Your brand's reputation isn't built in a moment — it's built over time. And in today’s fast-moving world, waiting to communicate until you have to is a dangerous strategy. The Pool Theory is a modern framework for proactive visibility — created for leaders, entrepreneurs, and organizations who want to build trust before the spotlight hits. This audiobook walks you step-by-step through how to assess your current visibility, spot your blind spots, strengthen your authority, and create a sustai ...
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Proactive Pr Podcasts
The Resilient Supply Chain Podcast is where global leaders tackle the future of supply chains, and how to make them stronger, smarter, and more sustainable. Hosted by Tom Raftery, technology evangelist, sustainability thought-leader, and former SAP Global VP, the show features C-suite executives, founders, and innovators from across the world’s most influential companies. Together, we explore how organisations are building supply chains that can withstand shocks, adapt to change, and lead in ...
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Regenerative Agriculture for Food Supply Chain Resilience
40:50
40:50
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40:50Send me a message What if 70–95% of your emissions sit on farms you’ve never even seen? And what happens to your supply chain when those farms face depleted soils, rising costs, and climate shocks all at once? In this episode, I’m joined by Rhyannon Galea and Kristjan Luha from eAgronom, a team helping thousands of farmers across Europe shift to re…
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AI and Proactive Maintenance for a Resilient Supply Chain
37:34
37:34
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37:34Send me a message What if your supply chain could spot a breakdown before it happened? In this episode of The Resilient Supply Chain Podcast, I’m joined by Taylor Smith, Chief Marketing Officer at Honeywell Productivity Solutions and Services, and Elton Saunders, Senior Director of Solutions and Services at Peak Technologies. Together, we explore h…
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The Maths of Supply Chain Resilience: What Happens When Algorithms Drive the Last Mile
42:30
42:30
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42:30Send me a message In this debut episode of the Resilient Supply Chain Podcast, I chat with Rich Savoie, Co-founder and CEO of Adiona, about how data-driven optimisation and electric fleets are transforming last-mile logistics. Rich’s work with giants like Coca-Cola and Australia Post proves that sustainability and resilience aren’t trade-offs, they…
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Small Fleets, Big Impact – Linxup’s Resilient Sustainable Revolution
48:16
48:16
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48:16Send me a message What if your fleet could drive further, burn less fuel, and cut emissions, all without adding a single new vehicle? In this final episode under the Sustainable Supply Chain name (before we evolve into the Resilient Supply Chain Podcast next week), I sit down with Naeem Bari, Chief Product Officer and Co-founder of Linxup, to explo…
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Inside the Future of Resilient Supply Chains: AI, Scope 3, and the Power of Supplier Data
34:50
34:50
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34:50Send me a message In this week’s episode of the Sustainable Supply Chain Podcast, I’m joined by Jamie Barsimantov, VP of Supply Chain Strategy at Sphera, to explore what it really means to build a sustainable, resilient, and data-driven supply chain in 2025. Jamie brings a fascinating perspective, from his early days as an environmental researcher …
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Netflix — Refilling the Pool, Drop by Drop...and A Last Word
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8:27In 2011, Netflix nearly lost it all. But through humility, discipline, and message clarity, they refilled their pool and returned stronger than ever. Trust isn’t a luxury. It’s your edge. In this final message, Tiffany offers a reminder of what matters, a recap of what you’ve learned, and a path forward. 📥 Download the free starter kit at thepoolth…
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Stay aligned and stay ready — every 90 days. Use this guided check-in to reflect on your visibility, relationships, and key metrics. 🧰 Workbook tie-in: “Quarterly Pool Check-In” 📌 Visibility is a rhythm, not a campaign.By Tiffany Muehlbauer
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On paper, Boeing was winning. But the 737 Max crisis revealed how misleading the wrong metrics can be — and how silence can erode decades of trust.By Tiffany Muehlbauer
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Vanity metrics won’t keep your pool full. Learn how to track what truly matters — like trust, stakeholder response, and strategic momentum. 🧰 Workbook tie-in: “Brand Health Tracker” 📊 Shift from “Are we being seen?” to “Are we being trusted?”By Tiffany Muehlbauer
