The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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Content provided by GTMnow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GTMnow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)
Manage episode 494645921 series 2465233
Content provided by GTMnow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GTMnow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI.
Mike Walrath, CEO of Yext and former founder of Right Media (acquired by Yahoo for $850M), shares why this change is as big — or bigger — than the first wave of digital transformation. You’ll learn how AI agents are changing how customers discover businesses, why your structured data now matters more than your homepage, and what you can do to stay ahead.
This is a clip from the full episode with Mike — a must-watch roadmap for the AI-driven future of marketing. Hit the links to dive into the full conversation.
• GTMnow: https://gtmnow.com/gtm-146-future-of-search-ai-digital-presence-mike-walrath/
• Apple: https://podcasts.apple.com/in/podcast/gtm-146-the-future-of-search-ai-and-digital/id1369291464
• Spotify: https://open.spotify.com/episode/2xs4xXGmTTKXHSNUMmYqvy
• YouTube: https://www.youtube.com/watch?v=4m1051j_hq4&t=1332s
Thanks to our Sponsor: Qualified
Piper is the #1 AI SDR on G2.
AI SDR agents are changing the future of sales. And Piper is leading the way.
Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals.
That means your team spends less time chasing and more time closing.
Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale.
Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com.
Visit us: https://gtmnow.com/
Follow us on LinkedIn: https://www.linkedin.com/company/gtmnow/
Follow us on Twitter/X: https://x.com/GTMnow_
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
719 episodes
Share
Manage episode 494645921 series 2465233
Content provided by GTMnow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GTMnow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI.
Mike Walrath, CEO of Yext and former founder of Right Media (acquired by Yahoo for $850M), shares why this change is as big — or bigger — than the first wave of digital transformation. You’ll learn how AI agents are changing how customers discover businesses, why your structured data now matters more than your homepage, and what you can do to stay ahead.
This is a clip from the full episode with Mike — a must-watch roadmap for the AI-driven future of marketing. Hit the links to dive into the full conversation.
• GTMnow: https://gtmnow.com/gtm-146-future-of-search-ai-digital-presence-mike-walrath/
• Apple: https://podcasts.apple.com/in/podcast/gtm-146-the-future-of-search-ai-and-digital/id1369291464
• Spotify: https://open.spotify.com/episode/2xs4xXGmTTKXHSNUMmYqvy
• YouTube: https://www.youtube.com/watch?v=4m1051j_hq4&t=1332s
Thanks to our Sponsor: Qualified
Piper is the #1 AI SDR on G2.
AI SDR agents are changing the future of sales. And Piper is leading the way.
Piper is the top-ranked AI SDR on G2, trusted by hundreds of high-growth GTM teams — including many in the GTMfund community. She works around the clock to follow up with every lead, book meetings, and qualify prospects, all by reading real buying signals.
That means your team spends less time chasing and more time closing.
Piper isn’t just automating repetitive work — she’s transforming pipeline generation at scale.
Discover how AI SDRs like Piper can help you build pipeline faster at qualified.com.
Visit us: https://gtmnow.com/
Follow us on LinkedIn: https://www.linkedin.com/company/gtmnow/
Follow us on Twitter/X: https://x.com/GTMnow_
The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.
719 episodes
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The power of Data is undeniable. And unharnessed - it’s nothing but chaos. Making data your ally. Using it to lead with confidence and clarity. Host Jess Carter is solving problems in real-time to reveal what’s possible. Helping communities and people thrive. This is Data Driven Leadership, a show brought to you by Resultant.
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continue reading
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continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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