Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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Content provided by Andi Alleman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Alleman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Founder Lore: The Story Only You Can Tell — And the Three Steps to Building Your Mythology
Manage episode 519416554 series 3002215
Content provided by Andi Alleman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Alleman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
https://the-unschool.beehiiv.com/From founder lore and brand mythology to the rise of magnetism-as-metric, Andi breaks down how story, presence, and point of view shape modern founder brands.
She walks through how to build your own lore — the emotional logic behind your work — and why "anti-feed" content and second accounts are quietly becoming the most compelling spaces on the internet.
But first, Andi shares what's happening inside the studio:
✨ The Cult Brand Blueprint Accelerator is now in Week 4 — and founder lore is one of the most transformative lessons of the cohort.
✨ A new Unschool Newsletter issue just dropped, with fresh takes on magnetism, content aura, and the return of the second account.
✨ The next Blueprint Accelerator cohort opens in January — the waitlist is now live.
In this solo, Andi dives into:
What founder lore actually is: the story only you can tell, the one that creates identity and belonging around your brand.
Why your lore is the emotional logic behind your work — the meaning, values, and worldview your audience connects to.
The three-part structure of lore.
Real-world examples: founder lore for a hairdresser, a healer, and Andi's own evolution from corporate beauty marketing into the Oui, We Studio model.
How creator mantras, voice frameworks, and community rituals all stem from your lore.
Magnetism as a metric — why "being fully on" is out and presence-forward, slightly undone, slower, softer content is performing better than overly cinematic clips.
The resurgence of second accounts and the "anti-feed".
✨ Takeaways Your lore creates belonging. Stories encode meaning — facts don't. Presence > performance in content right now. The anti-feed is back — creativity wants room to breathe.
🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon
207 episodes
Share
Manage episode 519416554 series 3002215
Content provided by Andi Alleman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Andi Alleman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
https://the-unschool.beehiiv.com/From founder lore and brand mythology to the rise of magnetism-as-metric, Andi breaks down how story, presence, and point of view shape modern founder brands.
She walks through how to build your own lore — the emotional logic behind your work — and why "anti-feed" content and second accounts are quietly becoming the most compelling spaces on the internet.
But first, Andi shares what's happening inside the studio:
✨ The Cult Brand Blueprint Accelerator is now in Week 4 — and founder lore is one of the most transformative lessons of the cohort.
✨ A new Unschool Newsletter issue just dropped, with fresh takes on magnetism, content aura, and the return of the second account.
✨ The next Blueprint Accelerator cohort opens in January — the waitlist is now live.
In this solo, Andi dives into:
What founder lore actually is: the story only you can tell, the one that creates identity and belonging around your brand.
Why your lore is the emotional logic behind your work — the meaning, values, and worldview your audience connects to.
The three-part structure of lore.
Real-world examples: founder lore for a hairdresser, a healer, and Andi's own evolution from corporate beauty marketing into the Oui, We Studio model.
How creator mantras, voice frameworks, and community rituals all stem from your lore.
Magnetism as a metric — why "being fully on" is out and presence-forward, slightly undone, slower, softer content is performing better than overly cinematic clips.
The resurgence of second accounts and the "anti-feed".
✨ Takeaways Your lore creates belonging. Stories encode meaning — facts don't. Presence > performance in content right now. The anti-feed is back — creativity wants room to breathe.
🔗 Links & Mentions Subscribe: The Unschool Newsletter Join: Out of Office Club Waitlist: Cult Brand Accelerator (Jan 2026) Follow: Oui, We Studio + Casa Noon
207 episodes
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Similar to The Unschool by Andi Alleman
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
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…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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…
continue reading
"The Big Picture" is a dynamic podcast challenging the notion that Filipinos lack business acumen. Tailored for aspiring entrepreneurs, seasoned business owners, and everyone in between, our show brings you the journeys, strategies, and insights of diverse Filipino entrepreneurs. Join us as we explore the realms of possibility, urging every Pinoy to SEE, THINK, and ACT big. Dive into weekly episodes on entrepreneurship, mindset, and growth across Spotify, Apple, and YouTube. Subscribe and be ...
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1
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Find distressed properties for pennies on the dollar and turn them for huge profits!
2k1k
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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continue reading
Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features candid conversations with entrepreneurs and industry leaders—uncovering the stories, surprises, and creative strategies behind successful businesses. Whether you’re looking for inspiration, actionable tips, or insights to help your own business grow, tune in for fresh perspectives and expert advice, now also available on YouTube.
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continue reading
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