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#THEBIGLIFT

Webtrends Optimize

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The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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Customers Who Click

Will Laurenson

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Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and w ...
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Learn all things digital marketing. We discuss: - SEO - Facebook Advertising - Social Media Strategy - Branding - Content Marketing - Conversion Rate Optimisation - Email Marketing & much more.
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Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads? You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good. Each week, you’ll get: Bite-sized SEO strategi ...
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Dewaldt GodsBoy Huysamen

Dewaldt Huysamen (GodsBoy)

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A father and expert in internet services like, online marketing, SEO, Google, AdWords, Social Media Optimisation, Conversion Rate Optimisation. And that is just my day job. I also have 10 years plus experience in counselling people caught up in drug abuse and advising plus ensuring they recover. Also people with emotional problems and so much more.
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Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
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The Twenty Minute VC (20VC) interviews the world's greatest venture capitalists with prior guests including Sequoia's Doug Leone and Benchmark's Bill Gurley. Once per week, 20VC Host, Harry Stebbings is also joined by one of the great founders of our time with prior founder episodes from Spotify's Daniel Ek, Linkedin's Reid Hoffman, and Snowflake's Frank Slootman. If you would like to see more of The Twenty Minute VC (20VC), head to www.20vc.com for more information on the podcast, show note ...
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The Define Marketing Podcast

The Define Marketing Podcast

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Join hosts Martin and Tabitha Mills on The Define Marketing Podcast, where we dive deep into the world of marketing and website development tailored specifically for the Australian business market. Whether you're a small business owner, an entrepreneur, or a marketing professional, our podcast delivers actionable insights, expert interviews, and practical tips to help you navigate the ever-evolving digital landscape. From mastering WordPress web design and e-commerce strategies to optimizing ...
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Are you a personal brand struggling to build and grow your website? The Make Your Mark Online Podcast tells you how to create an online presence you can be proud of. We’ll be going through all sorts of juicy topics like conversion rate optimisation (CRO), copywriting for the web, search engine optimisation (SEO) and content marketing. We’ll be breaking these topics down, making it easy-peasy for non-techies like you to understand and implement in your business straight away. Pretty cool, eh? ...
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iProspect UK

