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How To Create An Effective Digital Marketing Plan
Manage episode 470046069 series 3644856
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In this conversation, Femi Olajiga discusses the intricacies of marketing planning, emphasizing the need for tailored approaches based on organizational size and structure. He highlights the importance of understanding customer insights, effective data management, and aligning marketing strategies with the customer journey. Olajiga also stresses the significance of content in marketing and provides key recommendations for enhancing the effectiveness of marketing planning processes.
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