Revenue Rescues with Megan Killion (EP 937)

Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

Content provided by Marvin Bee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marvin Bee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

16h ago 30:27

MP3•Episode home

Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Uncle Marv welcomes revenue consultant Megan Killion, previously an agency owner, who shares behind-the-scenes lessons on MSP sales, client targeting, and the realities of lead generation in today’s noisy market. Listeners discover the value of proper niche focus, ethical AI data sourcing, and the importance of authentic community engagement. The discussion covers common MSP mistakes, personal migration stories, handling infrastructure PR crises, and how databases like Apollo.io are shaping new approaches to outreach.

Takeaways:

How to transition from agency ownership to revenue consulting
Real-time strategies for MSP sales growth
AI’s role in sales lead generation—with ethical boundaries
Secrets to targeting high-value clients using databases like Apollo.io
Importance of community events for MSP visibility and referrals
Hard-won lessons on infrastructure, outages, and PR management
Navigating migrations and avoiding MSP vendor pitfalls
Referral programs: what works and what doesn’t
Building a top-of-mind MSP brand in a competitive market
Why trust and authenticity matter most in today’s IT channel

Links for Companies, Products, Books, Events and People:

Megan Killion: https://www.linkedin.com/in/megankillion/
Moovila: https://moovila.com
HubSpot: https://hubspot.com
M365 (Microsoft 365): https://www.microsoft.com/en-us/microsoft-365
Apollo.io: https://apollo.io
IT Nation: https://itnation.connectwise.com/

SPONSORS:

Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC:

Item Title: Upbeat & Fun Sports Rock Logo
Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
Author Username: AlexanderRufire
Item License Code: 7X9F52DNML

SHOW INFORMATION:

Website: https://www.itbusinesspodcast.com/
Host: Marvin Bee
Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
Become a monthly supporter: https://ko-fi.com/itbusinesspodcast

584 episodes