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Jules White Website Podcasts

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Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads? You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good. Each week, you’ll get: Bite-sized SEO strategi ...
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Welcome to the Dominate Your Niche Podcast, with me, Ruth Ferreira We chat to some of today's best small business leaders - individuals who are shaking up their industry and dominating their niche. The show tackles all things business growth, strategy, marketing and branding, and delves into the secrets of what it takes to dominate your niche.
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show series
 
In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential. Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting…
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In this episode of Dominate Your Niche, Ruth talks with George Appling — entrepreneur, CEO coach, and passionpreneur. He has built businesses from a medieval festival to an audio software company with 168 patents, all rooted in joy and purpose. He shares lessons from corporate leadership to entrepreneurship, why hiring self-starters (and removing t…
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In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients. After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights …
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In this episode of Dominate Your Niche, Ruth Ferreira talks with Robin Waite, founder of Fearless Business, bestselling author, and business coach. Robin has helped thousands of coaches, consultants, and freelancers confidently charge more, productise their services, and build freedom-focused businesses. Robin shares his journey from running and se…
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In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains…
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In this episode of Dominate Your Niche, Ruth Ferreira welcomes Jules White, Website & SEO Marketing Consultant and founder of the Website Success Hub. Jules helps local and online businesses generate more traffic and — most importantly — convert that traffic into paying clients by optimizing the content they already have. From beauty therapy to bec…
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In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity. Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tig…
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In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process. Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use i…
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In this dynamic episode, Ruth Ferreira chats with operations disruptor and Manual Magic founder Penny Hopkinson about transforming outdated SOPs into modern, engaging systems. They unpack how businesses—from startups to global brands—can use tech, video, and smart apps to build inclusive and effective knowledge-sharing tools. Penny also gives a sne…
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In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT. After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How…
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In this episode, Jules White answers a question from The Website Growth Club: “How can I get clients now while I’m working on my SEO? Should I be using Google Ads?” If you’ve ever felt stuck waiting for your SEO to kick in, or you’re tired of hearing you must be on social media to get clients, this episode is for you. Jules breaks down the real dif…
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In this inspiring episode, Ruth Ferreira welcomes Jane Bennett, founder of J.E. Bennett Law, a boutique law firm specialising in Court of Protection cases. Jane opens up about her journey from the high-pressure world of large city firms in London and Hong Kong to launching her own values-led practice in Kent. She shares how personal purpose and pro…
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In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks. Jules explains why many websites, even newly built ones, often lack SEO foundations like clear page targeting, proper structure, and …
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In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to m…
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In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger onli…
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In this insightful episode, Ruth Ferreira sits down with Malcolm Palmer, founder of A4G LLP, to unpack what it really takes to build a scalable and sellable business. Malcolm busts common myths around business growth and shares practical strategies to help founders create companies that can thrive without them. If you’re a business owner ready to s…
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In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommend…
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In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed. Jules and Kelly discuss what it takes for an awards web…
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In this candid solo episode, Ruth Ferreira shows up authentically—even while battling COVID—to deliver a powerful message on grace, self-compassion, and resilience. Whether you’re navigating illness, burnout, parenting challenges, or just feeling off-track, this episode is your reminder that it’s okay to pause. Ruth shares her personal experience o…
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In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors,…
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In this insightful and empowering conversation, Ruth Ferreira sits down with finance expert Gillian Palmer to unpack the real-world challenges business owners face when it comes to growth, cashflow, and accessing finance. Gillian shares how her business, Lending Made Simple, provides tailored financial solutions that support sustainable business gr…
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Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up ab…
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In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’. Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to s…
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In this high-energy and insight-rich episode, I sit down with Jens Heitland—CEO brand builder, global entrepreneur, endurance athlete, and former IKEA executive. From coaching CEOs across continents to completing Ironman triathlons, Jens brings a fresh, grounded perspective on leadership, personal branding, and the power of mindset. We explore how …
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In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses. With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refoc…
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In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website. If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized ad…
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In this powerful and emotionally resonant episode, we ask the bold question: Does imposter syndrome really matter? Join Ruth Ferreira and Nathan Simmonds as they dismantle the myths surrounding imposter syndrome and reveal the deeper, often hidden roots of our self-doubt. From childhood conditioning to societal expectations, this episode takes you …
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In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy w…
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In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference. Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for bet…
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In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think. Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice…
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In this inspiring episode, Ruth sits down with Deborah Richards, the powerhouse behind Madison’s Residential, to unpack her incredible journey from private banking to building one of Tunbridge Wells’ most trusted and talked-about estate agencies. Deborah shares how a voluntary redundancy and a passion for property—and people—led her to disrupt the …
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In this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress. With a lingering cold and a chaotic launch week behind her, Jules keeps things gentle and practical—ideal for anyone feeling under the weather or overwhelmed. These small website tweaks are d…
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In this inspiring solo episode, Ruth explores the myth of the "overnight success" and the truth behind what it really takes to achieve visibility, credibility, and lasting results in business. Drawing from personal experiences and stories like Thomas Edison’s 2,774 attempts to invent the lightbulb, you'll get a candid look behind the highlight reel…
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In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses. Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to …
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In this energising and truth-filled episode, we sit down with the unapologetically honest and wildly experienced Claire, a business leader who's seen it all over the past 25 years. From starting her business as a solo mum navigating divorce to building a thriving company, Claire shares the wisdom, grit, and golden nuggets she’s picked up along the …
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In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford. Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhan…
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In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops. Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical sh…
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In this episode, we dive into the life of an entrepreneur navigating the ups and downs of business ownership, balancing big opportunities with maintaining a strong brand presence. Our guest, Em, shares her journey of growing her unique business and managing everything from retail relationships to direct-to-consumer sales. She also opens up about th…
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In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure. Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically …
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In this episode of Dominate Your Niche, Ruth Ferreira dives into the powerful concept that "what you lean into expands." Whether it's business, life, or personal growth, the areas where we commit and push through challenges are the ones that flourish. Ruth shares her personal fitness journey, from being highly active in her youth to struggling with…
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In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference. Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make…
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In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth. This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper…
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In this episode, our guest Clare shares the realities of growing a business while raising a family. From embracing failure to managing work-life balance, she offers insights on setting boundaries, staying consistent, leveraging social media, and giving yourself grace as a working parent. What You'll Learn in This Episode: How to balance business gr…
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In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts. Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales. She explains ho…
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In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly. Togethe…
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In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose? She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing. From website building and email marketing to automa…
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In this episode, we sit down with Andy to explore powerful insights on leadership, emotional intelligence, and personal growth. Andy dives deep into his journey of overcoming personal struggles, developing emotional intelligence, and becoming a better leader. From practical tips on habit stacking to embracing a "f*ck it" mentality for letting go of…
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In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions. Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero …
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In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success. Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysi…
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In this solo episode, Ruth Ferreira steps out of her comfort zone once again to share powerful insights on business growth. As a business coach, she frequently works with early-stage entrepreneurs who are eager to find more clients and increase revenue. Ruth breaks down the key components of business growth into a simple formula that anyone can app…
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