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Measuring for AI Overviews/Mode vs maintaining traditional organic rankings
Manage episode 500223344 series 2427082
SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional indicators rather than primary KPIs.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1659 episodes
Measuring for AI Overviews/Mode vs maintaining traditional organic rankings
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 500223344 series 2427082
SEO metrics face a critical shift with AI search features. Kevin Indig, growth advisor and former Shopify SEO Director, explains why measuring AI overviews and AI mode performance now outweighs traditional rankings. He recommends tracking position one visibility as a key signal for AI overview inclusion, while using keyword rankings as directional indicators rather than primary KPIs.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1659 episodes
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