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Should SEO teams embrace CRO as a core part of our work?

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Manage episode 485435801 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization into SEO strategy. He advocates for incorporating CRO principles into every roadmap and initiative, from content topic selection to blending UX research with keyword mapping strategies. Tallent emphasizes that SEO inherently overlaps with multiple disciplines, making CRO integration a natural extension of effective search optimization work. Show Notes

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1551 episodes

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iconShare
 
Manage episode 485435801 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Should SEO teams embrace CRO as part of their core function? Travis Tallent from Brainlabs makes the case for fully integrating conversion rate optimization into SEO strategy. He advocates for incorporating CRO principles into every roadmap and initiative, from content topic selection to blending UX research with keyword mapping strategies. Tallent emphasizes that SEO inherently overlaps with multiple disciplines, making CRO integration a natural extension of effective search optimization work. Show Notes

Connect With:

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1551 episodes

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