Best benjshap LLC // Benjamin Shapiro Podcasts (2025)

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Seeing a drastic decrease in clicks but not impressions? 3:19

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16m ago3:19

3:19

Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site crawling, establishing benchmarks before making changes, and proper URL mapping during transitions. Donahue also recommends implementing monitoring sy…

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How Google's AI-powered search results will evolve over the next 12 months 3:53

14m ago3:53

3:53

Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for incre…

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One word that describes the current state of E-E-A-T in AI Search 3:15

1h ago3:15

3:15

E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates Google's shifting expertise requirements. She explains why scientific oversight of all content is essential for maintaining authority in pharmaceutical and lab research industries, while noting t…

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Is optimizing content specifically for AIO a trend or trash? 4:16

3d ago4:16

4:16

AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated search results. She discusses how snippets have become the new "zero-click playground," the recent addition of links within AI overviews, and strategies for creating content that both satisfies inform…

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Will page speed be less important in AI Search? 5:30

2d ago5:30

5:30

Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search results. She argues that while technical performance remains important for crawlers, content quality will continue to be the dominant ranking factor. Donahue also highlights the irony that Google's ow…

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How to Demonstrate the ROI of SEO 31:22

3d ago31:22

31:22

Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach to cross-functional collaboration through effective listening and stakeholder education. She reveals how developing comprehensive content briefs creates pathways to success, transforming reluctant stak…

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Game plan for navigating Google's helpful content updates 2:38

8d ago2:38

2:38

Google's helpful content updates require a strategic response. Zak Ali, from Finder, shares his approach to realigning organizations around search priorities. He advocates for starting fresh by understanding how real users interact with search, putting customer needs at the center of strategy, and balancing technical SEO fundamentals with human-cen…

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Long-form financial guides or interactive calculators? 3:57

8d ago3:57

3:57

Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators emerge as the clear winner, offering users immediate value through manipulable interfaces rather than passive reading experiences. Ali emphasizes that calculators better match user intent, allow for p…

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How will AI search impact the personal finance vertical over the next 18 months? 3:30

9d ago3:30

3:30

AI search is transforming the personal finance vertical. Zak Ali from Finder explains how the landscape will shift in the next 18 months, with major finance apps achieving product parity while smaller publishers specialize in niche areas. He predicts AI search will become the default experience within 12-18 months once Google solves ad monetization…

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Will financial literacy content outperform comparison pages in 2025? 3:06

9d ago3:06

3:06

Will financial literacy content outperform comparison pages in 2025? Zak Ali from Finder weighs in on the future of content strategy for financial services websites. He predicts LLMs will handle most text-based financial education while comparison pages will maintain their value, and shares tactics for optimizing title tags and thumbnails to improv…

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Optimizing financial content with SEO 32:52

10d ago32:52

32:52

Financial SEO requires specialized knowledge in a highly competitive space. Zak Ali, US General Manager at Finder, shares how smaller publishers can compete against dominant players in the financial sector. He explains how AI search creates opportunities for content diversification beyond Google, why focusing on user-centric experiences drives high…

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In the age of AI will localized content still hold the same value and weight? 4:54

12d ago4:54

4:54

Will AI diminish the value of localized content? Sebastien Edgar of SEOSeb & Previsible examines why localization remains crucial despite AI advancements. He explains how properly localized content demonstrates market understanding, creates uniqueness, and can increase purchase likelihood by up to 40%. Edgar also highlights the significant opportun…

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Will search engines eventually eliminate the need for hreflang tags? 3:50

13d ago3:50

3:50

Will search engines eventually eliminate hreflang tags? Sebastien Edgar of SEOSeb & Previsible examines the future of international SEO signals. Despite advancements in machine learning, Edgar argues that hreflang tags provide essential efficiency for search engines identifying equivalent content across markets. The discussion compares hreflang imp…

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Game plan for launching in five new international markets with limited resources 4:02

14d ago4:02

4:02

Sebastein discusses Game plan for launching in five new international markets with limited resources See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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One word that describes the current state of global SEO 3:32

16d ago3:32

3:32

Global SEO is increasingly fragmented across platforms and user behaviors. Sebastien Edgar, founder of SEOSeb and Previsible, explains how search diversification is forcing SEOs beyond their traditional comfort zones. He advocates for an omnichannel approach that leverages content across multiple platforms, urges SEOs to take ownership of the full …