iProspect UK

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iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy. While iProspect’s passion is business performance, its reward is knowing it ...
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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Entrepreneurship, Business, Digital Marketing, eCommerce, Growth and Gamification by Drimify. The platform to easily create Gamification experiences, Marketing Games and Serious Games. Engage your audience. Reach your goals. Try the demos on Drimify.com
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Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net
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Ketty Slonimsky is Chief Growth Officer at Palta, the platform behind apps like Flo (the #1 female health app with 77M+ MAU), Simple, and Zing AI, where she leads a centralized growth function across the portfolio. She was previously first VP Product & Growth at HeliosX (£900M+ ARR, bootstrapped D2C healthtech), has advised companies like SonderMin…
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In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media. Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing alg…
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AGENDA: 03:58 Understanding Burn Multiples and Capital Efficiency in an AI World 11:54 What Metrics Founders Need to Focus on in a World of AI 19:31 The Role of Kingmakers in Venture Capital: Harvey, Abridge, Profound 33:42 Klarna, Figma, Stubhub, all Down: Are Public Markets Turning? 36:35 OpenAI Needs the Same Energy as Japan… WTF! 41:09 How Can …
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If you're in ecommerce download your free podcast bonuses. - Follow Emma on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Mous - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3.…
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This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owned assets more. By this, he means instead of focusing heavily on PPC, businesses should get more value out …
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Jonathan Ross is the Founder & CEO of Groq, the AI chip company redefining inference at scale. Under his leadership, Groq has raised over $3B from top investors. The company has reached a valuation of nearly $7B, positioning itself as one of NVIDIA’s most formidable challengers. Previously at Google, Jonathan led the team that built the first Tenso…
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James Gibson is Head of Revolut Business. Under his leadership, Revolut Business now processes over $33 billion in monthly transaction volume and generates more than $1BN in annualised revenue. AGENDA: 04:10 Is Consulting the Worst Background for Aspiring PMs 07:09 How Revolut Hires for it’s Product Team 17:21 How Revolut Sets Goals: What Works, Wh…
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In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings. Key takeaw…
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AGENDA: 00:00 Why I am 100% Equities and 0% Cash 04:35 Nvidia's Massive $100BN Investment in OpenAI 08:39 Is Anthropic Negatively Positioned by OpenAI Gaining NVIDIA Investment 27:30 Is Triple, Triple, Double, Double Dead 44:00 Navan Files to Go Public at $8BN 49:31 Lockup Periods and Liquidity 50:35 Impact of H-1B Visa Changes on Startups 01:02:42…
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If you're in ecommerce download your free podcast bonuses. - Follow Jimmy on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Represent Co - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufac…
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Hemant Taneja is the CEO and leader of General Catalyst, the firm he has scaled over the last decade into one of the largest with over $40BN in AUM. He has been one of the most influential investors of the past two decades, leading early bets in Stripe, Snap, Gusto, Samsara, Grammarly, and Canva. He also played a pivotal role in Livongo’s $18.5B me…
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Jesse Zhang is the Co-Founder and CEO @ Decagon, the conversational AI platform for customer experience. As one of the fastest growing companies in the valley, they have raised over $230M at a last round price of $1.5BN. Prior to Decagon, Jesse founded Lowkey (acquired by Niantic), studied CS at Harvard, and worked at places like Google, HRT, Citad…
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In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential. Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting…
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AGENDA: 00:00 Opendoor's Potential and Market Valuation 03:32 Why Did Kaz Leave $300M on the Table to Join Opendoor 04:44 Why Does Kaz Believe OPEN Can Be a Good Business When the Market Doesn’t 06:34 How does Kaz Feel About OPEN Becoming a Meme Stock? 17:25 Kaz’s $0 Salary but $1BN Stock Based Compensation 23:41 Oracle and OpenAI Partnership: WTF …
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Brendan Foody is the Co-Founder and CEO @ Mercor, the fastest growing company in history. The company solves talent allocation in the AI economy and they have scaled from $1M to $500M in revenue in just 17 months. With a rumoured new funding round pricing the company at a whopping $10BN, the company has the likes of Benchmark, Felicis, Emergence, a…
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In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients. After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights …
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Amit Bendov is Co-Founder & CEO of Gong, the leading AI-sales platform. The company has raised over $600 million from some of the best in the world including Sequoia, Thrive, Salesforce and more. Gong has surpassed $300M in ARR, serves thousands of customers (including multiple Fortune 10s), and is valued at over $7BN. AGENDA: 00:00 – Why CRM Was A…
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AGENDA: [00:05] Musk’s $1 Trillion Pay Package: The Breakdown? [00:15] Scale, Windsurf: Are Founders Just Mercenaries Chasing Cash Today? [00:21] Ramp at $1B ARR, Brex at $700M — Is AI Causing All Boats To Rise? [00:26] Sierra at $100M ARR Worth $10B — Bubble or Brilliant Bet? [00:30] Kleiner Perkins Invests $100M into Anthropic at $183BN… WTF? [00…
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If you're in ecommerce download your free podcast bonuses. - Follow Izzy Rosenzweig on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Portless - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning M…
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If you're in ecommerce download your free podcast bonuses. - Follow Bruno on LinkedIn - Follow Will Laurenson on LinkedIn - Check out SelectBlinds - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufac…
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Mati Staniszewski is the Co-Founder and CEO of ElevenLabs, the world’s leading AI voice platform. Since launching in 2022, ElevenLabs has raised over $350M, most recently at a $3.3BN valuation, making it one of Europe’s fastest AI unicorns. The company counts Andreessen Horowitz, Nat Friedman, Daniel Gross, and Sequoia Capital among its backers. To…
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Alex Schultz is the Chief Marketing Officer and VP of Analytics at Meta, where he has spent nearly two decades shaping the company’s growth and marketing strategy. He has been instrumental in scaling Facebook, Instagram, and WhatsApp to billions of users worldwide. Alex is is also the author of Click Here: The New Rules of Marketing, the definitive…
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In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains…
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Agenda: 04:00 – Anthropic Raises $13BN: The Analysis? 19:00 – Is Zuck’s $14BN Scale bet the biggest blunder in AI? 27:00 – Lovable Raising at $4BN and Vercel at $9BN: Justified or Madness? 36:00 – Quarterly Results for Snowflake, Mongo, Okta, Zoom Skyrocket: Is B2B SaaS back from the dead? 48:00 – Is Jensen Huang right there will be $4TRN in AI gai…
