Best Conversion Rate Optimization (cro Podcasts (2026)

1
5 Hidden Revenue Leaks Killing Your Shopify Store (And How to Fix Them) | Ep 124 15:43

Play Pause

20d ago15:43

15:43

Stop pouring water into a leaky bucket. Most Shopify founders think they have a traffic problem. In reality, they have a "bucket" problem. In this episode, Bryan Bowman breaks down the 5 specific places where money is silently leaking out of your business. Before you spend another dollar on Meta ads or try to 10x your traffic, you need to plug thes…

1
The Rebrand: Why I Killed "Marketing for Ecommerce" & What Comes Next | Ep 123 8:48

25d ago8:48

8:48

Marketing for Ecommerce is dead. Long live Found Revenue. Welcome to the new era of the show. After a hiatus, I'm back—but the generic marketing advice is gone. In this short announcement episode, I explain exactly why I killed the old show and what you can expect from Found Revenue moving forward. This isn't about Amazon tips, Etsy hacks, or chasi…

1
The things that CROs refuse to automate with AI with Gerda Thomas and Rommil Santiago 25:08

28d ago25:08

25:08

Koalatative's Gerda Thomas and Experiment Nation's Rommil Santiago answer your CRO questionsPart 1 of 3Chapters:8:05 – What is the right balance between big tests versus small and medium tests?12:47 – How many iterations per test will you run knowing the first test was negative but still see some relevant data toward the hypothesis?14:32 – In small…

1
Julian Goldie - Harnessing AI for Explosive Growth in AI SEO Content Creation 28:59

2M ago28:59

28:59

Julian Goldie discusses the transformative impact of AI on content creation, particularly in the realm of YouTube and SEO. He shares insights on how leveraging AI tools has significantly increased his video views and audience engagement. Julian emphasizes the importance of video as a cornerstone of modern marketing strategies and explains how to fi…

1
Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn? 35:37

2M ago35:37

35:37

This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to sta…

1
Unlocking the Power of Customer Success with Kelsey Stapleton 25:51

2M ago25:51

25:51

Erik and Kelsey discuss the integral role of Customer Success (CS) in a SaaS company, particularly how it can be leveraged for marketing and client engagement. Kelsey shares her journey in building the CS team at Justuno, the importance of identifying and promoting client success stories, and the tools she uses for content creation. They explore th…

1
Ethan Giffin - Digital Transformation for Manufacturers and Distributors: Breathing New Life into Legacy Businesses 31:06

3M ago31:06

31:06

In this conversation, Erik and Ethan Giffin discuss the intricacies of e-commerce, focusing on the e-commerce maturity checklist, the challenges of digital transformation for manufacturers and distributors, and the importance of retention marketing. They also touch on Ethan's journey in writing a book about B2B e-commerce and the significance of In…

1
Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics? 27:59

4M ago27:59

27:59

This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owned assets more. By this, he means instead of focusing heavily on PPC, businesses should get more value out …

1
AI Marketplaces - The Future of Retail with Jordan Brannon 32:04

3M ago32:04

32:04

The shift from being a "channel" to the leading "Marketplace", this is the future and Jordan shared his expertise, a must listen especially with Shopify's Chatgpt announcements this week. Jordan Brannon from Coalition Technologies discusses the evolving landscape of AI marketing, particularly the integration of AI and the importance of marketplaces…

1
Building Experimentation Programs from Scratch with Emiliano Blanco 37:12

4M ago37:12

37:12

In this episode of Experiment Nation, host Jason Gossit sits down with Ameliano Blanca, a senior growth and product leader with 10+ years of experience driving revenue through data-driven experimentation.They dive deep into:How to build experimentation programs from the ground upThe balance between qualitative and quantitative insightsExperimentati…

1
The Power of Cart Abandonment Email Strategies - Stefan Chiriacescu 38:13

4M ago38:13

38:13

1
Rob Hammett - Founder of TheModernShopper.com & Former Justuno OG 39:22

4M ago39:22

39:22

In this conversation, Rob and Erik discuss the challenges and strategies in e-commerce marketing, focusing on user engagement, conversion optimization, and the importance of a unified approach in agency operations. Rob shares insights from his experience with The Modern Shopper, emphasizing the need for effective use of pop-ups and CRO tools, the s…

