In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses.

Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to people who never directly visit your website. She shares why building visibility in both Google and Bing is now essential, and offers practical steps you can take to maximise your chances of being recommended in AI-driven searches.

Key Takeaways:

• Google’s Still Queen (For Now): Despite the buzz about AI, over 90% of global searches still happen on Google—about 4.9 billion users. AI search is growing, but Google remains the go-to for trusted answers and major decisions.
• The AI Shift: Tools like ChatGPT, Gemini, and Perplexity are changing the way people search, pulling recommendations from Bing, their own training data, and the wider web.
• Get Recommended by AI:
  • Ensure your website is indexed and optimised in both Google and Bing (using Bing Webmaster Tools).
  • Focus on quality, human-written content that offers unique insights, clear answers, and real expertise.
  • Widen your digital footprint with mentions on industry blogs, podcasts, forums, news sites, and guest articles.
  • Positive sentiment and third-party mentions matter more than ever.
• Don’t Ditch Classic SEO: Being number one in Google won’t guarantee an AI recommendation, and SEO is far from dead. Classic SEO remains the foundation for all search—AI and traditional alike.
• Action Steps:
  • Check your Bing indexing and fix errors.
  • Add unique stats, stories, and direct answers to your website content.
  • Get featured in more places online and make your expertise clear everywhere you’re mentioned.
  • Test how ChatGPT or Perplexity recommends your business in your field.

If you’d like help with your AI visibility, want to share what ChatGPT says about your business, or have any questions about getting recommended online, text the show or email Jules. She’d love to hear your biggest challenge with showing up in AI or Google search.

Don’t forget: Try searching for your business or offer in ChatGPT and see what comes up—use it as a clue for your next improvement!

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