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Marketing Speak

Stephan Spencer

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Weekly
 
Tune in to learn the tips, tricks, and new insights that the top players in the digital marketing world are using to grow their brand and business. www.marketingspeak.com
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Are you ready to discover niche business ideas, side hustles, and online income opportunities that actually work? Online business and other ideas include: niche websites, blogging, affiliate marketing, Saas businesses, Amazon FBA, flipping websites, and much more. The show is hosted by Spencer Haws, a full-time blogger, software entrepreneur, and niche website portfolio owner since 2011.
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Local SEO Tactics and Digital Marketing Strategies

Local SEO Tactics: SEO Tips and Tricks For Your Website

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Monthly
 
Bob Brennan, the Intrycks team, and expert guests share digital marketing strategies and local SEO tactics that businesses can use to get ahead of the competition! With a local focus on search engine optimization, you'll learn how to get found in search engines, and attract more new local customers for your business. Discover how to identify your ideal customers online, develop internet marketing strategies to get your website ranked for the searches you want, generate more qualified leads, ...
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Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories from the many conferences they attend as well as from their day-to-day working life at Google. They will also dive into the currently trending conversatio ...
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EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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Welcome to the SEO.co Daily Search Engine Optimization Podcast. Bringing you daily SEO & digital marketing tips that we've learned throughout our 20+ years of internet marketing. Learn the latest SEO, content marketing, link building, social marketing, conversion optimization, persuasive selling & internet marketing tactics that work today. Learn more at SEO.co.
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The Lion Zeal Show

Daryl Rosser

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Monthly
 
Learn how to scale your SEO business, or turn your search engine optimization skills into a highly profitable business - directly from other SEO's. From internet famous bloggers, to underground hustlers that stay behind the scenes, you'll get to hear from real people running successful SEO businesses. Whether you're a local agency owner, affiliate, pay per lead specialist, or even using SEO to scale your online ecommerce store - you'll get actionable advice from people that have done the same.
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Eric Yee is here to be your personal marketing and business guide- answering your questions and helping you work through the issues you are facing. Whether you are a small business owner, a student, an entrepreneur or a career marketer, Eric reveals all the marketing strategies and tactics he has learned and implemented over his career working for large corporations, startups and as an entrepreneur. Whether it is building a brand, automation, social media, Facebook, YouTube, email marketing, ...
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The SEOLeverage podcast helps you, as a growing business, attract qualified website visitors via search marketing. Topics like SEO, Google Ads, and Remarketing strategies, but also segmented social media and e-mail marketing find a place here. This is the show to follow if you want to grow your online business! SEOLeverage is an International SEO agency with over 20 years of SEO experience. We help companies from all over the world to have more leads and sales with our SEO Services. Gert Mel ...
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Girl Get Visible Podcast: SEO Traffic, Content Marketing, and Business

Girl Get Visible- Hosted by Akilah Thompkins-Robinson

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This show talks about traffic, marketing, and business. The show is for my Coaches, Course Creators, membership site owners, and Online Retailers who want to build a legacy, authority, and a brand people admire people admire using their voice and expertise. Smart entrepreneurs who are ready to go from content consumers to creators and publishers. And build a business where her tribe can find her online. We talk about advanced topics like SEO, content marketing, business systems, eCommerce, a ...
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How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
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The Introverted Business Experience

