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[SHORT] Winning Buy-In: How to Build a Support Network for Digital Experimentation with Sam Barber
Manage episode 474620641 series 3595635
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In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move.
Topics Covered:
- Why experimentation needs internal allies
- How to communicate value beyond test results
- The "force field" method for mapping influence
- Why customer insights matter just as much as revenue
- Breaking out of the digital silo
- Tips for aligning with other teams’ goals
Key Quote:
“If you don’t shout, they won’t know you exist.”
Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-barber14/
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