Best Searchmetrics Podcasts (2025)

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Game plan for convincing technical leadership to invest more in customer data integrations 4:24

Play Pause

24h ago4:24

4:24

Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimove, shares proven frameworks for securing technical leadership buy-in for customer data infrastructure investments. The discussion covers quantifying business impact through cost-of-inaction modeling,…

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One word that describes the relationship between customer data and marketing campaign success 4:15

2d ago4:15

4:15

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers ze…

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Invest in better data integration vs advanced content personalization 3:43

3d ago3:43

3:43

Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms content personalization when resources are limited and shares insights from working with enterprise CMOs who prioritize technical foundations over creative campaigns. The discussion covers fr…

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One major shift in data-driven marketing campaigns in five years 3:55

4d ago3:55

3:55

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functi…

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Will first-party customer data become the most valuable marketing asset by 2025? 4:27

5d ago4:27

4:27

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can capture customer preferences and behavioral insights that drive measurable engagement improvements. The discussion covers implementing self-serve gamific…

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Building marketing campaigns from customer relationship data 31:22

6d ago31:22

31:22

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for enterprise brands like Sephora and FanDuel, delivering measurable incremental revenue through AI-powered personalization at scale. The discussion cover…

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Game plan for balancing AEO, SEO, and GEO in your 2026 strategy 3:31

8d ago3:31

3:31

84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients transitioning from traditional SEO to multi-channel search optimization. She outlines her systematic approach for categorizing traditional SEO tactics i…

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One word that describes the current state of SEO integration 2:58

9d ago2:58

2:58

SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining sustainable growth strategies. The discussion covers embracing industry transformation as competitive advantage and leveraging SEO's foundational adapt…

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Focusing on optimizing for voice search vs visual search if you have limited resources 2:46

10d ago2:46

2:46

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual search optimization based on user behavior patterns across different demographic segments. The discussion covers conversational query optimization strate…

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The evolving relationship between AEO and traditional SEO 2:36

11d ago2:36

2:36

AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring user behavior shifts across general populations. The discussion covers the "adapt or die" framework for traditional SEOs transitioning from 10 blue li…

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AI Mode will eventually replace traditional search as the primary search experience? 2:26

12d ago2:26

2:26

Google's AI mode is positioned to replace traditional search entirely. Aimee Jurenka from SEO Sustainable brings enterprise SEO expertise and direct insights into Google's strategic direction based on official company statements and market positioning. The discussion covers Google's integration timeline for AI mode into core search functionality an…

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The AEO, SEO & GEO Debate 32:23

13d ago32:23

32:23

Zero-click searches now dominate 65% of Google queries globally. Aimee Jurenka, SEO strategist at SEO Sustainable, has developed specialized tracking systems across multiple LLMs that help enterprise clients allocate budgets based on conversion data from ChatGPT, Gemini, and traditional search channels. The discussion covers chunkability optimizati…

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Integration of SEO and CRO departments into a single "search experience" team 3:48

15d ago3:48

3:48

In a world of AI search experiences, will impressions rise while clicks remain flat? Shaun Hinklein from Apollo.io challenges this assumption, arguing that Google's constant SERP experimentation suggests we'll see significant changes ahead. He predicts publishers will remain essential to search ecosystems, with Google likely developing new features…

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Game plan for balancing automated content creation with maintaining E-E-A-T signals 3:43

16d ago3:43

3:43

Balancing AI content with E-E-A-T signals requires strategic planning. Shaun Hinklein from Apollo.io shares his hybrid approach that prioritizes expertise and trustworthiness above automation efficiency. His methodology includes mandatory subject matter expert reviews before publication, transparent author attribution to maintain accountability, an…

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Invest more resources in optimizing for traditional search or non search channels to show up in AI? 2:16

17d ago2:16

2:16

In the AI era, SEOs face a critical resource allocation question. Shaun Hinklein of Apollo.io makes a compelling case for prioritizing traditional search optimization over non-search channels. He explains how LLMs fundamentally rely on high-quality search results as their "ingredients," emphasizing that visibility without substance creates poor AI-…

