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Effective SEO Strategies for Non-Technical Business Leaders
In this episode, Femi Olajiga discusses the emerging concept of Generative Engine Optimisation (GEO) and its implications for SEO strategies. He emphasises the need for businesses to adapt their keyword strategies to focus on long-tail, high-intent keywords and the importance of authority and brand perception in the digital landscape.

The conversation highlights how generative AI tools are changing user behavior and the way businesses should approach their online presence to remain competitive.
Key Takeaways
Generative Engine Optimization is changing the SEO landscape.

Businesses must adapt to new keyword strategies focusing on long-tail keywords.

Authority in SEO is not just about backlinks but also about content quality.

Brand perception significantly impacts online visibility and authority.

Generative AI tools are becoming preferred over traditional search engines.

Content must be concise and directly address user queries for better engagement.

SEO strategies should prioritize quality over quantity in backlinks.

The customer journey is evolving with the rise of generative AI tools.

Homepage optimization is crucial for conversion rates.

Digital marketing channels are continuously changing and require adaptation.