Chapter 4: Relationships Are Lifeguards
Manage episode 503211242 series 3686676
When the tide shifts, it’s not a press release that saves you — it’s your people. This chapter shows you how to map and strengthen the stakeholder relationships that protect and amplify your brand.
🧰 Workbook tie-in: “Relationship Map”
🧩 Real-world insight: Starbucks, Southwest Airlines
19 episodes