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Using AI to auto-generate multilingual content variations 4:41

16d ago4:41

4:41

Multilingual content generation with AI requires human oversight. Sebastien Edgar, SEO expert from SEOSeb & Previsible, examines the limitations of fully automated translation systems. He discusses the narrowing gap between AI and human translation quality, the persistent problem of hallucinations in AI-generated content, and why manual review rema…

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Advanced Global SEO Strategies 45:57

17d ago45:57

45:57

Global SEO requires unique market-specific approaches. Sebastien Edgar, SEO consultant at SEOSeb and expert at Previsible, shares his international expansion strategies. Edgar demonstrates how to balance global consistency with local market nuances, leverage hreflang tags to transfer authority between markets, and adapt imagery and content to refle…

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The Consolidation of Search 45:52

22d ago45:52

45:52

The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koene, SEO strategist and advisor at Previsible, is joined by Jim Boykin, founder of Internet Marketing Ninjas, to unpack their recent merger and what it means for the future of search. Jim shares insights from…

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How to maintain brand visibility when users can't see search results 5:16

26d ago5:16

5:16

Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining visibility when traditional search results aren't visible to users. He recommends leveraging alternative platforms like shopping and maps while conducting deeper research on brand perception across diff…

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Optimizing for Google's traditional search results vs emerging platforms 2:23

27d ago2:23

2:23

Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over legacy search, comparing it to becoming a mechanic for electric vehicles rather than gasoline cars. He positions Google's AI experience as a hybrid solution while explaining why investing in newer platfor…

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How will consumer behavior evolve in the next 12 months? 2:21

28d ago2:21

2:21

Consumer behavior is rapidly evolving with AI tools. Jason Lax from SAP examines how search patterns are shifting from traditional queries to more efficient AI-assisted interactions. He explores the "search less, do more" paradigm where users leverage new technologies to increase productivity, while also addressing the implications of zero-click se…

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Should you build separate teams for traditional vs AI search? 2:50

29d ago2:50

2:50

Should you separate traditional and AI search teams? Jason Lax from SAP weighs in on this emerging organizational question facing SEO departments. He suggests that while temporary separation might help teams develop specialized AI skills, the significant overlap in fundamentals means these functions will inevitably merge back together. Lax compares…

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Will Structured Data Continue To Increase In Importance? 2:57

1M ago2:57

2:57

Structured data's role in search continues to evolve rapidly. Jason Lax from SAP examines whether structured metadata will become more critical as search engines advance or diminish in importance. He explains how both Google and Bing recently reinforced structured data's significance, highlighting its contribution to crawling efficiency and precisi…

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Adaptive SEO for a Screenless, Off-Site Search Future 31:46

1M ago31:46

31:46

In a screenless search future, SEO strategies must adapt. Jason Lax, Technical SEO Expert at SAP, shares enterprise-level approaches for navigating rapid search evolution beyond traditional websites. He discusses how to mobilize strategic changes within large organizations, leverage observational insights to anticipate consumer behavior shifts, and…

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Is optimizing content specifically for AI summarization a legitimate strategy? 2:49

1M ago2:49

2:49

Is optimizing for AI summarization a legitimate SEO strategy? Tyler Einberger from Momentic weighs in on the evolving landscape of content creation for AI consumption. He distinguishes between valuable approaches like leveraging original data and proprietary insights versus less effective tactics like mass-producing consensus content or simply repl…

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One word to describe the competition between Google and OpenAI 6:12

1M ago6:12

6:12

In this episode, Tyler Einberger of Momentic examines the misleading nature of the Google-OpenAI competition. He reveals how Google maintains distribution advantage through AI mode integration while explaining that ChatGPT isn't primarily a search product despite its capabilities. Tyler shares technical insights about how ChatGPT uses both Bing's i…

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Optimize for AI or Traditional Search? 7:17

1M ago7:17

7:17

The AI vs. traditional search optimization debate isn't as binary as it seems. Tyler Einberger from Momentic explains why fundamental SEO principles work effectively across both environments. He discusses prioritizing technical implementations like server-side rendering for LLM visibility, addressing measurement challenges in AI search environments…

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How do you see zero-click searches evolving with AIO and LLM on rise? 3:04

