Best Searchengineoptimization Podcasts (2025)

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One word that defines the evolving connection between retail SEO teams and AI engineers 2:49

Play Pause

38m ago2:49

2:49

AI now represents a dominant customer consuming product content at enterprise scale. AJ Ghergich from Botify brings extensive experience helping major retailers navigate AI-driven search transformations with measurable traffic and conversion improvements. The discussion covers treating AI as an accessibility challenge rather than a manipulation opp…

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772 | Unpacking LLMs.txt with Carolyn Shelby 42:54

1h ago42:54

42:54

Erin welcomes Carolyn Shelby, the Principal SEO at Yoast and a renowned authority in technical and enterprise SEO. Carolyn brings decades of hands-on experience from her pioneering days in digital marketing, working with brands like Disney’s ESPN, Tribune Publishing, and major nonprofits. The conversation kicks off with a surprising twist—Carolyn’s…

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Optimizing product content specifically for AI summarization? 3:26

1d ago3:26

3:26

AI now processes 60% of search queries before users see results. AJ Ghergich from Botify brings enterprise-level insights from optimizing content for AI consumption across major e-commerce platforms. The discussion covers treating AI as an accessibility customer requiring structured data optimization, avoiding manipulative content tactics that mirr…

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How Van Tran Uses Facebook and Pinterest to Earn $10K/Month 53:23

22h ago53:23

53:23

Van Tran was making $25,000/month from his content sites until Google’s Helpful Content Update wiped out 90% of his traffic and income. In this interview, he shares how he cut costs, pivoted away from Google, and rebuilt his business using Facebook and Pinterest to drive over 400,000 sessions per month. Now earning $10,000/month again, Van breaks d…

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Will traditional rank tracking become obsolete for retail brands within two years? 2:48

2d ago2:48

2:48

Traditional rank tracking lost reliability for retail brands on September 10th, 2024. AJ Ghergich from Botify, working with the world's largest box retailers, presents data proving rank tracking signals have become too noisy to guide enterprise strategy. The discussion covers why directional accuracy no longer justifies traditional ranking methodol…

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523. The AI-Powered Agency with Melissa Morris 56:39

1d ago56:39

56:39

📉 Losing profit to unclear processes or ghosting clients? In this Marketing Speak episode, Melissa Morris reveals why most agencies leak profit—and how to fix it with better onboarding, clearer deliverables, and data-backed pricing. Whether you're drowning in Slack messages or tired of clients ghosting your team, this episode gives you the tools to…

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How will retail search behaviors shift over the next 18 months? 4:34

3d ago4:34

4:34

AI shopping assistants will transform retail search within 18 months. AJ Ghergich from Botify, who advises enterprise leaders on search transformation, predicts this Black Friday represents the last traditional shopping season before AI dominance. He introduces the paradigm shift where AI becomes your primary customer rather than a technology to ma…

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How AI is becoming the new front door for retail 33:27

4d ago33:27

33:27

AI search referrals to US retail sites surged 1,300% during the 2024 holiday season. AJ Ghergich, Global VP at Botify, brings enterprise-level expertise in helping major retailers navigate the shift from keyword-based discovery to conversational AI interfaces that now serve as the primary gateway to brands. The discussion covers three critical impl…

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The game plan for eCommerce SEO 4:51

6d ago4:51

4:51

Enterprise eCommerce sites struggle with SEO governance implementation across multiple teams and technical systems. Petra Kis-Herczegh, freelance SEO consultant and creator of the Enterprise SEO course, shares proven frameworks for scaling SEO operations at complex organizations. The discussion covers adaptive governance structures that integrate w…

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How AI Is Changing Google Business Profiles (GBP): Expert Insights from Former Google Director Brad Wetherall 44:27

6d ago44:27

44:27

Ex-Google GBP Director Brad Wetherall Reveals Expert Tips to Optimize your Google Business Profile and Leverage AI for Maximum Local SEO Impact Are you future proofing your Google Business Profile for AI? In Part Two of Bob's interview with Brad Wetherall, former Google Director and CEO of the GBP Experts, we explore how AI is transforming local SE…

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The state of enterprise SEO is _____ ? 3:53

7d ago3:53

3:53

Enterprise SEO governance frameworks require strategic balance between structure and flexibility. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, explains how to implement governance that integrates with existing organizational processes rather than imposing rigid external frameworks. The discussio…

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Will the structure of enterprise SEO teams evolve? 5:17

8d ago5:17

5:17

Enterprise SEO teams face critical decisions about AI search integration. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, argues that SEOs are best positioned to develop AI search expertise regardless of organizational structure. The discussion explores how AI search skills naturally belong within …

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How Melissa Byron Rebuilt Her Site From 15K to 100K Monthly Sessions 45:40

