Do you want actionable advice from the best and brightest eCommerce & D2C professionals? Customers Who Click presents D2C eCommerce specific advice to keep your customers clicking. In each episode, you’ll learn from experts sharing tools, success stories and insights on how to grow your eCommerce business. Will Laurenson interviews marketing leaders, from companies such as Fiverr, Virgin Pure, and Jellyfish Group, to help you understand the complete customer journey, their expectations and w ...
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Conversion Rate Optimisation Podcasts
The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.
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Learn all things digital marketing. We discuss: - SEO - Facebook Advertising - Social Media Strategy - Branding - Content Marketing - Conversion Rate Optimisation - Email Marketing & much more.
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4
Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses
Jules White: Website & SEO Marketing Consultant
Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads? You need simple, effective SEO. This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good. Each week, you’ll get: Bite-sized SEO strategi ...
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A father and expert in internet services like, online marketing, SEO, Google, AdWords, Social Media Optimisation, Conversion Rate Optimisation. And that is just my day job. I also have 10 years plus experience in counselling people caught up in drug abuse and advising plus ensuring they recover. Also people with emotional problems and so much more.
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Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
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iProspect is the UK’s leading performance marketing agency, with more than 20 years’ experience of transforming brands and driving high growth for clients in the digital economy. It is a critical marketing partner for some of the world’s most successful brands, creating and delivering transformative business outcomes to ensure clients win and stay ahead of the competition in today’s rapidly evolving digital economy. While iProspect’s passion is business performance, its reward is knowing it ...
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Funny that we have to say this, but in almost 8 years, going to multiple PPC conferences, workshops and marketing summits, there is almost no talk about the art of advertising. There is discussion about settings, algorithms and optimisation – but virtually nothing about copywriting, persuasion and human psychology.
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Join Rye Smith and his guests where they talk all things in the digital marketing world. A global focus with an Australian flavour, deep dive into all things SEO, Facebook Advertising and tales from the digital marketing trenches.
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Entrepreneurship, Business, Digital Marketing, eCommerce, Growth and Gamification by Drimify. The platform to easily create Gamification experiences, Marketing Games and Serious Games. Engage your audience. Reach your goals. Try the demos on Drimify.com
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Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net
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1
114: Worried You’re on the Wrong Website Platform for Your Beauty, Health or Wellness Business? Here’s How to Know
24:56
24:56
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24:56In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business? Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the pr…
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If you're in ecommerce download your free podcast bonuses. - Follow Dan Sinnott on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Bunches - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufa…
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1
113: How to Tell When It’s Time to Rebuild Your Website (and When It Isn’t)
24:14
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24:14In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue. Jules shares the three…
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1
How Crane Wellness Tripled Revenue in 3 Months
53:48
53:48
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53:48If you're in ecommerce download your free podcast bonuses. - Follow Christiana Valenzuela on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Crane Wellness - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages…
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1
112: Three Simple Website Tweaks That Help You Get More Bookings
13:09
13:09
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13:09In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media. Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the b…
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1
Turning Lapsed Customers into Loyal Ones with AI-Powered Mail
46:49
46:49
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46:49If you're in ecommerce download your free podcast bonuses. - Follow Neal Goyal on LinkedIn - Follow Will Laurenson on LinkedIn - Check out PostPilot - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manuf…
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1
111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)
26:45
26:45
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26:45In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up mo…
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1
From Nine Figures to Replo: The Fundamentals of Real E-commerce Growth
45:21
45:21
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45:21If you're in ecommerce download your free podcast bonuses. - Follow Sanjay Jenkins on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Replo - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manuf…
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1
110: Simple Ways to Help Your Website Convert More Visitors into Clients
24:08
24:08
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24:08In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue. Jules explains how simple chang…
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1
109: Back to Basics: How to Get Your Website Showing Up on Google
24:53
24:53
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24:53In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google. Key Takeaways: Why Google still matters: Despite the rise of AI search, Google still handles over 90% of search traffic. Start with clarity: Decide what you want to show up for a…
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1
Marketing to Fanatics: Building Brands That Matter
40:52
40:52
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40:52If you're in ecommerce download your free podcast bonuses. - Follow Chris Kneeland on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Spikeball - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning M…
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1
Series 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn?
