Best Searchengineoptimization Podcasts (2026)

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534. Reverse Engineering Google Algorithms with Ryan Jones 49:28

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3h ago49:28

49:28

🔬 What happens when you analyze leaked search engine source code and build an SEO tool from it? You discover the entire industry has been optimizing wrong for years. Ryan Jones (Head of SEO at Razorfish) joined me on Marketing Speak to share what he learned from the Yandex and Google leaks. The truth is uncomfortable: while SEOs count keywords and …

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How Mushfiq Sarker Leveraged SEO and Automation to Streamline His $1 Million Agency 53:21

2h ago53:21

53:21

In this episode of the Niche Pursuits podcast, Jared sits down with Mushfiq Sarker to explore his incredible journey from flipping over 200 websites to acquiring and scaling a $1.3 million agency. Mushfiq shares his unique approach to turning his SEO and content site skills into a thriving business model, offering valuable insights on building recu…

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533. The New eCommerce with Pinny Gniwisch 54:34

5d ago54:34

54:34

What does a Rabbi know about selling jewelry online? Turns out, everything. Pinny Gniwisch made one of the most unusual career transitions: from leading a congregation to building ice.com into a $75M e-commerce success story. In our latest Marketing Speak episode, Pinny shares: Why influencer culture burns out (from someone who interviewed a 600K-f…

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How Trevin Peterson Turned Rejection into Almost $40K/month 1:02:06

2d ago1:02:06

1:02:06

In this interview with Trevin Peterson, founder of Viral Vue, we dive into his journey from side hustles to building a successful business in Amazon Influencer marketing and TikTok affiliates. Trevin shares how he earned $39,000 in one month with TikTok, how his family made $10,000 in a month with Amazon Influencer, and the creation of his game-cha…

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Your first move to prepare for the Direct-to-Agent era 2:50

14d ago2:50

2:50

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning framework…

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Fractional CMO Secrets: Streamline Your SEO & Marketing with Joshua Altman 51:31

6d ago51:31

51:31

How Fractional CMOs Drive Results With Messaging, Media, and Momentum In this episode of Local SEO Tactics, Bob sits down with Joshua Altman, Managing Director at Beltway Media and a seasoned fractional CMO, to unpack the real-world strategies businesses can use to streamline their marketing. Whether you're a founder juggling operations and outreac…

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One word that describes the shift from human-first to AI-first discovery 4:00

15d ago4:00

4:00

AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how consumers are already experiencing AI-powered results through Google's AI Overviews, Amazon's Rufus, and voice assistants, even without actively seeking AI tools. The discussion covers strategic positioni…

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Optimizing for AI agents instead of traditional SERP rankings is just this year's hype? 3:11

16d ago3:11

3:11

AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered search results across Google's AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic position…

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How Jeff Rose Make $30K/mo with Facebook Monetization 52:30

8d ago52:30

52:30

In this interview with Jeff Rose, Jared and Jeff dive deep into his journey of monetizing Facebook, where he's earned as much as $30,000 in a single month. Jeff shares his strategy for scaling his page to over 400,000 followers, including how he went from casual posting to a full-fledged content business. We also discuss the role of AI in his conte…

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Thoughts on SEO & SEO for AI, part 1 37:58

8d ago37:58

37:58

In this episode, John Mueller and Danny Sullivan talk about SEO and the new kids on the block: AIO, GEO and others. Danny shares how these things interact with each other and what he thinks website owners should look for in their content creation and how Google's principles align with the way people use AI and search engines to navigate the web. Li…

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532. 10X SEO Growth: A Case Study with Keith McMaster 49:40

8d ago49:40

49:40

From family gig work to a national acquisition in 30 years. 🚀 Keith McMaster started helping his police officer dad serve legal papers as a side hustle. Three decades later, his company, Firefly Legal, was acquired as part of a major industry consolidation involving 6+ companies. When Keith volunteered to hot-seat his "old and dated" website during…

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Will brand websites matter more than third party publishers by 2026? 2:25