1M ago3:04

3:04

Zero-click searches are evolving rapidly with AI and LLMs. Tyler Einberger from Momentic explains how this trend is already impacting SEO measurement and visibility. He discusses the growing challenges of data attribution when users stay within search platforms, the importance of triangulating analytics to demonstrate SEO value, and why properly ac…

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ClickStream data will be the most helpful search data moving forward? 4:03

1M ago4:03

4:03

Is clickstream data the future of search intelligence? Tyler Einberger from Momentic challenges this assumption, arguing that clickstream's 10-30% accuracy margin limits its precision for detailed analysis. He advocates for combining clickstream with first-party data to understand market direction while using server logs to measure performance, emp…

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SEO, GenAI/LLMs As Search, Lack Of Performance Data For SEO Professionals 25:50

1M ago25:50

25:50

SEO faces disruption from generative AI and LLMs as search alternatives. Tyler Einberger, Co-founder and Head of Growth at Momentic, shares clickstream data revealing ChatGPT users are 2.3 times more likely to click through to external websites than Google users. The report examines changing user behavior across platforms, highlights the measuremen…

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Investing in comprehensive data clean up vs AI content expansion for AI rankings 2:58

1M ago2:58

2:58

When resources are limited, SEO teams face tough investment choices. Martha van Berkel, CEO of Schema App, advocates prioritizing comprehensive data cleanup before AI content expansion. She explains that websites often contain irrelevant content that dilutes authority, making cleanup essential for establishing a baseline before strategic expansion.…

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One word that describes the current state of search in the GenAI era 4:31

1M ago4:31

4:31

In the GenAI era, search is "behind" according to industry experts. Martha van Berkel, CEO of Schema App, explains why most SEOs remain too tactical rather than strategic in their approach to AI-driven search. She advocates for cross-functional collaboration, executive education about zero-click searches, and structured data implementation to bridg…

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Why LLMs Fail (and why AI alignment is needed) 21:57

1M ago21:57

21:57

LLMs fail because they're prediction machines, not fact machines. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, explains why AI models produce inconsistent responses and require critical evaluation. She advocates treating LLMs as thought partners rather than absolute authorities, emphasizing the critical importanc…

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Will using AI to automatically generate schema markup at scale be a trend or trash? 2:49

2M ago2:49

2:49

Is AI-generated schema markup at scale effective? Martha van Berkel, CEO of Schema App, explains why automated schema generation falls short of understanding business nuances and human search intent. She argues that while AI can create basic drafts, it cannot properly define the complex relationships needed for a complete knowledge graph, requiring…

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The New Sp[AI]ce Race 22:38

2M ago22:38

22:38

The AI race is transforming search engine strategies. Michelle Robbins, Manager of Strategic Initiatives and Intelligence at LinkedIn, shares insights from her decade of tracking AI's evolution in search. She examines Google's cautious approach to AI integration, the challenges of monetizing AI-driven search experiences, and why companies must dive…

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How will the relationship between structured data and generative AI evolve over the next 18 months? 3:13

2M ago3:13

3:13

Structured data's role in AI is rapidly evolving. Martha van Berkel, CEO of Schema App, examines how structured data will become a critical data feed for large language models beyond traditional SEO applications. She explains why data with context is essential for reducing hallucinations in AI models, and predicts that frameworks and protocols will…

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Structured data will become mandatory for ranking in AI-generated search results by 2025? 2:01

2M ago2:01

2:01

Structured data may soon become mandatory for AI search rankings. Martha van Berkel, CEO of Schema App, shares her expert perspective on why search engines will likely require structured data implementation by 2025. She explains how computational costs will drive this requirement and predicts companies will need to adapt their technical SEO strateg…

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How GenAI uses structured data 33:36

2M ago33:36

33:36

Structured data is critical for AI-powered search success. Martha van Berkel, CEO of Schema App, explains how to optimize content for generative AI environments. She details how schema markup creates a knowledge graph that enables AI inferencing, explores the Model Context Protocol (MCP) as a universal framework for LLMs, and demonstrates why uniqu…

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3 areas SEO should focus on to stay relevant 2:17

2M ago2:17

2:17

SEO professionals face a rapidly evolving landscape with AI integration. Dale Bertrand, President of Fire&Spark, shares strategic insights for maintaining relevance in modern search. He emphasizes staying laser-focused on understanding customer search behaviors across platforms, monitoring how users interact with AI systems, and tracking which page…

