In this episode, Todd welcomes Joey “Boy” Rodriguez, longtime radio host and current morning personality on 101.5 in Phoenix. Born in Philadelphia and raised in California, Joey manifested his dream of being on the radio at just 15 years old, landing his first job in the Los Angeles market at Power 106. Over nearly three decades, he’s built one of the most successful radio shows in the country—has been previously syndicated in both Los Angeles and Chicago.

Joey and Todd talk about persistence, the importance of “faithing it until you make it,” and the reality of paying your dues in any field. Joey also shares lessons from fatherhood, teaching his kids to turn passion into a paycheck, and the leadership insights he’s learned from building successful radio teams. Along the way, he opens up about interviews with icons like Biggie and Pitbull, the influence of his musical family, and why living with a sense of wonder keeps him moving forward.