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How Google's AI-powered search results will evolve over the next 12 months
Manage episode 497712862 series 2427082
Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for increased brand recognition while developing strategies to counter declining click-through rates.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1601 episodes
How Google's AI-powered search results will evolve over the next 12 months
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 497712862 series 2427082
Google's AI search results threaten organic traffic. Donna Donahue, SEO leader at Antylia Scientific, forecasts the evolution of zero-click environments over the next year. She emphasizes the critical importance of structured data accuracy despite Google's claims it's not a ranking signal, and explains how brands can leverage AI overviews for increased brand recognition while developing strategies to counter declining click-through rates.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1601 episodes
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