cost savings, and the ability to move quickly compared to external agencies. He …
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Conversion Rate Optimisation Best Practices: How To Actually Get Results
22:22
22:22
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22:22Send us a text In this conversation, Femi Olajiga discusses the essential aspects of conversion rate optimisation (CRO) for e-commerce directors and marketing leaders. He explains the importance of understanding CRO, identifying causes of low conversion rates, and implementing effective strategies to enhance website performance. The discussion cove…
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[S03E03] Breaking It, Fixing It, Building It: The Mindset Behind Startup Success with Kevin Henrikson
44:34
44:34
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44:34In this episode of No Hacks Podcast, host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli, sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile. He explains how to move fast without sacrificing quality, why your first-time user experience (…
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The Journey to Becoming a Marketing Consultant: My Path & Tips for Success!
23:57
23:57
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23:57Send us a text The Journey to Becoming a Marketing Consultant: My Path & Tips for Success! In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and a holistic approach to marketing. He discusses the significance of …
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[SHORT] How to Design Products That Drive Real Behavior Change with Roos van Duijnhoven
9:58
9:58
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9:58Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change. In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between: ✅ Designing for engagement – Keeping users interacting with your product. ✅ Designing for …
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Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits!
22:18
22:18
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22:18Send us a text Luxury Ecommerce Marketing Strategies: Stop Cart Abandonment & Skyrocket Store Visits! In this conversation, Femi Olajiga discusses the unique aspects of luxury e-commerce marketing, emphasising the importance of understanding the luxury customer persona, the need for personalised experiences, and the integration of online and offlin…
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Week 10 - Easter Excitement & Tech Innovations: AI Privacy Boosts, Amazon's Palm Tech, and Omnichannel Insights
18:17
18:17
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18:17Send us a text Get ready to fuel your eCommerce strategy with this week's exciting episode of "The Checkout Point," hosted by Max and our new dynamic host, Rachel! In just 20 minutes, they’ll dive into the hottest topics and trends reshaping eCommerce, ensuring you stay ahead in the fast-paced world of online retail. Whether you're sipping coffee o…
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[SHORT] Can E-Commerce Sites Ever Be Fully Optimized with Anthony Morgan
9:42
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9:42In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites. Can an e-commerce site ever reach a point where it's fully optimized? See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, com…
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Founder Friday Sync: Travis and I cover popular industry trends and topics of the week!
57:52
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57:52In this episode I sit down with my Co-Founder and CTO, Travis Logan and we catch up on the weeks in's and out's of the business and SaaS/Ecommerce industry. Enjoy the show! Key Subjects: Co-Founder Relationship & Trust Industry Trends & Company Insights Reporting in SaaS companies Reporting Challenges & Enhancements Customer Requests for Advanced A…
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[SHORT] AI vs Human Intuition in E-commerce with Mike Ryan
9:45
9:45
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9:45Where do humans still have the edge over AI in e-commerce? AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete? In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerc…
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[S03E02] B2B SEO That Actually Drives Sales: Money Keywords & No-BS Strategies with Sam Dunning
43:02
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43:02Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle. In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" s…
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[SHORT] Why Proper Consent Management Matters with Marin Radovan
9:47
9:47
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9:47In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager. Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step. Marin highlighted legal risks…
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Week 9 - Fashion Tech & Retail Revitalized: Customization with AI, Global Mergers, and Delivery Innovations Explored
21:37
21:37
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21:37Send us a text Welcome to Week 9 of The Checkout Point, where eCommerce strategies meet cutting-edge innovation. This episode promises a deep dive into the latest developments reshaping how we shop and conduct business online. Join host Max as we explore the ever-evolving landscapes of fashion technology, high-stakes corporate mergers, delivery log…
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[SHORT] What Skills Will Marketers Need to Stay Ahead in the Future with Jindrich Faborsky
9:28
9:28
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9:28In this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years. He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has si…
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