Go offline with the Player FM app!
Are AI-generated email subject lines a trend or trash?
Manage episode 516328851 series 2427082
Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted email creation while maintaining brand authenticity and human oversight. The discussion covers implementing AI as a content generation starting point rather than an autonomous solution, developing audience segmentation strategies that leverage AI insights, and establishing brand voice guardrails to prevent generic AI-generated messaging from compromising email performance.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1676 episodes
Are AI-generated email subject lines a trend or trash?
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Manage episode 516328851 series 2427082
Email marketing faces declining open rates as AI-generated subject lines flood inboxes. Patrick McKenna from DMi Partners advocates for AI-assisted email creation while maintaining brand authenticity and human oversight. The discussion covers implementing AI as a content generation starting point rather than an autonomous solution, developing audience segmentation strategies that leverage AI insights, and establishing brand voice guardrails to prevent generic AI-generated messaging from compromising email performance.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
1676 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.


 
 
 