35:37
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35:37This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to sta…
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1
108: Why Your Website Feels So Overwhelming - and How to Make It Easier
29:45
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29:45In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault. Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often…
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If you're in ecommerce download your free podcast bonuses. - Follow John Roman on LinkedIn - Follow Will Laurenson on LinkedIn - Check out BattlBox - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufa…
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1
The ‘Profit per Visit’ Mindset Every Brand Needs
35:33
35:33
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35:33If you're in ecommerce download your free podcast bonuses. - Follow Alex McEachern on LinkedIn - Follow Will Laurenson on LinkedIn - Check out IntelliGems - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning…
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1
107: Why Your Wellness Website Isn’t Turning Visitors into Clients (and Simple Fixes That Work) LIVE WEBSITE STRATEGY
38:35
38:35
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38:35In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates, showing where small, practical changes can make a big difference to conversions. If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it. You’ll learn…
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1
How Sunday Riley Balances Trends and Brand Identity in Skincare
34:10
34:10
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34:10If you're in ecommerce download your free podcast bonuses. - Follow Allegra Contatore on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Sunday Riley - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Ow…
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1
The 3rd Purchase Rule: Unlocking Customer Loyalty in Food E-commerce
36:09
36:09
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36:09If you're in ecommerce download your free podcast bonuses. - Follow Isaac Lewin on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Country Life Natural Foods - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantag…
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1
106: When the Algorithm Doesn’t Hear You: Why Women’s Content Struggles to Be Seen
20:24
20:24
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20:24In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online. She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by soc…
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1
From Meta Mayhem to Retail Aisles: The Blossom Essentials Story
36:12
36:12
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36:12If you're in ecommerce download your free podcast bonuses. - Follow Sarah Vilenskiy on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Blossom Essentials - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages o…
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1
Wine, Beer, and Red Tape: Scaling in the Low-Calorie Alcohol Space
34:52
34:52
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34:52If you're in ecommerce download your free podcast bonuses. - Follow Laura Cunniffe on LinkedIn - Follow Will Laurenson on LinkedIn - Check out DrinkWell UK - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Ownin…
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1
105: Why Your Brain (and Business) Deserves a Break from Harmful Social Media
11:27
11:27
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11:27In this thought-provoking episode, Jules White lifts the curtain on the hidden side of social media - revealing how these platforms are designed to keep you hooked, distracted, and doubting yourself. This isn’t about fear-mongering or quick fixes. It’s an honest look at how social media affects not just your focus and wellbeing, but the way you run…
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1
Why Overclockers UK Puts Haribo in Every Box”
38:56
38:56
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38:56If you're in ecommerce download your free podcast bonuses. - Follow Gareth Johnson on LinkedIn - Follow Will Laurenson on LinkedIn - Check out OverClockers - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Ownin…
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1
The Real Reason Your Performance Max Campaigns Aren’t Scaling
36:53
36:53
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36:53By Will Laurenson
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104: You’ve Been Sold a Lie - Smarter Ways to Be Visible Without Social Media
15:17
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15:17In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media. Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing alg…
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1
Why Pre-Orders Are a Core Strategy at Mous
35:31
35:31
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35:31If you're in ecommerce download your free podcast bonuses. - Follow Emma on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Mous - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing 3.…
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1
Series 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics?
27:59
27:59
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27:59This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owned assets more. By this, he means instead of focusing heavily on PPC, businesses should get more value out …
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1
103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content
20:52
20:52
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20:52In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings. Key takeaw…
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1
The Community That Built Itself Around Represent
33:20
33:20
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33:20If you're in ecommerce download your free podcast bonuses. - Follow Jimmy on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Represent Co - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufac…
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1
102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
21:47
21:47
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21:47In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential. Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting…
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1
101: Is Your Website Saying What Clients Really Need to Hear?