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If you're in ecommerce download your free podcast bonuses. - Follow Ranu Coleman on LinkedIn - Follow Will Laurenson on LinkedIn - Check out PatPat - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufa…
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If you're in ecommerce download your free podcast bonuses. - Follow Hamish McKay on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Order Editing - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning…
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Nick Frosst is a Canadian AI researcher and entrepreneur, best known as co-founder of Cohere, the enterprise-focused LLM. Cohere has raised over $900 million, most recently a $500 million round, bringing its valuation to $6.8 billion. Under his leadership, Cohere hit $100M in ARR. Prior to founding Cohere, Nick was a researcher at Google Brain and …
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On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to reduce costs. 'Everything will become something that we cannot understand today', says Johann. He argues that…
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Jason James is the Co-Founder of Tezi and one of the leading product minds in the valley. Prior to Tezi, Jason was the VP Product at Instacart and before that was Head of Product and Design at Thumbtack. AGENDA: 00:00 Product lessons scaling Instacart to $40B – what really moves the needle 02:15 Why “quick optimizations” won’t build billion-dollar …
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AGENDA: ​​00:00 – Marc Benioff vs Snowflake, Databricks & Palantir: Who Wins the Data Cloud War? 05:10 – Does Benioff Feel The Need to Buy AI Talent Like Zuck Is? 09:00 – What Salesforce has Learned From Palantir on Forward Deployed Engineers? 18:00 – Will SaaS apps disappear in an AI world? Why Satya is Chatting S*** 23:40 – Are SDRs really screwe…
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If you're in ecommerce download your free podcast bonuses. - Follow Laura on LinkedIn - Follow Will Laurenson on LinkedIn - Check out &Allies - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturin…
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If you're in ecommerce download your free podcast bonuses. - Follow Connor Whelan on LinkedIn - Follow Will Laurenson on LinkedIn - Check out One Good Thing - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owni…
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Byron Deeter is a Partner at Bessemer Venture Partners, and one of the most renowned SaaS investors. Byron has led 19 unicorn investments, including IPO successes like ServiceTitan, Procore, Twilio, Box, Gainsight, Intercom, DocuSign, SendGrid. His portfolio includes eight companies that have gone public. Insane. Agenda: 00:00 – Why are the stakes …
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Agenda: 00:00 – Databricks hits $100B: Bubble or just the beginning? 03:15 – Is Databricks actually undervalued at 25x revenue? 07:40 – Are we on the verge of the biggest IPO wave ever? 11:30 – Can Andreessen’s Databricks bet return $30B+? 18:10 – Who really gets rich when mega-unicorns IPO? 19:30 – Is the return of Chamath’s SPACs the ultimate bub…
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If you're in ecommerce download your free podcast bonuses. - Follow Jack McNamara on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Tru - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufact…
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If you're in ecommerce download your free podcast bonuses. - Follow Joe Fletcher on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Omnicommerce - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning …
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Anton Osika is the Co-Founder and CEO @ Lovable, the fastest growing company on the planet. In just 7 months, they have scaled from $0 to $120M in ARR. They have raised over $200M in funding from some of the best including Accel, Creandum and 20VC. Their latest round priced the company at a whopping $2BN. Agenda for Today: 00:00 – Is AI an Arms Rac…
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In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity. Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tig…
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Max Junestrand is the Co-Founder and CEO @ Legora, the collaborative AI powering the next generation of lawyers. Now this is an insane story for many reasons; first, Max turned down a multi-million dollar career in gaming to build Legora. Second, he has raised from the best of the best including Benchmark and IVP. Third, he has scaled the firm with…
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AGENDA: 00:04 – Was GPT-5 the Biggest AI Letdown Yet? 00:17 – Is OpenAI’s Real Target Anthropic’s $6B Revenue? 00:22 – Why Anthropic Might Secretly Be Worried 00:28 – The Hidden Business Strategy Behind OpenAI’s “Underwhelming” Launch 00:32 – Should Perplexity Really Try to Buy Chrome for $34.5B? 00:35 – The $3B N8N Deal: Genius Bet or Bubble FOMO?…
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If you're in ecommerce download your free podcast bonuses. - Follow Giulio Beltramo on LinkedIn - Follow Will Laurenson on LinkedIn - Check out One Retail Group - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of …
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If you're in ecommerce download your free podcast bonuses. - Follow Bhavik Patel on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Huel - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufact…
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Martin Mignot is a Partner at Index Ventures, the best-performing fund in the world right now. In the last three months, they have sold Wiz for $ 32 billion, sold Scale for $14.9 billion, and IPO'd Figma as the largest investor. In addition to this, they are the largest or second-largest shareholders in Roblox, Revolut, Adyen and Datadog. Agenda fo…
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In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process. Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use i…
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Peter Rahal is the Co‑Founder & CEO of David Protein, the highest protein‑to‑calorie ratio for any protein bar on the market. Peter has raised over $85M from Greenoaks, Dr. Peter Attia and Dr. Andrew Huberman with the latest round valuing the company at $725 million. The company is poised for over $100 million in first‑year revenue. Formerly, Peter…
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Agenda: 00:00 – The Worst IPO Mis-Pricing Ever: What Really Happened at Figma 02:30 – Fidelity vs Founders: How Important is Fidelity When Going Public 07:00 – Why Founders Secretly Want a Pop, Even If It Makes Them Look Stupid 10:15 – The Truth Behind the $3B Figma "Left on the Table" 14:00 – Direct Listings vs IPOs: Should Figma Have Gone Direct …
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If you're in ecommerce download your free podcast bonuses. - Follow William Gasner on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Stack Influence - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Ow…
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This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KP…
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If you're in ecommerce download your free podcast bonuses. - Follow Hemadri Negi on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Myprotein - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Man…
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Ron Gabrisko is the Chief Revenue Officer at Databricks, where he joined in 2016. Under his leadership, Databricks has scaled from $0 to $3.7BN annualized revenue. He has grown the sales team from 0 to over 1,000 globally, leading expansion into enterprise, government, and international markets. Ron previously held senior sales roles at Cloudera an…
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