Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Andi Alleman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Alleman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Year Zero: The Quiet Work Behind Building an Indie Brand the World Hasn't Met Yet

16:15
 
Share
 

Manage episode 520124636 series 3002215
Content provided by Andi Alleman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Alleman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Andi takes you behind the scenes of Casa Noon's pre-launch season — from hand-packing 65 boxes at her kitchen table to navigating early PR, pre-orders, and the slow, unseen work of building an indie beauty brand from scratch.

She breaks down what most people miss about "year zero," why visibility often comes after years of grind, and how creators and founders can reconnect to the story beneath their work when the noise gets loud.

You'll hear: • What it really looks like to prep for launch without celebrity backing or big budgets • Why indie brands deserve more energy than algorithm-optimized favorites • How to support creators and artists during gifting season • The emotional reality of being in the "almost there" stage • Why your founder lore — your mythology — is still the clearest path to resonance • A reminder that your work isn't stuck; your voice is just waiting to be felt again

Perfect for indie founders, artists, and anyone quietly building something they believe in.

🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon

  continue reading

209 episodes

Artwork
iconShare
 
Manage episode 520124636 series 3002215
Content provided by Andi Alleman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Alleman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Andi takes you behind the scenes of Casa Noon's pre-launch season — from hand-packing 65 boxes at her kitchen table to navigating early PR, pre-orders, and the slow, unseen work of building an indie beauty brand from scratch.

She breaks down what most people miss about "year zero," why visibility often comes after years of grind, and how creators and founders can reconnect to the story beneath their work when the noise gets loud.

You'll hear: • What it really looks like to prep for launch without celebrity backing or big budgets • Why indie brands deserve more energy than algorithm-optimized favorites • How to support creators and artists during gifting season • The emotional reality of being in the "almost there" stage • Why your founder lore — your mythology — is still the clearest path to resonance • A reminder that your work isn't stuck; your voice is just waiting to be felt again

Perfect for indie founders, artists, and anyone quietly building something they believe in.

🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon

  continue reading

209 episodes

Tutti gli episodi

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play