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The evolving relationship between SEO and B2B 2:42

18d ago2:42

2:42

In this episode, Shaun Hinklein of Apollo.io examines the evolving relationship between SEO and B2B marketing. He predicts that as AI adoption reaches near-universal levels in the B2B space, the focus will shift from whether content is AI-generated to how effectively AI is being leveraged to deliver value. Shaun emphasizes that successful B2B compa…

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AI-generated content will become indistinguishable from human content in search results? 2:15

19d ago2:15

2:15

Will AI content become indistinguishable from human content in search results? Shaun Hinklein from Apollo.io delivers a definitive "sell" on this controversial prediction. He argues that such indistinguishability would mean the death of journalism, highlighting the irreplaceable value of human creativity and authentic reporting in content creation.…

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The fusion of SEO & CRO with AI/LLMs 38:02

20d ago38:02

38:02

SEO and CRO strategies require AI integration for maximum impact. Shaun Hinklein, Head of SEO at Apollo.io, shares how data-driven content can create superior user experiences while balancing automation with human authenticity. He demonstrates practical methods for analyzing competitive SERPs with AI tools, explains how impression metrics now outwe…

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Your publisher's plan for visibility with direct AI answers? 2:01

22d ago2:01

2:01

Kevin Indig is an independent advisor to some of the fastest-growing companies in the world, helping them accelerate growth through SEO and product strategy. His client portfolio spans top marketplaces like Reddit, Snap, and Upwork; leading SaaS platforms such as Ramp and Dropbox; and e-commerce brands including Hims and Fast Growing Trees. He also…

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Describe current SEO in the age of LLMs 2:17

23d ago2:17

2:17

SEO professionals are feeling stuck in the age of LLMs. Kevin Indig, growth advisor and author of the Growth Memo newsletter, examines the industry's paralysis between treating AI search as repackaged SEO tactics or something entirely new. He challenges practitioners to move beyond terminology debates and adapt to evolving search landscapes, arguin…

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Measuring for AI Overviews/Mode vs maintaining traditional organic rankings 2:45

24d ago2:45

2:45

SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional …

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How will SEO's relationship with content evolve in 18 months? 3:12

25d ago3:12

3:12

How will SEO's relationship with content evolve in the near future? Kevin Indig, growth advisor and former SEO leader at multiple companies, examines the shifting content landscape. He discusses the necessity of incorporating AI into content creation workflows while maintaining human oversight, and explores how SEOs must balance declining per-artic…

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Will AI Overviews replace featured snippets by late 2025? 1:53

26d ago1:53

1:53

AI Overviews are poised to replace featured snippets. Kevin Indig, growth advisor and former Director of SEO at Shopify, weighs in on this significant search evolution expected by late 2025. He explains why AI Overviews make more logical sense for users and search engines, predicting the eventual phasing out of traditional featured snippets as AI-g…

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SEO, Google AIOs & LLMs 41:13

27d ago41:13

41:13

Google's AI mode is transforming search visibility overnight. Kevin Indig, independent advisor, shares strategic approaches for adapting to AI-generated search results. He explains how to measure influence rather than rankings, conduct direct user research instead of relying on keyword tools, and optimize for multimodal experiences across platforms…

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Game plan for balancing journalistic quality with search performance 3:54

29d ago3:54

3:54

Balancing journalistic quality with search performance is a critical SEO challenge. Dina Rickman from GoFundMe shares her expertise on creating content that satisfies both editorial standards and search algorithms. She recommends hiring former journalists to create high-quality content that naturally performs well in search, emphasizing that except…

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Optimizing for search visibility vs reader engagement 2:14

30d ago2:14

2:14

Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative bra…

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One word that describes the relationship between journalistic integrity and SEO success today 2:04

1M ago2:04

2:04

Journalistic integrity and SEO success share a symbiotic relationship. Dina Rickman from GoFundMe explains how quality content must deliver on the promise of its headline and target keywords to truly rank well. She emphasizes that effective SEO content requires honesty, specificity for the intended audience, and the ability to fulfill user expectat…

