SEO Demystified: A No-BS Guide For Non-Marketing Business Leaders Digital Customer Journeys podcast

SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders

2M ago 38:28

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SEO Demystified: A No-BS Guide for Non-Marketing Business Leaders
In this episode, Femi Olajiga demystifies SEO for business leaders, focusing on its importance, the intricacies of keyword research, on-page SEO, digital PR, and technical SEO. He emphasizes that understanding SEO is crucial for business growth and outlines practical strategies for optimizing websites to improve Google rankings.
Key Takeaways
SEO is about Google presenting information to users.

Understanding keyword research is essential for effective SEO.

On-page SEO involves optimizing each page for specific keywords.

Digital PR focuses on building quality backlinks to improve SEO.

Technical SEO ensures that Google can crawl and index your website effectively.

SEO is a long-term strategy that requires patience and consistency.

Branding is a key reason to invest in SEO.

Keyword intent is crucial in targeting the right audience.

Measuring SEO success involves tracking ranking growth and keyword performance.

Effective SEO requires collaboration between business leaders and SEO teams.

26 episodes