Best Arma Communications Inc Podcasts (2025)

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Netflix — Refilling the Pool, Drop by Drop...and A Last Word 8:27

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29d ago8:27

8:27

In 2011, Netflix nearly lost it all. But through humility, discipline, and message clarity, they refilled their pool and returned stronger than ever. Trust isn’t a luxury. It’s your edge. In this final message, Tiffany offers a reminder of what matters, a recap of what you’ve learned, and a path forward. 📥 Download the free starter kit at thepoolth…

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Your Pool Is Your Power - Stay Ready 4:00

29d ago4:00

4:00

Stay aligned and stay ready — every 90 days. Use this guided check-in to reflect on your visibility, relationships, and key metrics. 🧰 Workbook tie-in: “Quarterly Pool Check-In” 📌 Visibility is a rhythm, not a campaign.By Tiffany Muehlbauer

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Boeing — When the Scoreboard Lies 6:15

28d ago6:15

6:15

On paper, Boeing was winning. But the 737 Max crisis revealed how misleading the wrong metrics can be — and how silence can erode decades of trust.By Tiffany Muehlbauer

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Chapter 7: Metrics That Actually Matter 9:58

29d ago9:58

9:58

Vanity metrics won’t keep your pool full. Learn how to track what truly matters — like trust, stakeholder response, and strategic momentum. 🧰 Workbook tie-in: “Brand Health Tracker” 📊 Shift from “Are we being seen?” to “Are we being trusted?”By Tiffany Muehlbauer

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Peloton — When Visibility Isn’t Enough 6:41

28d ago6:41

6:41

Peloton had momentum — but not the routine to match. This is the story of a brand that forgot to maintain its pool… and paid for it.By Tiffany Muehlbauer

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Chapter 6: The Routine — How to Stay Ready 11:53

29d ago11:53

11:53

One great press hit won’t build trust. This chapter gives you the tools to build a repeatable visibility rhythm without burnout. 🧰 Workbook tie-in: “Pool Maintenance Calendar” + “Water vs. Movement” 💡 Movement without water is noise. Water without movement goes unseen.By Tiffany Muehlbauer

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Johnson & Johnson — When Pressure Finds You Ready 5:43

29d ago5:43

5:43

During the COVID-19 vaccine rollout, J&J demonstrated what proactive visibility and routine crisis readiness really looks like — and why it matters at scale.By Tiffany Muehlbauer

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Chapter 5: Crisis Is Too Late to Learn to Swim 6:48

29d ago6:48

6:48

Confidence in a crisis doesn’t come from charisma — it comes from preparation. This chapter explores what good crisis communication really looks like, and why most companies get it wrong. 🧰 Workbook tie-in: “Crisis Simulation & Prep” 🔥 Case studies: BP, local businesses, and the human cost of waiting too long…

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Southwest Airlines — Loyalty in Rough Skies 7:01

29d ago7:01

7:01

In 2022, Southwest faced a brutal meltdown. But decades of brand goodwill helped them survive what could’ve sunk another airline. This is relationship equity in action.By Tiffany Muehlbauer

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Chapter 4: Relationships Are Lifeguards 7:03

29d ago7:03

7:03

When the tide shifts, it’s not a press release that saves you — it’s your people. This chapter shows you how to map and strengthen the stakeholder relationships that protect and amplify your brand. 🧰 Workbook tie-in: “Relationship Map” 🧩 Real-world insight: Starbucks, Southwest AirlinesBy Tiffany Muehlbauer

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Patagonia — Clarity That Compounds 5:17

28d ago5:17

5:17

Patagonia doesn’t chase visibility — it builds it through values and conviction. Here’s how their message became a movement.By Tiffany Muehlbauer

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Chapter 3: Build Your Authority from the Inside Out 9:47

29d ago9:47

9:47

Message Pillars & Authority Statements Great communication doesn’t sound impressive — it sounds like you. This episode helps you define your brand’s core message pillars and create your Authority Statement: a simple, powerful anchor for everything you say and share. 🎧 Includes: Authority Builder Project worksheet.…

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Silicon Valley Bank — Perception Moves Faster Than Facts 7:19

29d ago7:19

7:19

SVB collapsed not just from financial risk — but from a communications void. In this case study, we examine how a strong pool might have bought them time, trust, and survival.By Tiffany Muehlbauer

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Chapter 2: Why Companies Fail Without It 6:36

29d ago6:36

6:36

What happens when visibility is missing or mismanaged? This chapter explores the silent risks, from poor perception to unclear messaging — and what it costs you. 🧰 Workbook tie-in: “Where Are Your Brand Risks?” ⚠️ Case study: United Airlines’ 2017 dragging incidentBy Tiffany Muehlbauer

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United Airlines — When the Pool Is Empty 5:43

28d ago5:43

5:43

No goodwill. No clarity. No room for error. The infamous 2017 dragging incident reveals what happens when a brand enters crisis with no foundation.By Tiffany Muehlbauer

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Chapter 1: Diving into the Pool Theory 8:38

29d ago8:38

8:38

Visibility isn’t a faucet you turn on when needed — it’s a pool you fill consistently. In this foundational chapter, you’ll learn why proactive communication creates leverage, and how The Pool Theory helps you build brand equity before pressure hits. 🧰 Workbook tie-in: “What’s In Your Pool?” + “What Size Is Your Pool?” 💡 Reflection: Is your visibil…

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Tylenol — How a Full Pool Saved the Brand 6:01

29d ago6:01

6:01

Johnson & Johnson’s 1982 response to the Tylenol poisoning crisis remains one of the best examples of trust under pressure. This is what it looks like when the pool is full.By Tiffany Muehlbauer

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Why You Need a Pool Before the Fire Starts 6:19

29d ago6:19

6:19

Before the fire hits, you fill the pool. This episode introduces the core philosophy of The Pool Theory — a modern framework for building brand trust before you need it. 🧰 Workbook tie-in: “What’s In Your Pool?” + “What Size Is Your Pool?” 📝 Reflection: Are you waiting until it’s urgent to build visibility?…

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Welcome to The Pool Theory 1:23

29d ago1:23

1:23

Meet Tiffany Muehlbauer, the creator of The Pool Theory. In this opening message, Tiffany shares what the audiobook is all about, how to use it, and how to access your free companion workbook. 📥 Download your starter kit: thepooltheory.com 💡 “If you only speak when it’s urgent, don’t be surprised when no one listens.”…