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Optimizing for search visibility vs reader engagement

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Manage episode 499011351 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative brand associations from poor content can undermine visibility gains.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1620 episodes

Artwork
iconShare
 
Manage episode 499011351 series 2427082
Content provided by I Hear Everything. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by I Hear Everything or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Search visibility versus reader engagement presents a false dichotomy. Dina Rickman, from GoFundMe, explains why reader engagement ultimately drives sustainable search visibility in the long term. She explores why brands should prioritize answering user questions effectively rather than simply appearing everywhere, and demonstrates how negative brand associations from poor content can undermine visibility gains.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

1620 episodes

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