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Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants
Manage episode 479196272 series 2427082
As AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical approaches for maintaining brand presence in generative AI platforms. He recommends implementing monitoring systems to understand how AI crawlers and agents interact with your site, testing whether AI can complete key customer journeys, and experimenting with emerging paid opportunities like Perplexity Ads to stay ahead of shifting consumer behavior.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1523 episodes
Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 479196272 series 2427082
As AI shopping assistants reshape e-commerce visibility, SEO leaders need a gameplan. Chris Andrew, co-founder and CEO of Scrunch AI, shares tactical approaches for maintaining brand presence in generative AI platforms. He recommends implementing monitoring systems to understand how AI crawlers and agents interact with your site, testing whether AI can complete key customer journeys, and experimenting with emerging paid opportunities like Perplexity Ads to stay ahead of shifting consumer behavior.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1523 episodes
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