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In episode 100 of the Data Center Go-to-Market Podcast, you’ll discover the inspiring journey of James Braunegg, Managing Director of Micron21, as he shares how he built Australia's first tier four data center from the ground up! 🏗️💡 Learn how to embrace emerging trends like AI 🤖 and sustainability 🌱 to stay ahead in the fast-paced data center industry. Gain actionable advice on career growth, building resilient infrastructure, and fostering innovation. Whether you're an aspiring professional or a seasoned expert, this episode is packed with valuable insights to help you succeed! 🚀✨

0:00 Coming up in this episode of the Data Center Go-to-Market Podcast

0:37 Introducing James Braunegg, Managing Director at Micron21

1:04 How Micron21 Evolved From Reselling Computers, a Medical Career, High-Performance Cars, and a Family Printing Business

4:33 The Path to Australia's First Tier 4 Data Center

7:35 Managed Service Providers Partnering with Colocation Data Center Operator

9:13 IT and High Performance Cars (HPC, Before High Performance Computing): Nissan Australia and New Zealand

10:26 Data Center Career Advice for College (and High School) Students

14:49 Preventing Data Center Downtime with Better Procedures

15:25 Colocation Data Centers with More IT Services and More Human Delivery (GPU- or AI- in a Box)

17:10 Mid-Career Advice for Data Center and Digital Infrastructure Professionals

20:54 Data Center Industry Trends and Reluctance to Move Quickly Enough

23:46 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

24:23 Data Center Technologists Researching and Predicting Industry Changes (Continuous Improvement)

26:18 Micron21 Team: Advisory Board, Innovation, Network/Security, Cybersecurity, Operations, Support, and Sales/Marketing

27:02 Tier IV Australia Data Center Marketing and Sales: Local vs. Long-Distance Clients

28:58 Data Center Business Development Moving to Automation and Self-Educating Buyers with Content

33:00 How a Data Center Operator Partners with Resellers and Other Managed Service Providers (MSPs)

35:17 Leading a High-Performance Data Center with AI Tools and Its Clients’ Business Impact

38:06 Colocation Operator as a Managed Service Provider and IT Business Thought Leader and Educator

40:10 Self-Driven Colocation Data Center Buyer’s Journey: Tools, Education, Transparency, and Trust

44:30 The Future of a Colocation Data Center Operator MSP CEO in Australia

47:22 James Braunegg (Connect with on LinkedIn) and Micron21 (Follow on LinkedIn and Website)

48:35 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)

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