1
S5E4 - Ethical Testing & Design in Experimentation: Leaks vs. Puddles Framework (w/ Namata Agarwal) 34:00

5M ago34:00

34:00

In this episode of Experiment Nation, host Jason sits down with Namata Agarwal, a seasoned product designer with over 17 years of experience building digital products, websites, and apps.Together, they explore:- Ethical testing: how to balance user needs with business goals.- Leaks vs. puddles framework: a practical way to identify urgent vs. non-u…

1
Series 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**! 33:44

5M ago33:44

33:44

On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to reduce costs. 'Everything will become something that we cannot understand today', says Johann. He argues that…

1
Marketing Leadership Skills: How to implement Diversity and Inclusion in marketing teams 36:34

5M ago36:34

36:34

Send us a text In this conversation, Femi Olajiga and Rebecca Hemmings discuss the critical importance of implementing inclusion and diversity within marketing teams. They explore the definitions of diversity and inclusion, the business case for these practices, and the impact of microaggressions. The discussion emphasizes the need for effective hi…

1
S5E3: Eppo, Datadog & The Future of Experimentation | Ryan Lucht on Advanced Testing & Culture 31:16

5M ago31:16

31:16

In this episode of the Experiment Nation Podcast, host Ward Vanestra sits down with Ryan Lux, one of the first team members at Eppo and now Experimentation Evangelist at Datadog.They dive into:What Eppo is and how it helps companies experiment at scaleWhy data warehouses are critical for trustworthy resultsThe recent Datadog acquisition of Eppo and…

1
Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand 30:54

5M ago30:54

30:54

This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KP…

1
S5E2: Why Most Experimentation Programs Fail featuring Manuel Da Costa 33:22

6M ago33:22

33:22

In this episode of the Experiment Nation Podcast, host Richard Joe welcomes Manuel Da Costa, founder of Effective Experiments and now Efestra, to unpack a critical issue in the experimentation industry: the trust gap between practitioners and business decision-makers.🎯 Manuel shares how running more experiments isn’t the goal—making better decision…

1
Series 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth? 43:20

6M ago43:20

43:20

This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape. On this episode, Jonny discusses building a strategic framework for achieving sustainable business growt…

1
Google Ads Audit Process: How To Make Every Dollar Count With Google Ads! 42:14

6M ago42:14

42:14

Send us a text In this conversation, we explore the intricacies of Google Ads audits with expert Femi Olajiga and Erno Horvath. The discussion covers the importance of conducting regular audits to improve return on investment, focusing on key areas such as conversion tracking, account structure, keyword strategy, ad copy, and bidding strategies. Er…

1
S5E1: Create a Growth & Experimentation Strategy with Paul Randall from Speero 32:54

7M ago32:54

32:54

In this episode, we dive into Speero’s shift from CRO to Experiment-Led Growth, how they structure their testing systems, where to start with a new client, and what makes a good growth bet. Plus, we discuss the power of insights, the rise of EXL meetups and the future of Speero.Chapters----00:00 - Introduction 00:18 - Meet the Hosts & Guest 01:11 -…

1
Google Ads for Shopify Ecommerce Store: Step-by-step guide for business owners 41:19

7M ago41:19

41:19

Send us a textBy Femi Olajiga

1
Troubleshooting Google Ads account to reduce budget waste 41:19

7M ago41:19

41:19

Send us a text Summary In this conversation, Femi Olajiga and Erno Horváth discuss the common pitfalls that lead to wasted budgets in Google Ads campaigns. They explore the importance of understanding the Google Ads ecosystem, the role of conversion tracking, the significance of landing pages, and strategies to optimize ad settings. The discussion …

1
Beyond Data: How ChatGPT Uncovers Emotions to Fuel Effective Ad Concepts with Joe Putnam [Podcast] 31:15

7M ago31:15

31:15

Emotions drive conversions — and in this episode of Intended Consequences, Brian Massey sits down with Joe Putnam, founder of Conversion Engine, to explore how top-performing ecommerce brands are using AI CRO strategies to scale faster, test better, and connect more deeply with their customers.You’ll hear how Joe’s team analyzes customer reviews at…