The Introverted Business Experience

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Daily
 
In the introverted business experience we'll interview people with their own unique business stories and figure out why they chose to start their business... ...How they got it to take off, and what was the biggest factor of their success.
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SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining sustainable growth strategies. The discussion covers embracing industry transformation as competitive advantage and leveraging SEO's foundational adapt…
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Meta’s got its eyes (and algorithms) locked on unoriginal content, and that’s just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into breaking news shaking up AI, SEO, and the future of web browsing. Hosts Erin Sparks and guest Crystal Carter wade through Meta’s latest moves to curb c…
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Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual search optimization based on user behavior patterns across different demographic segments. The discussion covers conversational query optimization strate…
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You’ve made it to the top of Google, now what? In this episode, Bob shares smart strategies to keep your spot and turn your visibility into real results. Learn why clear calls-to-action, an updated Google Business Profile, and responding to reviews matter more than ever. Discover how social proof, consistent review requests, and hyper-local content…
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In this episode of the Niche Pursuits Podcast, Frey Chu shares his journey of building successful directory sites that generate passive income. He discusses his strategies for niche selection, site structure, and SEO, offering valuable insights for anyone looking to leverage their SEO skills in a side hustle. Frey also reveals his tech stack, monet…
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AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring user behavior shifts across general populations. The discussion covers the "adapt or die" framework for traditional SEOs transitioning from 10 blue li…
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🚀 Most authors waste thousands chasing vanity metrics like Amazon “Best Seller” tags. In this Marketing Speak episode, Alex Strathdee takes a different approach—helping authors get their books into the right hands to generate leads, build authority, and drive real business growth. With 1,000+ nonfiction books marketed, Alex shares why giving away f…
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In this interview with Lana Sitler of Adventures By Lana, Jared and Lana discuss her inspiring journey from a mechanical engineer to a full-time travel blogger. Lana shares how she built a successful blog that now generates over $10,000 per month, the strategies she used to rank high on Google, and her approach to monetization through ads and affil…
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Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights into Google's strategic direction based on official company statements and market positioning. The discussion covers Google's integration timeline for AI mode into core search functionality an…
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Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems across multiple LLMs that help enterprise clients allocate budgets based on conversion data from ChatGPT, Gemini, and traditional search channels. The discussion covers chunkability optimizati…
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In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that Google's constant SERP experimentation suggests we'll see significant changes ahead. He predicts publishers will remain essential to search ecosystems, with Google likely developing new features…
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Boost productivity and visibility with AI tools tailored for local SEO, marketing, and automation. The future of marketing is AI-powered, make sure you're business doesn't get left behind. In this episode of SEO Tactics, we unpack a lineup of powerful AI tools designed to elevate your business. From automated review management to AI-powered ad opti…
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AI Mode goes global, Google’s giving users the easy button, and Reddit and Wikipedia are snagging prime AI real estate. This week, the EDGE dives into the explosion of AI Mode, the changing landscape of web traffic, and the wild world of social media innovation—with plenty of insights from Duncan Alney of Firebelly and the EDGE team. Get the latest…
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Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes expertise and trustworthiness above automation efficiency. His methodology includes mandatory subject matter expert reviews before publication, transparent author attribution to maintain accountability, an…
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Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you're using native lazy loading or custom JavaScript libraries, this episode provides insights for develo…
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In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional search optimization over non-search channels. He explains how LLMs fundamentally rely on high-quality search results as their "ingredients," emphasizing that visibility without substance creates poor AI-…
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Can Google Gemini and other AI models really discover your site on their own? In this episode of Search Smarts, Bob Brennan breaks down insights from Kasim Aslam’s recent webinar on how AI-powered search is changing the game. The big takeaway? Schema markup is no longer optional, it’s one of the primary signals helping language models understand an…
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In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches near-universal levels in the B2B space, the focus will shift from whether content is AI-generated to how effectively AI is being leveraged to deliver value. Shaun emphasizes that successful B2B compa…
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💡 "Don't try to be like Apple unless you have Apple's brand authority" - Greg Merrilees This insight from Episode 515 explains why so many premium service websites fail to convert. Greg Merrilees, founder of Studio1 Design, just walked us through a case study that every business owner needs to hear. We transformed Quintessa (a high-end cosmetic sur…
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Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this controversial prediction. He argues that such indistinguishability would mean the death of journalism, highlighting the irreplaceable value of human creativity and authentic reporting in content creation.…
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SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior user experiences while balancing automation with human authenticity. He demonstrates practical methods for analyzing competitive SERPs with AI tools, explains how impression metrics now outwe…
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Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product strategy. His client portfolio spans top marketplaces like Reddit, Snap, and Upwork; leading SaaS platforms such as Ramp and Dropbox; and e-commerce brands including Hims and Fast Growing Trees. He also…
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Google, Facebook, or YouTube: Which Ad Platform Is Right for Your Business? In this episode, Bob Brennan tackles one of the most common questions local business owners face: Should I be running paid ads? He breaks down the performance and costs of Google Ads, Facebook Ads, and YouTube Ads, comparing their strengths, weaknesses, and how much revenue…
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SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move beyond terminology debates and adapt to evolving search landscapes, arguin…
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Bruce Clay is back on the EDGE and he’s bringing a fresh arsenal of SEO wisdom—plus his latest tool, Prewriter.AI! Bruce unpacks the ever-evolving landscape of search, where being a subject matter expert isn’t just nice to have, it’s non-negotiable in the age of large language models. Get ready for a hands-on journey through the world of structured…
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SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional …
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In this episode of the Niche Pursuits Podcast, Erin Gorrie, founder of Muskoka Puppy Yoga, shares her inspiring journey from police officer to entrepreneur. Erin discusses how she built a thriving business with over 450 million video views and 170,000 followers across social media platforms. She also highlights how her passion for healing and the p…
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While everyone's worried about AI replacing them, Dustin Riechmann built a $1M business by doubling down on what AI can't replicate: human connection and shared values. Dustin's journey from traffic engineer → marriage ministry → meat stick entrepreneur → seven-figure business coach proves that relationships trump tactics every time. His unconventi…
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How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the shifting content landscape. He discusses the necessity of incorporating AI into content creation workflows while maintaining human oversight, and explores how SEOs must balance declining per-artic…
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AI Overviews are poised to replace featured snippets. Kevin Indig, growth advisor and former Director of SEO at Shopify, weighs in on this significant search evolution expected by late 2025. He explains why AI Overviews make more logical sense for users and search engines, predicting the eventual phasing out of traditional featured snippets as AI-g…
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Google's AI mode is transforming search visibility overnight. Kevin Indig, independent advisor, shares strategic approaches for adapting to AI-generated search results. He explains how to measure influence rather than rankings, conduct direct user research instead of relying on keyword tools, and optimize for multimodal experiences across platforms…
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Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and search algorithms. She recommends hiring former journalists to create high-quality content that naturally performs well in search, emphasizing that except…
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Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative bra…
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In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. …
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