Go offline with the Player FM app!
Will traditional rank tracking become obsolete for retail brands within two years?
Manage episode 513768445 series 2427082
Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking signals have become too noisy to guide enterprise strategy. The discussion covers why directional accuracy no longer justifies traditional ranking methodologies and frameworks for evaluating when SEO measurement tools provide value in stakeholder management versus strategic decision-making.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1666 episodes
Will traditional rank tracking become obsolete for retail brands within two years?
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 513768445 series 2427082
Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking signals have become too noisy to guide enterprise strategy. The discussion covers why directional accuracy no longer justifies traditional ranking methodologies and frameworks for evaluating when SEO measurement tools provide value in stakeholder management versus strategic decision-making.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1666 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.