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Invest SEO resources building comprehensive content vs acquiring high-quality backlinks
Manage episode 506900159 series 2427082
Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO leader at Informatica, shares insights from managing search strategy at a global data management company serving Fortune 500 clients. The discussion covers topical authority requirements across emerging search platforms including AI mode, synthetic queries, and alternative search engines beyond traditional Google results. Horowitz outlines strategic frameworks for omnipresence marketing and adapting content distribution to evolving user search behaviors in an AI-driven landscape.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1641 episodes
Invest SEO resources building comprehensive content vs acquiring high-quality backlinks
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 506900159 series 2427082
Enterprise brands face a critical resource allocation decision between content development and link acquisition strategies. Daniel Horowitz, SEO leader at Informatica, shares insights from managing search strategy at a global data management company serving Fortune 500 clients. The discussion covers topical authority requirements across emerging search platforms including AI mode, synthetic queries, and alternative search engines beyond traditional Google results. Horowitz outlines strategic frameworks for omnipresence marketing and adapting content distribution to evolving user search behaviors in an AI-driven landscape.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1641 episodes
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