8d ago45:40

45:40

In this interview on Niche Pursuits, Melissa Byron shares her incredible journey of overcoming the devastating impact of Google’s Helpful Content Update, which caused her traffic to plummet by 70%. Discover how she pivoted her business by introducing solo travel tours and rebuilt her website, ultimately doubling her traffic to 100K monthly visitors…

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Are SEO governance frameworks trash? 4:26

9d ago4:26

4:26

Enterprise SEO governance frameworks fail when imposed rigidly across organizations. Petra Kis-Herczegh, freelance SEO consultant and creator of a comprehensive Enterprise SEO course, explains how to build adaptive governance structures that integrate with existing organizational frameworks rather than competing against them. The discussion covers …

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522. Turn Podcast Episodes into Clients with Stephan Spencer 1:02:11

8d ago1:02:11

1:02:11

🚨Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet. In this episode of Marketing Speak, I break down why YouTube is non-negotiable—even if your download numbers are laughably low. 🎯 Inside the episode: • The lazy podcaster’s guide to turning transcripts into SEO machines • How to clone your content with the …

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Should SEO own AEO? 3:56

9d ago3:56

3:56

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Ex-Google Director Reveals the Future of Search: AI Overviews, Zero-Click, and What’s Coming Next 30:18

10d ago30:18

30:18

By Local SEO Tactics

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The Unique Challenges of Enterprise SEO 33:50

11d ago33:50

33:50

Enterprise SEO complexity extends beyond scale to encompass technical infrastructure, stakeholder management, and organizational politics. Petra Kis-Herczegh, freelance consultant and creator of a comprehensive enterprise SEO course with Sitebulb, brings proven expertise from managing complex search programs across multiple enterprise environments.…

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How to maintain visual integrity in an answer driven world 3:52

13d ago3:52

3:52

Answer Engine Optimization affects both brand building and demand generation simultaneously. Guy Yalif, VP of Growth at Webflow, has developed enterprise frameworks for maintaining visual brand consistency while optimizing for AI-driven search results. The discussion covers implementing structured brand guidelines that serve both human users and ma…

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One word for the current understanding of LLM discovery within enterprises? 3:03

14d ago3:03

3:03

88% of top sites lack proper schema markup for LLM discovery. Guy Yalif, Webflow's enterprise strategist, shares proven frameworks for organizations navigating AI-powered search optimization where "everyone is learning" and competitive advantages remain accessible. The discussion covers strategic resource allocation for LLM discovery initiatives an…

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How will organic strategies evolve over the next 18 months? 3:04

15d ago3:04

3:04

Content freshness drives 42% traffic lifts in AI-powered search. Guy Yalif, Webflow's growth leader, partnered with AirOps to 5x content refresh speed, achieving 4x higher conversion rates alongside significant traffic gains. The discussion covers strategic content frequency optimization for different audience segments and the critical shift toward…

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How Kyle Austin Young Built and Sold a 40-Article Review Website 48:37

15d ago48:37

48:37

In this episode, Kyle Austin Young shares how he built a hyper-focused affiliate site with just 40 articles, scaled it to $11,000/month in revenue, and sold it for between $300K–$400K. He breaks down exactly how he chose the niche, got into hard-to-access affiliate programs like MasterClass, and why he skipped the usual SEO playbook. Kyle also shar…

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521. From Hobby to Empire: A Case Study with Greg Merrilees 1:24:20

15d ago1:24:20

1:24:20

While everyone’s panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites. Learn the exact architecture that beats AI Overviews and Goog…

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Should you optimize content for simple elements? 5:16

16d ago5:16

5:16

85% of OpenAI citations were updated in the last 10 months, making content freshness critical for AI optimization. Guy Yalif, Webflow's SEO leader, partnered with AirOps to 5x content refresh speed, achieving 42% traffic lift and 4x higher conversions. The discussion covers strategic content refresh frameworks that prioritize frequency over volume,…

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Will LLM based discovery replace traditional search results within 12 months? 5:04

17d ago5:04

5:04

LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, Webflow's enterprise search strategist, argues that probabilistic and deterministic answers will merge rather than compete, with Google maintaining significant advantages through superior data access and brand recognition. The discussion covers Google's strategic inte…

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Answer Engine Optimization (AEO) maturity 37:41

18d ago37:41

37:41

LLM-based discovery won't replace traditional search within 12 months. Guy Yalif, SEO leader at Webflow, shares insights on how probabilistic and deterministic search approaches will merge rather than compete. The discussion covers Google's strategic advantage through Gemini integration across their ecosystem and the emerging multi-trillion dollar …

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How to prioritize your SEO investment efforts 3:55

20d ago3:55

3:55

Enterprise brands struggle with limited SEO budgets amid AI-powered search transformation. Tom Mansell from Croud shares proven strategies for maximizing content velocity while maintaining strategic focus across multiple digital touchpoints. The discussion covers AI workflow implementation for content research and brief development, hub-and-spoke t…

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Kasim Aslam Reveals How to Rank in AI: The Truth About AEO and LLMs 31:53