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Is using clickbait ever going to die off? 3:59

1M ago3:59

3:59

Is clickbait truly harmful or just misunderstood? Dina Rickman from GoFundMe reframes the clickbait debate by distinguishing between compelling headlines and content that fails to deliver on its promise. She argues that creating interest-driving headlines is fundamental to publishing success, while emphasizing that the real problem occurs when cont…

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How many journalism principles that apply to SEO can you name in 30 seconds? 2:21

1M ago2:21

2:21

In this lightning round episode, Dina Rickman of GoFundMe demonstrates how journalism principles directly apply to SEO strategy. She highlights the critical "who, what, where, why, when, how" framework as fundamental to both disciplines, emphasizing that users need immediate context regardless of their entry point. Rickman explains that effective S…

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Applying Journalistic Thinking & Principles to SEO 27:54

1M ago27:54

27:54

In today's content-saturated landscape, SEO needs journalistic principles. Dina Rickman, Senior Director at GoFundMe, shares how her background in journalism transformed her approach to search strategy. She explains how firsthand experience and original reporting create content that genuinely engages users, why traditional keyword-focused tactics a…

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Seeing a drastic decrease in clicks but not impressions? 3:19

1M ago3:19

3:19

Clicks dropping while impressions remain stable? SEO Director Donna Donahue from Antylia Scientific shares her current approach to this exact challenge. She emphasizes the importance of frequent site crawling, establishing benchmarks before making changes, and proper URL mapping during transitions. Donahue also recommends implementing monitoring sy…

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How Google's AI-powered search results will evolve over the next 12 months 3:53

1M ago3:53

3:53

Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for incre…

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One word that describes the current state of E-E-A-T in AI Search 3:15

1M ago3:15

3:15

E-E-A-T signals in AI search have become increasingly messy and unclear. Donna Donahue from Antylia Scientific shares how her quasi-YMYL company navigates Google's shifting expertise requirements. She explains why scientific oversight of all content is essential for maintaining authority in pharmaceutical and lab research industries, while noting t…

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Is optimizing content specifically for AIO a trend or trash? 4:16

1M ago4:16

4:16

AI overviews are reshaping SEO strategy. Donna Donahue from Antylia Scientific examines the trend of optimizing content specifically for AI-generated search results. She discusses how snippets have become the new "zero-click playground," the recent addition of links within AI overviews, and strategies for creating content that both satisfies inform…

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Will page speed be less important in AI Search? 5:30

1M ago5:30

5:30

Will page speed matter in AI search? Donna Donahue from Antylia Scientific examines the evolving relationship between page speed and AI-driven search results. She argues that while technical performance remains important for crawlers, content quality will continue to be the dominant ranking factor. Donahue also highlights the irony that Google's ow…

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How to Demonstrate the ROI of SEO 31:22

1M ago31:22

31:22

Demonstrating SEO ROI remains a persistent challenge for search professionals. Donna Donahue, SEO Manager at Antylia Scientific, shares her approach to cross-functional collaboration through effective listening and stakeholder education. She reveals how developing comprehensive content briefs creates pathways to success, transforming reluctant stak…

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Game plan for navigating Google's helpful content updates 2:38

1M ago2:38

2:38

Google's helpful content updates require a strategic response. Zak Ali, from Finder, shares his approach to realigning organizations around search priorities. He advocates for starting fresh by understanding how real users interact with search, putting customer needs at the center of strategy, and balancing technical SEO fundamentals with human-cen…

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Long-form financial guides or interactive calculators? 3:57

1M ago3:57

3:57

Long-form guides or interactive calculators? Zak Ali from Finder weighs in on resource allocation for personal finance sites. Interactive calculators emerge as the clear winner, offering users immediate value through manipulable interfaces rather than passive reading experiences. Ali emphasizes that calculators better match user intent, allow for p…

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How will AI search impact the personal finance vertical over the next 18 months? 3:30