1
Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to 40:39

7M ago40:39

40:39

Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies. We all know persona…

1
The End of Interesting: AI in Experimentation with Deborah O’Malley [Podcast] 46:29

7M ago46:29

46:29

In this episode of Intended Consequences, Brian Massey sits down with Deborah O’Malley, founder of GuessTheTest.com, to explore the fast-changing world of AI in experimentation — from A/B testing myths to the ways AI is already changing how digital marketers approach conversion optimization.And yes, they really do debate whether AI will kill our cr…

1
Keyword Mapping for SEO – Demystifying SEO for Growth 19:31

8M ago19:31

19:31

Send us a text Summary In this conversation, Femi Olajiga discusses the critical importance of keyword mapping in SEO, especially in the context of changing search behaviors influenced by AI tools. He differentiates between keyword research and keyword mapping, emphasizing the need for a strategic approach to target specific keywords for different …

1
AI Mode for SEO: Going beyond SEO Ranking to Brand Visibility 14:05

8M ago14:05

14:05

Send us a text Summary In this episode, Femi Olajiga discusses the evolving landscape of SEO in the context of AI-powered search. He emphasizes the importance of adapting SEO strategies to enhance brand visibility beyond traditional ranking methods. Key topics include understanding user intent, conducting content audits, creating optimized content,…

1
Series 6 Episode 6 - In today's economic climate, can experimentation help to retain margin? 39:40

8M ago39:40

39:40

This month we are joined by Lars Schleibach, Senior Solutions Engineer at Fullstory. Lars explores the work Fullstory do with their clients to understand the user journey, identify pain points, and improve conversion rates by ensuring a seamless shopping experience. Fullstory's Behavioural Analytics insights are incredibly intuitive and can really …

1
Google Ads for Lead generation websites: How to improve the quality of your leads 18:25

8M ago18:25

18:25

Send us a text Summary In this conversation, Femi Olajiga discusses the critical relationship between Google Ads and lead generation, particularly in the B2B sector. He emphasizes the importance of aligning the sales team with the Google Ads team to improve lead quality. Key topics include understanding customer motivations, effective keyword resea…

1
Google Ads for beginners: How to Launch Your First Profitable Google Ads Campaign Today 1:03:27

8M ago1:03:27

1:03:27

Send us a text Summary In this episode of the Digital Customer Experience podcast, Femi Olajiga and Erno Horvath discuss the essentials of Google Ads for beginners. They cover the various types of campaigns, the importance of setting clear objectives, and the significance of keyword research. Erno shares insights on how small businesses can leverag…

1
Google Ads Tutorial for Medical Practices, Doctors, GPs and Dental Clinics! 26:37

8M ago26:37

26:37

Send us a text Summary In this episode, Femi Olajiga discusses the importance of Google Ads for medical practices, emphasizing the need for healthcare providers to understand the platform to effectively attract clients. He covers various aspects of Google Ads, including campaign objectives, types of ads, keyword research, quality scores, bidding st…

1
Ecommerce SEO Strategy: How To Reduce Customer Acquisition Costs 28:39

8M ago28:39

28:39

Send us a text Summary In this conversation, Femi Olajiga discusses strategies to reduce customer acquisition costs for e-commerce stores through effective SEO practices. He emphasizes the importance of keyword research, optimizing product pages, link building, creating non-transactional content, and measuring success metrics. By integrating these …

1
SOSTAC Digital Marketing Planning Template: Do This or Watch Your Marketing Fail! 34:15

8M ago34:15

34:15

Send us a text In this conversation, Femi Olajiga discusses the challenges of digital marketing planning and the importance of creating an agile marketing framework. He critiques the traditional SOSTAC model for being outdated and emphasises the need for a more integrated approach to marketing audits, situation analysis, and setting SMART objective…

1
Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions? 32:36

9M ago32:36

32:36

This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost from Conversion delve into the important components of good research, including active listening, lateral th…

