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Google's evolving use of engagement metrics
Manage episode 508372849 series 2427082
Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital marketing agency, explores how search professionals can adapt measurement strategies when user interactions increasingly happen within SERPs rather than on destination websites. The discussion covers developing mention and citation tracking systems for AI-generated search results, evaluating dwell time on SERP pages as alternative engagement signals, and establishing value exchange frameworks between content publishers and large language models that reference their work without driving traffic.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1649 episodes
Google's evolving use of engagement metrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 508372849 series 2427082
Google's engagement metrics face disruption as AI-powered search reduces traditional click-through rates. Tom Mansell from Croud, a leading digital marketing agency, explores how search professionals can adapt measurement strategies when user interactions increasingly happen within SERPs rather than on destination websites. The discussion covers developing mention and citation tracking systems for AI-generated search results, evaluating dwell time on SERP pages as alternative engagement signals, and establishing value exchange frameworks between content publishers and large language models that reference their work without driving traffic.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1649 episodes
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