2M ago3:30

3:30

AI search is transforming the personal finance vertical. Zak Ali from Finder explains how the landscape will shift in the next 18 months, with major finance apps achieving product parity while smaller publishers specialize in niche areas. He predicts AI search will become the default experience within 12-18 months once Google solves ad monetization…

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Will financial literacy content outperform comparison pages in 2025? 3:06

2M ago3:06

3:06

Will financial literacy content outperform comparison pages in 2025? Zak Ali from Finder weighs in on the future of content strategy for financial services websites. He predicts LLMs will handle most text-based financial education while comparison pages will maintain their value, and shares tactics for optimizing title tags and thumbnails to improv…

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Optimizing financial content with SEO 32:52

2M ago32:52

32:52

Financial SEO requires specialized knowledge in a highly competitive space. Zak Ali, US General Manager at Finder, shares how smaller publishers can compete against dominant players in the financial sector. He explains how AI search creates opportunities for content diversification beyond Google, why focusing on user-centric experiences drives high…

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In the age of AI will localized content still hold the same value and weight? 4:54

2M ago4:54

4:54

Will AI diminish the value of localized content? Sebastien Edgar of SEOSeb & Previsible examines why localization remains crucial despite AI advancements. He explains how properly localized content demonstrates market understanding, creates uniqueness, and can increase purchase likelihood by up to 40%. Edgar also highlights the significant opportun…

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Will search engines eventually eliminate the need for hreflang tags? 3:50

2M ago3:50

3:50

Will search engines eventually eliminate hreflang tags? Sebastien Edgar of SEOSeb & Previsible examines the future of international SEO signals. Despite advancements in machine learning, Edgar argues that hreflang tags provide essential efficiency for search engines identifying equivalent content across markets. The discussion compares hreflang imp…

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Game plan for launching in five new international markets with limited resources 4:02

2M ago4:02

4:02

Sebastein discusses Game plan for launching in five new international markets with limited resources See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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One word that describes the current state of global SEO 3:32

2M ago3:32

3:32

Global SEO is increasingly fragmented across platforms and user behaviors. Sebastien Edgar, founder of SEOSeb and Previsible, explains how search diversification is forcing SEOs beyond their traditional comfort zones. He advocates for an omnichannel approach that leverages content across multiple platforms, urges SEOs to take ownership of the full …

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Using AI to auto-generate multilingual content variations 4:41

2M ago4:41

4:41

Multilingual content generation with AI requires human oversight. Sebastien Edgar, SEO expert from SEOSeb & Previsible, examines the limitations of fully automated translation systems. He discusses the narrowing gap between AI and human translation quality, the persistent problem of hallucinations in AI-generated content, and why manual review rema…

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Advanced Global SEO Strategies 45:57

2M ago45:57

45:57

Global SEO requires unique market-specific approaches. Sebastien Edgar, SEO consultant at SEOSeb and expert at Previsible, shares his international expansion strategies. Edgar demonstrates how to balance global consistency with local market nuances, leverage hreflang tags to transfer authority between markets, and adapt imagery and content to refle…

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The Consolidation of Search 45:52

2M ago45:52

45:52

The SEO industry is undergoing a seismic shift — from rising M&A activity to the growing dominance of AI in search. In this episode, Jordan Koene, SEO strategist and advisor at Previsible, is joined by Jim Boykin, founder of Internet Marketing Ninjas, to unpack their recent merger and what it means for the future of search. Jim shares insights from…

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How to maintain brand visibility when users can't see search results 5:16

2M ago5:16

5:16

Brand visibility faces new challenges in AI-driven search environments. Jason Lax, SEO Director at SAP, shares practical approaches for maintaining visibility when traditional search results aren't visible to users. He recommends leveraging alternative platforms like shopping and maps while conducting deeper research on brand perception across diff…

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Optimizing for Google's traditional search results vs emerging platforms 2:23

2M ago2:23

2:23

Traditional search vs. emerging AI platforms: which deserves focus? Jason Lax from SAP makes the case for prioritizing emerging technologies over legacy search, comparing it to becoming a mechanic for electric vehicles rather than gasoline cars. He positions Google's AI experience as a hybrid solution while explaining why investing in newer platfor…