17d ago2:25

2:25

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI search expertise from his previous role at The Trade Desk where he witnessed major consumer behavior shifts in media consumption. The discussion explores how mainstream AI integration through Google'…

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How will consumer discovery evolve over the next 12 months? 3:23

18d ago3:23

3:23

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google, Amazon's Rufus, and Siri without actively seeking AI tools. The discussion covers strategic partnerships like Walmart's early ChatGPT inte…

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How brands can prepare for the Direct-to-Agent era of AI discovery 38:42

19d ago38:42

38:42

AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery. Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. In this episode, Brian reveals three critical frameworks: baseline establishment across…

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How to set up Gen AI workflows while future-proofing for what comes next 8:06

21d ago8:06

8:06

78% of enterprises struggle with implementing scalable GenAI workflows. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting CEO who built one of the industry's most respected technical SEO agencies, shares proven frameworks for enterprise AI integration. The discussion covers systematic prompt engineering methodologies for conten…

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One word that captures where we really are with Gen AI adoption in SEO 2:25

22d ago2:25

2:25

Enterprise SEO teams struggle with unclear GenAI adoption strategies. Eric Enge, founder of Pilot Holding and former Stone Temple Consulting leader who built one of the industry's most respected technical SEO practices, shares his framework for evaluating AI tool implementation. The discussion covers strategic assessment criteria for ChatGPT-5's en…

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Will ChatGPT 5 drastically impact Gen AI? 2:13

23d ago2:13

2:13

ChatGPT-5 promises significant advances in generative AI capabilities. Eric Enge, industry veteran at Pilot Holding with decades of search marketing expertise, explores the potential enterprise applications and limitations of next-generation AI tools. The discussion examines user preference adaptation frameworks, traffic attribution models for brea…

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How Rob Wagener Turned HCU Devastation into a 5-Figure AIP Business 1:02:24

20d ago1:02:24

1:02:24

After the Helpful Content Update tanked his blog, Rob Wagener turned to the Amazon Influencer Program and built it into a full-time income stream. In this episode, Rob breaks down the exact strategy he uses to earn, including the only two stats that matter when choosing products. He shares why consistency and product pipeline are the real secrets, …

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531. A Case Study On Personal Branding with Greg Merrilees 1:01:00

15d ago1:01:00

1:01:00

Your company brand can be sold. Your personal brand can't. That's why I've been investing in StephanSpencer.com alongside my agency for decades—and it's paying dividends in the age of AI. In this week's Marketing Speak episode, my longtime collaborator Greg Merrilees of Studio1 Design walks through the complete evolution of my personal brand websit…

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What will be the biggest disruption to SEO? 3:28

24d ago3:28

3:28

Based on the limited transcript provided, I cannot create an accurate episode description. The transcript only contains the closing segment and a brief "Trend or Trash" discussion about ChatGPT-5, but lacks the main interview content with Eric Enge from Pilot Holding that would contain the specific frameworks, strategies, and enterprise insights ne…

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Will human editorial review remain essential in SEO teams? 2:44

25d ago2:44

2:44

67% of businesses already use AI for content marketing and SEO, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from founding and selling multiple SEO agencies. The discussion covers implementing cosine similarity algorithms fo…

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How to use Gen AI to build your SEO Program 31:30

26d ago31:30

31:30

67% of businesses already use AI for SEO and content marketing, yet most lack integration strategies. Eric Enge, President at Pilot Holding and author of four SEO books including "Using Generative AI for SEO," shares proven frameworks from building and selling multiple SEO agencies. The discussion covers relevance optimization using vector embeddin…

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What's your first 90-day playbook to improve visibility within your local market? 3:11

28d ago3:11

3:11

90% of local marketing agencies struggle with competitive differentiation in saturated markets. Helen Pollitt, SEO strategist at iStock with proven experience in local market penetration, shares her systematic approach to rapid visibility improvement. The discussion covers her three-phase implementation framework: data-driven baseline assessment to…

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One word that defines the future of visual search for small businesses 2:16

29d ago2:16

2:16

Visual search remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock brings enterprise-level visual content strategy expertise, having guided thousands of SMBs through digital transformation initiatives that increased organic visibility by measurable percentages. The discussion covers integrate…

