In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford.

Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhancing call-to-actions and utilising social proof more effectively, this episode is packed with practical, bite-sized website tweaks that can make a big difference.

Key Takeaways:

• Homepage Hero Section Tweaks: Why simplifying your headline, making buttons bigger, and focusing on a single call-to-action can significantly improve conversions.
• Navigation Clarity: Learn how to reduce clutter in your website menu to help visitors find what they need, faster.
• Mobile Matters: Discover why mobile-first design is critical, especially when your audience is made up of busy mums.
• The Power of Testimonials: How to use short, skimmable reviews near booking buttons to boost trust and action.
• Keeping Your Website Current: Simple updates like copyright dates and removing outdated policies can positively impact credibility and SEO.
• Gifting Online Courses: Ideas to make your gift vouchers and online baby massage course more compelling and conversion-friendly.

Resources mentioned in this episode:

• Episode 016: Boost Your Conversions - The Top 3 Website Mistakes and How to Fix Them
• Episode 073: Choosing the Right Website Platform: Why I Love FEA Create
• Serene Baby Website – Explore their baby massage, baby yoga, and in-person classes in Bedford

Looking to improve your own website’s conversion rate? Don’t forget to download the Free Beginner’s QuickStart Guide to SEO, and subscribe to The Website Success Show for more bite-sized website and SEO tips.

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