20d ago31:53

31:53

How Answer Engine Optimization is Replacing SEO In The Age Of AI Search The search landscape is shifting from SEO to AEO as AI-driven tools like ChatGPT, Perplexity, and Google Gemini reshape how users find information. In this episode of Local SEO Tactics, Kasim Aslam shares groundbreaking data on how LLMs rank and cite sources, why schema markup …

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The current state of where we compete is search 3:04

21d ago3:04

3:04

Enterprise search teams face unprecedented disruption as traditional SEO metrics lose relevance. Tom Mansell, search strategist at Croud, shares insights from managing multi-platform visibility campaigns for enterprise clients navigating the shift from click-based to outcome-driven search performance. The discussion covers attribution modeling fram…

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Google's evolving use of engagement metrics 3:21

22d ago3:21

3:21

Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital marketing agency, explores how search professionals can adapt measurement strategies when user interactions increasingly happen within SERPs rather than on destination websites. The discussion covers de…

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How Jenny Gonzalez built a 7-figure business with no tech background 50:55

22d ago50:55

50:55

In this inspiring success story, Jenny Gonzalez shares her incredible journey from bartender to affiliate marketing mogul and entrepreneur. Jenny discusses how she overcame obstacles and transitioned into the affiliate space, eventually building a $2.5 million business in her first year. She opens up about her transition to SaaS with Trackfinity an…

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Is AI-generated meta description production at scale a trend or trash? 3:12

23d ago3:12

3:12

Google rewrites 70% of meta descriptions anyway, making AI-generated production at scale largely irrelevant. Tom Mansell from Croud, who manages enterprise SEO strategies across multiple markets, argues that meta descriptions are becoming obsolete as zero-click search reduces their primary value proposition. The discussion explores the declining im…

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520. What AI Knows About You with Dixon Jones 51:27

23d ago51:27

51:27

The marketing game has fundamentally changed. While most businesses still chase website clicks, AI is forming opinions about your brand before anyone visits your site. In my latest Marketing Speak episode, Dixon Jones (CEO of InLinks and former Global Brand Ambassador for Majestic) reveals why traditional SEO metrics are becoming obsolete. Dixon, w…

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Automated SEO reporting tools will replace human analysis within the next three years? 3:06

24d ago3:06

3:06

73% of SEO professionals believe automation will transform reporting within three years. Tom Mansell, SEO strategist at Croud, argues that while automated tools excel at data collection and pattern recognition, human analysis remains irreplaceable for strategic interpretation. The discussion explores the critical distinction between automated data …

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Automating SEO with Experimental Strategies That Drive Growth 30:37

25d ago30:37

30:37

More than 60% of SEO teams now integrate automation tools into workflows. Tom Mansell, VP of Organic Performance at Croud, shares how enterprise teams can leverage AI and automation to scale research, auditing, and strategic planning while maintaining quality control. The discussion covers three core automation frameworks: research-driven topic clu…

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Are content clusters built around entity relationships rather than keywords? 3:22

27d ago3:22

3:22

Enterprise brands face fragmented search behavior across multiple AI-powered platforms. Daniel Horowitz, SEO strategist at Informatica, explains how brands must establish topical authority across Google AI mode, ChatGPT search, and social discovery platforms to capture modern search intent. The discussion covers strategic positioning for synthetic …

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Kasim Aslam’s #1 Growth Hack for Small Businesses: Hiring Global Talent - 242 23:37

27d ago23:37

23:37

Why Outsourcing and Delegation are the Keys to Scaling Without Burnout Are you working harder than ever in your business but not seeing the growth you want? You are not alone. In this episode of Local SEO Tactics, Bob Brennan sits down with Kasim Aslam, serial entrepreneur and author of Hire. Kasim reveals why the smartest way to scale your small b…

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The current state of topical authority in a world of AI-generated content 4:43

28d ago4:43

4:43

AI-generated content has fundamentally shifted how brands must establish topical authority across multiple search platforms. Daniel Horowitz, SEO strategist at Informatica, explains how enterprise brands are adapting their content strategies to maintain visibility as search behavior evolves beyond traditional Google queries. The discussion covers s…

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The evolution of engagement metrics over the next 18 months 3:16

29d ago3:16

3:16

Topical authority requires omnipresence across AI-powered search platforms. Daniel Horowitz, SEO leader at Informatica, explains how brands must establish authority across Google's AI mode, ChatGPT search, Perplexity, and social platforms as user behavior shifts from exploration to informed querying. The discussion covers semantic relationship opti…

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771 | SEO News from the EDGE | Week of 9.15.2025 40:47

29d ago40:47

40:47

Is Google Search thriving or dying? How is AI eating your PPC lunch, and why won’t Google make up its mind? This week, we cover trending topics including Google’s expanded AI mode for multi-lingual search, Reddit’s sneaky push for publisher power with brand new Pro Tools, and the surprising court ruling that lets Google keep Chrome… while also shar…