1
How Online Reputation Management Drives Ecommerce Growth 24:12

9M ago24:12

24:12

Send us a text In this podcast episode, Femi Olajiga discusses the critical role of online reputation management (ORM) in e-commerce, particularly in light of recent challenges faced by luxury brands. He outlines the definition of ORM, its importance, and strategies for protecting a brand's reputation. The conversation emphasizes the need for busin…

1
Navigating the Evolution of ActiveCampaign with Adam Tuttle 52:46

10M ago52:46

52:46

In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. …

1
Effective SEO Strategies for Non-Technical Business Leaders 25:53

10M ago25:53

25:53

Send us a text Effective SEO Strategies for Non-Technical Business Leaders In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importanc…

1
Effective SEO budget planning strategies for small businesses 19:50

10M ago19:50

19:50

Send us a text Effective SEO budget planning strategies for small businesses In this podcast episode, Femi Olajiga discusses how small businesses can effectively allocate their SEO budgets for both short-term and long-term success. He emphasizes the importance of understanding one-time and ongoing investments, the need for training internal teams, …

1
List of Digital marketing channels That Can SKYROCKET Your Business 24:26

10M ago24:26

24:26

Send us a text List of Digital marketing channels That Can SKYROCKET Your Business In this episode, Femi Olajiga discusses various digital marketing channels that can significantly enhance business growth. He emphasizes the importance of targeting the right customers through appropriate channels at different stages of the customer journey, includin…

1
Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing? 37:21

10M ago37:21

37:21

This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have be…

1
Google Ads CRASH-COURSE for Non-Marketing Business Leaders! 22:40

10M ago22:40

22:40

Send us a text Google Ads CRASH-COURSE for Non-Marketing Business Leaders! In this episode, Femi Olajiga discusses the critical aspects of Google Ads for business leaders, focusing on how Google Ads work, the importance of keyword strategy, and methods to optimize ads for higher conversions. He emphasises the need for collaboration between teams to…

1
7 Years, 1 Big Win: The Business of Building a TV Empire - with Ryan J. Lindsay 1:11:42

10M ago1:11:42

1:11:42

Welcome to the first episode of Launch Stories, a podcast diving into the journeys of builders, creators, and entrepreneurs who transform bold ideas into successful ventures. In this episode, we sit down with Ryan J. Lindsay, a seasoned marketer and entrepreneur who pivoted from running a digital marketing agency and dropshipping businesses to crea…

1
SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders 38:28

10M ago38:28

38:28

Send us a text SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders In this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical s…

1
Stop Wasting Your Marketing Budget With These Simple Fixes! 33:03

10M ago33:03

33:03

Send us a text Stop Wasting Your Marketing Budget With These Simple Fixes! In this podcast episode, Femi Olajiga discusses the various ways organisations waste their marketing budgets. He emphasises the importance of understanding KPIs and metrics, the need for internal and external skills, and the significance of a well-structured content producti…

1
Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai 39:21

10M ago39:21

39:21

In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data …

1
Data: Digital Advertising Post-ATT with Kyle Antoian 39:53

10M ago39:53

39:53

Travis and I are joined by an expert in data and identity in advertising - Kyle Antoian - Founder of Zeke Strategy. In this conversation, Kyle Antoian discusses the significant changes in marketing strategies due to Apple's App Tracking Transparency (ATT) and the evolving landscape of digital marketing. He emphasizes the importance of collecting cu…

1
Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! 25:09

10M ago25:09

25:09

Send us a text Top Tips for Ecommerce Marketing Strategies: A step-by-step guide! In this episode, Femi Olajiga discusses the essential components of an effective e-commerce strategy, focusing on customer personas, demand creation, budget allocation, and post-purchase strategies. He emphasises the importance of understanding customer needs, creatin…

1
How To Create An Effective Digital Marketing Plan 21:54

10M ago21:54

21:54

Send us a text In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga a…

1
Website Content Inventory & Audits and Why You NEED Them 19:36

10M ago19:36

19:36

Send us a text In this conversation, Femi Olajiga discusses the comprehensive process of content inventory and audit, emphasizing the importance of looking beyond just SEO and website content. He highlights the need for collaboration among various stakeholders to assess all types of content, including text, images, and videos, and how they fit into…