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Peloton had momentum — but not the routine to match. This is the story of a brand that forgot to maintain its pool… and paid for it.By Tiffany Muehlbauer
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Chapter 6: The Routine — How to Stay Ready
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11:53
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11:53One great press hit won’t build trust. This chapter gives you the tools to build a repeatable visibility rhythm without burnout. 🧰 Workbook tie-in: “Pool Maintenance Calendar” + “Water vs. Movement” 💡 Movement without water is noise. Water without movement goes unseen.By Tiffany Muehlbauer
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Johnson & Johnson — When Pressure Finds You Ready
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5:43During the COVID-19 vaccine rollout, J&J demonstrated what proactive visibility and routine crisis readiness really looks like — and why it matters at scale.By Tiffany Muehlbauer
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Chapter 5: Crisis Is Too Late to Learn to Swim
6:48
6:48
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6:48Confidence in a crisis doesn’t come from charisma — it comes from preparation. This chapter explores what good crisis communication really looks like, and why most companies get it wrong. 🧰 Workbook tie-in: “Crisis Simulation & Prep” 🔥 Case studies: BP, local businesses, and the human cost of waiting too long…
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In 2022, Southwest faced a brutal meltdown. But decades of brand goodwill helped them survive what could’ve sunk another airline. This is relationship equity in action.By Tiffany Muehlbauer
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When the tide shifts, it’s not a press release that saves you — it’s your people. This chapter shows you how to map and strengthen the stakeholder relationships that protect and amplify your brand. 🧰 Workbook tie-in: “Relationship Map” 🧩 Real-world insight: Starbucks, Southwest AirlinesBy Tiffany Muehlbauer
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Patagonia doesn’t chase visibility — it builds it through values and conviction. Here’s how their message became a movement.By Tiffany Muehlbauer
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Chapter 3: Build Your Authority from the Inside Out
9:47
9:47
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9:47Message Pillars & Authority Statements Great communication doesn’t sound impressive — it sounds like you. This episode helps you define your brand’s core message pillars and create your Authority Statement: a simple, powerful anchor for everything you say and share. 🎧 Includes: Authority Builder Project worksheet.…
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Silicon Valley Bank — Perception Moves Faster Than Facts
7:19
7:19
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7:19SVB collapsed not just from financial risk — but from a communications void. In this case study, we examine how a strong pool might have bought them time, trust, and survival.By Tiffany Muehlbauer
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What happens when visibility is missing or mismanaged? This chapter explores the silent risks, from poor perception to unclear messaging — and what it costs you. 🧰 Workbook tie-in: “Where Are Your Brand Risks?” ⚠️ Case study: United Airlines’ 2017 dragging incidentBy Tiffany Muehlbauer
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No goodwill. No clarity. No room for error. The infamous 2017 dragging incident reveals what happens when a brand enters crisis with no foundation.By Tiffany Muehlbauer
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Visibility isn’t a faucet you turn on when needed — it’s a pool you fill consistently. In this foundational chapter, you’ll learn why proactive communication creates leverage, and how The Pool Theory helps you build brand equity before pressure hits. 🧰 Workbook tie-in: “What’s In Your Pool?” + “What Size Is Your Pool?” 💡 Reflection: Is your visibil…
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Johnson & Johnson’s 1982 response to the Tylenol poisoning crisis remains one of the best examples of trust under pressure. This is what it looks like when the pool is full.By Tiffany Muehlbauer
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Before the fire hits, you fill the pool. This episode introduces the core philosophy of The Pool Theory — a modern framework for building brand trust before you need it. 🧰 Workbook tie-in: “What’s In Your Pool?” + “What Size Is Your Pool?” 📝 Reflection: Are you waiting until it’s urgent to build visibility?…
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Meet Tiffany Muehlbauer, the creator of The Pool Theory. In this opening message, Tiffany shares what the audiobook is all about, how to use it, and how to access your free companion workbook. 📥 Download your starter kit: thepooltheory.com 💡 “If you only speak when it’s urgent, don’t be surprised when no one listens.”…
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