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Embedding location-based schema on AI-generated images—trend or trash? 2:26

1M ago2:26

2:26

Visual search optimization remains underutilized by 73% of small businesses despite growing consumer adoption. Helen Pollitt from iStock, who leads visual content strategy for Getty Images' stock platform serving over 1.5 million creative professionals, shares proven frameworks for integrating visual elements into comprehensive content strategies. …

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How Sergey Lucktinov Is Adapting Semantic SEO to Today's AI Landscape 54:52

22d ago54:52

54:52

In this episode of the Niche Pursuits podcast, Sergey Lucktinov dives deep into the future of SEO and how to optimize your content for large language models like ChatGPT. He explains why traditional link-building is no longer enough, how semantic structure impacts AI rankings, and what "semantic retrieval optimization" actually means. With insights…

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530. AI and SEO: This Is What You Need to Know! with Mark Williams-Cook 58:44

29d ago58:44

58:44

🚨 The AI hype cycle is colliding with reality—and most companies are quietly taking their "revolutionary" AI workflows offline. Mark Williams-Cook, founder of AlsoAsked and Director at Candour, just revealed what's really happening behind closed doors. In our latest Marketing Speak episode, Mark shares why: ✅ Multi-site brand presence beats keyword…

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Predict how Google or ChatGPT’s AI assistants will surface local businesses differently 18 months from now 4:34

1M ago4:34

4:34

Small and mid-sized businesses face increasing pressure to integrate visual and written content strategies. Helen Pollitt, content strategist at iStock with expertise in enterprise visual content optimization, challenges the traditional separation between content formats. She advocates for breaking down barriers between written, visual, and video c…

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777 | AI/SEO News from the EDGE | Week of 12.1.2025 1:03:04

1M ago1:03:04

1:03:04

This week's EDGE of the Web dives into the seismic shifts rocking the digital marketing landscape, from Adobe's blockbuster SEMrush acquisition to Google's long-awaited rollout of Search Console Annotations (well, not so seismic). The future of AI in SEO and the rising tide of data privacy laws set the tone for a fast-changing industry. Erin Sparks…

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SMBs will need visual optimization strategies as much as written content strategies—buy or sell? 2:18

1M ago2:18

2:18

SMBs need integrated visual and written content strategies equally. Helen Pollitt, content strategist at iStock with expertise in visual content optimization for enterprise brands, argues against separating visual and written content approaches. She advocates for holistic content strategy frameworks that break down traditional barriers between writ…

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SMB SEO in the GEO Era 31:23

1M ago31:23

31:23

Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-level visual content expertise, having developed scalable optimization frameworks for one of the world's largest stock photography platforms. The discussion covers holistic content strategy integration t…

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776 | Wil Reynolds: Don't Do F*cking Listicles 13:23

1M ago13:23

13:23

Cut the Crap! Here's a special episode with Wil Reynolds from Seer Interactive when we were at BrightonSEO 2025 in San Diego this year. We HAD to grab Wil after his keynote and unpack his thoughts on where we are with AI and SEO. No more excuses: Wil Reynolds lays out bold strategies, from open-source testing to hands-on experimentation, empowering…

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How Chelsea Clarke Helps Creators Sell Sites in a Market That's Always Shifting 50:05

29d ago50:05

50:05

In this episode of the Niche Pursuits Podcast, Chelsea Clarke of Her Paper Route and Niche Investor reveals how she pivoted her business after losing $90K/month in revenue due to major Google updates. She dives into why Pinterest now drives the majority of her traffic, how lifestyle blogs are outperforming traditional niche sites, and what types of…

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529. What AI Really Thinks of Your Brand with Dan Petrovic 1:02:00

29d ago1:02:00

1:02:00

"Link building is dead," they said. They were dead wrong. Dan Petrovic just explained why on Marketing Speak—and it's not what you think. Traditional link building? Evolving. Content seeding with brand associations? Essential. Digital PR for AI visibility? Critical. Here's why: Models need to be TRAINED on your brand associations. Even without back…