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The Journey to Becoming a Marketing Consultant: My Path & Tips for Success!
In this conversation, Femi Olajiga shares his journey to becoming a successful marketing consultant, emphasizing the importance of a solid marketing background, project management skills, and a holistic approach to marketing.

He discusses the significance of building a personal brand, the role of a marketing consultant, and the necessity of having a broad skill set to effectively serve clients. Femi also highlights the importance of leadership and coaching in the consulting space, as well as the challenges faced in the industry.

Key Takeaways
Understanding the journey to becoming a marketing consultant is crucial for business owners.

A marketing background or certification is important for aspiring consultants.

Project management skills are essential for effective marketing execution.

A holistic approach to marketing is necessary for success.

Continuous learning and a beginner's mindset are vital for consultants.

Leadership in consulting is about treating people with respect and kindness.

A good consultant should aim to upscale their clients' internal teams.

Being informed about industry trends is crucial for consultants.

A broad skill set is more beneficial than being a specialist in one area.

Creating a personal brand is essential for marketing consultants.