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One word that describes the current state of AI search integration into SEO strategies 2:51

2M ago2:51

2:51

The future of SEO requires exploration amid AI integration. Dale Bertrand, President of Fire&Spark, shares how SEO professionals must upgrade their skill sets to adapt to rapidly changing search technology. He emphasizes the importance of experimentation, both with new technologies and in redefining SEO's value within marketing organizations, while…

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Investing more resources in educating LLMs about your brand vs optimizing for traditional search signals 2:54

2M ago2:54

2:54

Traditional SEO signals vs. LLM optimization presents a false choice. Dale Bertrand of Fire&Spark explains why relevance remains the fundamental target regardless of platform. He argues that search engines and AI platforms are technologically converging, making relevance to customer conversations the priority rather than optimizing for specific alg…

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The evolving relationship between content creators and AI tools 4:26

2M ago4:26

4:26

AI is transforming content creation roles and requirements. Dale Bertrand, President of Fire&Spark, explains how AI tools are democratizing content production by removing technical barriers to entry. He argues that future content creators will be defined by their vision and novel ideas rather than technical skills, positioning creative thinkers to …

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Will optimizing content specifically for AI search become more important than traditional search optimization this year?? 3:28

2M ago3:28

3:28

Will AI search optimization overtake traditional SEO? Dale Bertrand, President of Fire&Spark, challenges this notion with a customer-first approach to content strategy. He argues that successful SEO requires building genuine audience communities rather than simply creating "useful" content without search engine considerations. Bertrand emphasizes t…

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Educating LLMs & Optimizing Content for AI Search 30:03

2M ago30:03

30:03

In AI search, traditional SEO tactics are no longer sufficient. Dale Bertrand, President of Fire&Spark, explains how SEO professionals must shift from technical optimization to marketing fundamentals. He advocates for understanding customer behavior through direct conversations rather than relying solely on analytics, developing interactive tools t…

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Investing in AI content generation tools vs human editorial resources on a limited SEO budget 3:02

2M ago3:02

3:02

When SEO budgets are tight, resource allocation becomes critical. Jade Pruett, founder of Hello SEO, shares insights on balancing investments between AI content tools and human editorial resources. She emphasizes the importance of prioritizing technical SEO fundamentals before content quality upgrades, highlighting how even luxury brands can fail w…

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What's your game plan for balancing AI efficiency with maintaining E-E-A-T signals? 2:55

2M ago2:55

2:55

AI search evolution demands new tracking and research tools. Jade Pruett, founder of Hello SEO, predicts increased AI adaptation and specialized tools emerging through year-end. She advocates for LLM webmaster tools and more nuanced keyword research capabilities, with Bing potentially gaining competitive advantage by being first to market with thes…

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Is using AI to automatically generate meta descriptions for every page on your website a trend or trash? 2:11

2M ago2:11

2:11

Is using AI to generate meta descriptions at scale effective? Jade Pruett, founder of Hello SEO, weighs in on this emerging practice. She recommends providing keywords and references when using AI for meta description generation rather than using generic prompts. Both Pruett and host Tyson Stockton agree this represents a low-risk entry point for o…

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How will Google's approach to evaluating AI content evolve over the next 18 months? 2:09

2M ago2:09

2:09

Enterprise SEO leaders face mounting pressure to develop AI search strategies. Jade Pruett, founder of Hello SEO, shares her approach for navigating this evolving landscape. She recommends starting with immediate data collection through tools like Scrunch AI to establish baseline performance, then adopting a deliberately reactive stance while the A…

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Will AI-generated content be indistinguishable from human content in search rankings by 2025? 2:30

2M ago2:30

2:30

Schema markup is gaining importance for search visibility. Jade Pruett, founder of Hello SEO, explains why structured data provides critical advantages in an AI-driven search landscape. She discusses how schema creates efficiency for large language models and serves as a controllable optimization technique that SEOs can implement to improve content…

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How to (and not to) use AI in your SEO 23:18

2M ago23:18

23:18

AI is transforming SEO—for better or worse. Jade Pruett, CEO of Hello SEO, shares her optimistic perspective on navigating this evolution. She explains how AI search is creating new opportunities for smaller businesses to compete against established brands, why schema markup is making a comeback, and how diversifying optimization strategies across …

Benjshap LLC // Benjamin Shapiro Podcasts