10:06
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10:06In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients. After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights …
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1
How E-Commerce Brands Can Boost Cash Flow in 2 Days
32:24
32:24
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32:24If you're in ecommerce download your free podcast bonuses. - Follow Izzy Rosenzweig on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Portless - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning M…
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1
Brand First, Sale Second: Why Bruno Campos Bets on Long-Term Value
39:16
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39:16If you're in ecommerce download your free podcast bonuses. - Follow Bruno on LinkedIn - Follow Will Laurenson on LinkedIn - Check out SelectBlinds - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufac…
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1
100: What 100 Podcast Episodes Have Taught Me About Confidence, Consistency, and Marketing That Lasts
19:26
19:26
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19:26In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains…
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1
Why Gen Z Parents Are Changing Kidswear Marketing
31:36
31:36
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31:36If you're in ecommerce download your free podcast bonuses. - Follow Ranu Coleman on LinkedIn - Follow Will Laurenson on LinkedIn - Check out PatPat - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufa…
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1
AI Shopping and the Future of Customer Experience
39:23
39:23
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39:23If you're in ecommerce download your free podcast bonuses. - Follow Hamish McKay on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Order Editing - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning…
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1
Series 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**!
33:44
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33:44On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to reduce costs. 'Everything will become something that we cannot understand today', says Johann. He argues that…
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1
From Click to Cart: Getting the Journey Right
49:51
49:51
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49:51If you're in ecommerce download your free podcast bonuses. - Follow Laura on LinkedIn - Follow Will Laurenson on LinkedIn - Check out &Allies - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturin…
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1
Building a Subscription Model That Actually Works
33:10
33:10
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33:10If you're in ecommerce download your free podcast bonuses. - Follow Connor Whelan on LinkedIn - Follow Will Laurenson on LinkedIn - Check out One Good Thing - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owni…
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1
The Hard Truth About Growing a Beverage Brand
39:31
39:31
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39:31If you're in ecommerce download your free podcast bonuses. - Follow Jack McNamara on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Tru - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufact…
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1
The Silent Killer of eCommerce Profitability
38:29
38:29
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38:29If you're in ecommerce download your free podcast bonuses. - Follow Joe Fletcher on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Omnicommerce - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning …
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1
099: How to Improve Your Website’s SEO and Accessibility with Simple Tweaks LIVE SEO STRATEGY
27:02
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27:02In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity. Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tig…
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1
Why One Creative Format Can’t Win Anymore
39:59
39:59
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39:59If you're in ecommerce download your free podcast bonuses. - Follow Giulio Beltramo on LinkedIn - Follow Will Laurenson on LinkedIn - Check out One Retail Group - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of …
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1
Why Huel Values Brand Equity Over Discounts
43:41
43:41
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43:41If you're in ecommerce download your free podcast bonuses. - Follow Bhavik Patel on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Huel - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufact…
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098: Can ChatGPT-5 Really Help You Build a Better Website?
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20:28In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process. Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use i…
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1
How Social Shopping Is Changing E-Commerce
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40:03If you're in ecommerce download your free podcast bonuses. - Follow William Gasner on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Stack Influence - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Ow…
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Series 6 Episode 8 - How and why SEO and Experimentation should work hand in hand
30:54
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30:54This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KP…
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How Myprotein Uses Creative to Power Paid Media
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38:54
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38:54If you're in ecommerce download your free podcast bonuses. - Follow Hemadri Negi on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Myprotein - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Man…
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097: Are Your Website Images Hurting Your SEO? What to Fix First
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26:06In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT. After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How…
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1
Why CRM is More Important Than Paid Ads at HERA
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47:06
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47:06If you're in ecommerce download your free podcast bonuses. - Follow Holly Beadle on LinkedIn - Follow Will Laurenson on LinkedIn - Check out Hera - Check out Customers Who Click Check out our 5 most downloaded episodes: 1. Balancing Acquisition and Retention in Ecommerce 2. Quick Product Validation and Flexibility: The Advantages of Owning Manufact…
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