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One word that describes the relationship between customer data and marketing campaign success
Manage episode 504651214 series 2427082
Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers zero-party data deployment frameworks, customer enrichment methodologies, and the operational infrastructure required to move beyond batch-and-blast approaches toward precision-targeted campaign execution.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1635 episodes
One word that describes the relationship between customer data and marketing campaign success
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 504651214 series 2427082
Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers zero-party data deployment frameworks, customer enrichment methodologies, and the operational infrastructure required to move beyond batch-and-blast approaches toward precision-targeted campaign execution.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1635 episodes
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