In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford.

Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhancing call-to-actions and utilising social proof more effectively, this episode is packed with practical, bite-sized website tweaks that can make a big difference.

Key Takeaways:

• Homepage Hero Section Tweaks: Why simplifying your headline, making buttons bigger, and focusing on a single call-to-action can significantly improve conversions.
• Navigation Clarity: Learn how to reduce clutter in your website menu to help visitors find what they need, faster.
• Mobile Matters: Discover why mobile-first design is critical, especially when your audience is made up of busy mums.
• The Power of Testimonials: How to use short, skimmable reviews near booking buttons to boost trust and action.
• Keeping Your Website Current: Simple updates like copyright dates and removing outdated policies can positively impact credibility and SEO.
• Gifting Online Courses: Ideas to make your gift vouchers and online baby massage course more compelling and conversion-friendly.

Resources mentioned in this episode:

• Episode 016: Boost Your Conversions - The Top 3 Website Mistakes and How to Fix Them
• Episode 073: Choosing the Right Website Platform: Why I Love FEA Create
• Serene Baby Website – Explore their baby massage, baby yoga, and in-person classes in Bedford

Looking to improve your own website’s conversion rate? Don’t forget to download the Free Beginner’s QuickStart Guide to SEO, and subscribe to The Website Success Show for more bite-sized website and SEO tips.

Send us a text

Support the show

Ever feel like your business should be easier to find on Google?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist