John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.
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Salesenablement Podcasts
Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS s ...
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The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of po ...
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In each episode of the Partner Channel Podcast we will focus on a channel leader's experience, wins, and challenges. We'll also dive into their vision on the future of the channel ecosystem.
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Hope isn't a strategy on the battlefield or in the boardroom, yet so many salespeople hope they'll make the next sale. In Bulletproof Selling, we're bringing the best minds and selling systems together each week so you can create more impact and more income in your sales! For more free sales systems, make sure you visit www.bulletproofselling.us or follow us at https://www.linkedin.com/in/shawnrhodes/
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Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will lis ...
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Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Increase sales, enhance productivity and drive incremental growth! Practica
The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let's have fun talking about what works and ...
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Do you want to fulfill your true marketing potential? In "B2B Marketing and More With Pam Didner," you'll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation, and more. As a B2B Marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. In each episode, she shares her personal stories, templates, and frameworks ...
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Confidence, Careers, and Community with Kim Nicholas
59:47
59:47
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59:47This episode takes a meaningful turn from the usual sales conversations. John sits down with Kim Nicholas, Executive Director of Genesys Works Chicago, to talk about creating real opportunity for underserved youth and how businesses benefit in the process. From her own upbringing in Chicago’s public school system to launching one of the first chart…
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The business coach who helped me define my WHY with Jonathan Domsky
57:53
57:53
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57:53This conversation is one that hits close to home. Jonathan Domsky isn’t just a business and life coach for entrepreneurs — he was my coach during one of the most difficult periods of my life. After losing my dad and watching my business wobble, I felt like I was stuck in neutral. Outwardly things looked fine, but internally, I was spinning. Jonatha…
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Ep. 107 - Building Revenue Teams That Thrive in the Age of AI with Amy Weber - Part 2
13:45
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13:45In Part 2 of this Selling the Cloud conversation, Amy Weber joins KK Anderson and Mark Petruzzi to go deeper into how modern revenue leaders should think about AI, outreach, hiring, and coaching. Amy challenges traditional sales motions like cold outreach and rigid playbooks, and explains how AI should be used to personalize engagement, free up sel…
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When the Grind Almost KILLS You with Roderick Jefferson
1:03:09
1:03:09
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1:03:09This week’s episode of Make It Happen Mondays hits deeper than most—with someone who’s more than just a guest: Roderick Jefferson is family. A globally respected sales enablement leader, keynote speaker, and author of The Stroke of Success, Roderick shares the story of how a relentless hustle nearly cost him everything—after suffering a stroke that…
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Ep. 106 - Building Revenue Teams That Thrive in the Age of AI with Amy Weber - Part 1
22:01
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22:01In this episode of Selling the Cloud, Mark and KK sit down with Amy Weber, founder of Vetta Sales Consulting and strategic advisor to GrowthStage and Enterprise revenue teams. Amy specializes in aligning people, process, and purpose so strategy translates into real performance. She shares why many revenue organizations stall not because of tools or…
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Owning the Pipeline Like a CEO with Leslie Venetz
1:04:19
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1:04:19In this high-energy episode, John sits down with one of today’s most influential voices in sales, Leslie Venetz—author of the USA Today bestselling book Profit-Generating Pipeline, featured in the Wall Street Journal, and the creator behind 100+ million views of sales content online. Leslie brings a no-BS, battle-tested framework for building a hea…
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VC 2: How Cassie Young Picks Winners Before They Even Leave Their Jobs
1:09:20
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1:09:20Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage firm in New York backing category-defining SaaS, fintech, and vertical software companies. Before investing, she spent 15 years as a GTM operator, serving as Chief Revenue Officer at Sailthru and later Chief Customer & Commercial Officer at Marigold (Campaign Monit…
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Why Old Playbooks Are Breaking and How AI Assisted GTM Actually Works | Dave Boyce
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35:49Dave Boyce is a go-to-market–focused technology executive, author of Freemium, and longtime SaaS operator and board member. Over two decades leading and advising B2B companies, he’s helped founders navigate the shift from sales-led to product-led, from gut-driven to instrumented, and now from manual GTM to AI-assisted systems. Today, Dave teaches r…
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Meet Buyers Where They Are - With Rex Galbraith
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57:36Rex Galbraith has worn almost every sales hat over his 20+ year SaaS career, and for the last decade, he’s helped build Consensus into the category leader for interactive demo automation. In this episode, John and Rex dive deep into why traditional product demos are failing today’s buyers—and what to do instead. You’ll hear how Rex and his team use…
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Ep. 105 - Turning Personal Networks Into Pipeline: Inside the Relationship Intelligence Era with Drew Sechrist - Part 2
19:14
19:14
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19:14In this episode of Selling the Cloud, Drew Sechrist, CEO and co-founder of Connect the Dots and longtime Salesforce veteran, joins Mark Petruzzi and KK Anderson to unpack what it really means to build a relationship intelligence layer that changes how your team goes to market. Drew shares why his own career win stories at Salesforce led him to buil…
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GTM 171: How to Build a Partner Ecosystem That Sells for You | Brian Weinberger
38:34
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38:34Brian Weinberger is the Chief Revenue Officer at Sisense, a leading analytics platform helping companies embed intelligence into every product experience. With over 30 years in sales leadership across New York’s tech scene, Brian has built and scaled go-to-market teams at every stage—from early-stage startups to category-defining giants like Yext, …
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Dave Govan is the Founder and CEO of G2 Strategic Advisory Services, with a career that spans $100M+ as a rep and $2.3B+ as a CRO. From early-stage startups to global tech titans, Dave has operated across nearly every stage of company growth — and he’s seen it all. In this episode, we dive into what’s broken in today’s go-to-market (GTM) strategy a…
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Ep. 104 - Turning Personal Networks Into Pipeline: Inside the Relationship Intelligence Era with Drew Sechrist - Part 1
23:23
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23:23In this episode of Selling the Cloud, Mark Petruzzi and KK Anderson sit down with Drew Sechrist, CEO and co founder of Connect The Dots and longtime Salesforce veteran, to unpack why traditional ABM motions and high volume outbound are running out of gas and what comes next. Drew shares how relationship intelligence, warm introductions, and network…
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MOMENT: How to Identify Exceptional People Early | Cristina Cordova (Stripe, Notion, Linear)
23:49
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23:49This bonus episode dives into how Cristina Cordova (Stripe’s 20th hire, early leader at Notion, now COO at Linear) spots exceptional talent early, and how she pressure-tests whether a team and product are truly worth betting on. It’s a crisp, tactical look at evaluating “spikiness,” finding beloved products (even with limited data), and building GT…
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Ep. 103 - Operationalizing Process and AI for Real Sales Impact with Paul Fuller - Part 2
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21:03In this episode of Selling the Cloud, Paul Fuller, Chief Revenue Officer at Membrain, joins KK Anderson and Mark Petruzzi for a compelling conversation on how modern sales leaders can use AI to coach more effectively, eliminate wasteful pipeline rituals, and build real self-leadership within their teams. Paul outlines how high-performing sales mana…
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Coaching That Changed My Career with Ryan Garland
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26:40In this special episode of Make It Happen Mondays, John sits down with Ryan Garland, an Account Executive at Coefficient, to dive into what happens when a rep actually cares about getting better. This isn’t a generic sales success story—this is the real, raw impact of putting in the work, embracing coaching, and taking ownership of your sales caree…
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Ep. 102 - Operationalizing Process and AI for Real Sales Impact with Paul Fuller – Part 1
22:52
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22:52In this episode of Selling the Cloud, Paul Fuller, Chief Revenue Officer at Membrane, joins KK Anderson and Mark Petruzzi to reframe how revenue teams win in complex, multi-stakeholder deals. Paul explains why many orgs over index on apps and one-off skills while under investing in operating rhythms, leadership habits, and relationship-driven execu…
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Myths vs. Science of Selling with Dr. Lorenzo Bizzi
58:26
58:26
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58:26Dr. Lorenzo Bizzi is a professor of strategic management at Cal State Fullerton, globally published researcher, and author of Myths vs. Science of Selling — a book that challenges some of the most popular (but unproven) sales advice circulating in the industry today. In this episode, we dig into the difference between what sounds good in sales and …
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VC 1: Inside the New Exit Economy: IPOs, Secondaries & AI with Meritech’s Alex Clayton
1:06:38
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1:06:38Alex Clayton is one of the clearest minds in growth-stage investing, the person elite founders turn to when the market is noisy and the stakes are high. A General Partner at Meritech Capital, Alex has built a reputation for breaking down complex businesses with uncommon clarity, from his legendary S-1 teardowns to his frameworks on power laws, seco…
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GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan
50:51
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50:51Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped scale the company from pre-product to over $4B in ARR and more than $100B in market cap. Over his 11-year tenure, Chris built Snowflake’s go-to-market engine from the ground up, from personally running the first outbound campaigns to leading a global sales organization t…
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Ep. 101 – Unlocking AI’s Potential: Mastering the Art of Smarter Questions (Webinar Replay)
59:24
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59:24In this replay of Mastering Sales with AI, AGS Co-Founder Mark Petruzzi is joined by KK Anderson and Scott Stollwerk, Chief Sales Officer at Pest Share, together with Gabriella Koenig of Collective[i], for a lively and practical discussion on how AI is reshaping the art of selling. The conversation dives deep into what separates average sales teams…
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Why Buyer Enablement Beats Sales Enablement with Rory Sadler
54:10
54:10
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54:10This week on Make It Happen Mondays, John sits down with Rory Sadler, Co-founder and CEO of trumpet, the leading digital sales room platform helping companies like Gong, HubSpot, and Personio increase sales velocity by transforming the buying experience. Before founding trumpet, Rory spent years on the front lines of SaaS sales—first as an individu…
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GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook
48:19
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48:19Michel Tricot is the co-founder and CEO of Airbyte, the open-source data movement platform he launched in 2020. Before Airbyte, Michel led integrations and served as Director of Engineering at LiveRamp, where he scaled the teams and pipelines that synced massive data volumes. He also helped build rideOS as a founding engineer and Director of Engine…
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Ep. 100 – Leading and Scaling Revenue Organizations When the Old Playbook Is Obsolete - Part 2
22:34
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22:34In Part 2 of our conversation with Neil Graham, Chief Revenue Officer at Disqo, we dive deeper into how modern CROs must rethink their org design, marketing execution, and AI integration strategies to stay competitive in 2025 and beyond. Neil shares why curiosity, humility, and bias for action are now non-negotiables; and how his team is operationa…
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The 17% Rule: Why Most Reps Miss Quota with Guy Rubin
1:00:18
1:00:18
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1:00:18In this episode of Make It Happen Mondays, John Barrows sits down with Guy Rubin, CEO of Ebsta, the revenue intelligence platform that guarantees increased quota attainment—and was recently acquired. Guy shares the origin story of building Ebsta as a bootstrapped venture, the lessons learned through scaling without VC pressure, and how staying alig…
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GTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker
50:38
50:38
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50:38Tessa Whittaker is the VP of Revenue Operations at ZoomInfo, where she leads a 70-person global team powering one of SaaS’s most efficient $1B+ revenue engines. Over the past decade, she’s helped architect the systems, cadence, and AI workflows that underpin how ZoomInfo operates at scale. Tessa is known as one of the most thoughtful operators in t…
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Ep. 99 – Leading and Scaling Revenue Organizations When the Old Playbook Is Obsolete - Part 1
19:14
19:14
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19:14In this episode of Selling the Cloud, we’re joined by Neil Graham, Chief Revenue Officer at Disqo and a seasoned revenue leader whose career spans Salesforce, Siebel, Jive, and Telem. Neil shares a ground-level view of what it takes to lead, scale, and modernize revenue organizations in an era where traditional sales playbooks are no longer enough.…
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The Ten Commandments of Selling with Dr. Yaniv Zaid
52:17
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52:17In this episode, John sits down with Dr. Yaniv Zaid—a global authority on persuasion, communication, and ethical influence. With a career spanning 22+ years, 2,500+ keynotes, and 11 bestselling books (including his latest, The New Bible of Sales: The Ten Commandments), Dr. Zaid brings razor-sharp insight into what makes people say “yes.” Together, …
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GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant
1:09:01
1:09:01
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1:09:01Peter Grant is the Chief Revenue Officer at You.com, the AI search and productivity platform reshaping how people find and create information. A veteran GTM leader, Peter has built and scaled revenue engines at some of tech’s most iconic companies — from Siebel Systems to Salesforce to C3.ai — working directly under legends like Tom Siebel and Marc…
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Ep. 98 – Driving Symbiotic Outcomes in High-Stakes Sales with Josh Hoffman – Part 2
20:24
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20:24In Part 2 of our conversation with Josh Hoffman, we explore the leadership mindset required to thrive in moments of high-pressure change, like mergers, long enterprise cycles, and AI-driven disruption. Josh shares how sales teams can stay grounded in customer value, build trust through co-created plans, and lead with consistency; regardless of who …
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Hacking Human Psychology with MichaelAaron Flicker
1:01:05
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1:01:05In this mind-expanding episode, John sits down with MichaelAaron Flicker—entrepreneur, behavioral science strategist, and CEO of XenoPsi Ventures, where he oversees a portfolio of nine companies. He’s also the co-author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands, a must-read for anyone serious abo…
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Ep. 97 – Driving Symbiotic Outcomes in High-Stakes Sales with Josh Hoffman - Part 1
22:21
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22:21In this episode of Selling the Cloud, we sit down with Josh Hoffman, a seasoned go-to-market leader who has guided sales transformations at Dell, Avaya, Poly, Datto, and now ControlCase. Known for his “sell-with” philosophy, Josh shares what it really means to drive symbiotic outcomes, where sellers, partners, and customers win together. He unpacks…
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MOMENT: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams
17:46
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17:46This bonus episode dives into how Rick Kelley helped scale Meta’s global sales organization (from 900 employees to 90,000) and the playbook behind building high-performing international teams. Rick Kelley is the former SVP of Gaming and App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organizatio…
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Build Brands People Feel with David Brier
1:12:50
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1:12:50In this episode of Make It Happen Mondays, John Barrows sits down with branding icon David Brier—a man known as The Brandfather, whose work has generated over $9 billion in brand value across four decades. With 320+ international awards, a Presidential Ambassador for Global Entrepreneurship medallion, and praise from the likes of Daymond John, Gran…
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GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product
35:29
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35:29By GTMnow
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Ep. 96 – Scaling Sales with Value Intelligence with Max Elster - Part 2
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20:10In Part 2 of our conversation with Max Elster, Co-Founder and CEO of Minoa, we go deeper into how sales teams are actually operationalizing outcome-based selling; at scale. Max shares how revenue teams at companies like Vanta are moving beyond founder-led, feature-centric narratives, and building scalable, repeatable playbooks rooted in customer ou…
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Kevin Davis: The Surfer’s Guide to Smarter Sales Territory Planning
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47:12In this episode of Make It Happen Mondays, John Barrows sits down with Kevin Davis, the co-founder and CEO of Boogie Board—a company rethinking sales territory planning through the lens of data, transparency, and AI. Kevin’s journey started far from Silicon Valley, in a small Wisconsin town where he learned grit the hard way—from shoveling snow and…
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Ep. 95 – Scaling Sales with Value Intelligence with Max Elster - Part 1
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24:15In this episode of Selling the Cloud, Max Elster, Co-Founder and CEO of Minoa, joins co-hosts Mark Petruzzi and KK Anderson to explore what B2B revenue leaders often miss: a clear, consistent understanding of why they win. Max introduces the concept of a Value Intelligence Layer, a data-driven framework that links discovery, business cases, and out…
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GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan
48:52
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48:52Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and marketing teams, Kieran now spends his time building, experimenting, and sharing lessons on how prom…
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