John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.
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The GTM Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portf ...
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What are the best sales professionals doing to get to the top? In the Sales Success Stories podcast, Scott Ingram interviews and deconstructs world class sales performers to uncover their favorite sales books, habits, routines, strategies and tips. These salespeople are the A+ players among A players. If you’re in B2B Sales, Enterprise Sales, SAAS Sales, selling professional services, serving as an account manager or otherwise interested in revenue growth there’s something for you in these c ...
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If you are in B2B complex technical sales, or you manage a team of B2B complex technical sellers, then the Sales Integrity Podcast is for you. This podcast is all about helping sales professionals, leaders and organizations who sell complex technical products, services and solutions to increase sales and earn more money. This is a weekly podcast that airs 3 days per week - Monday, Wednesday and Friday. This podcast is dedicated to helping you become better prepared, more organized and highly ...
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GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password
42:16
42:16
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42:16Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. He’s known for buildin…
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Kelly Cheng: Building Buyer Trust Before They’re Ready to Buy
1:00:03
1:00:03
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1:00:03In this episode of Make It Happen Mondays, John Barrows sits down with Kelly Cheng, CMO at Goldcast, for a wide-ranging and insightful conversation on sales, marketing, and the evolving buyer journey. From her early days as a self-proclaimed rebel growing up in Hong Kong to working with top brands like Adobe and Microsoft, Kelly brings a fresh, str…
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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext
38:43
38:43
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38:43Mike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital presence across search engines, maps, apps, and voice assistants by ensuring that information like locations, services, FAQs, and brand content appears accurately and consistently wherever customers se…
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Dustin Crawford: How to Motivate Reps and Decode Buyer Behavior
1:06:07
1:06:07
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1:06:07In today's episode, John Barrows sits down with Dustin Crawford, VP of Sales at Otter.ai, for a deep dive into the intersection of sales, psychology, and modern leadership. While Otter.ai is a sponsor of the show, this conversation goes far beyond the product—it’s about the why behind how salespeople operate and how leaders can unlock their team’s …
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell
38:54
38:54
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38:54Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPal—where she led an …
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Alyssa Merwin: Inside LinkedIn’s $1B Sales Engine
54:13
54:13
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54:13In this episode, John Barrows is joined with with Alyssa Merwin, Global VP of LinkedIn Sales Solutions, to unpack the findings from LinkedIn’s brand-new ROI of AI Report—a first-of-its-kind look at how AI is truly impacting sales outcomes, not just activity metrics.With over $1 billion in revenue under her leadership and a rich career path shaped b…
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GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO - Typeform, Calendly)
58:30
58:30
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58:30Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the company’s growing suite of tools. Previously, he was CPO at Calendly, where he helped scale one of the most beloved PLG tools in the market. Before that, he was Head of Product for Creation and Conversation at Twitter, leading core features like…
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Sam Jacobs: Community, Character, and the Future of Leadership
56:50
56:50
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56:50John Barrows reconnects with longtime friend and Pavilion CEO, Sam Jacobs. Sam is the author of the bestselling book Kind Folks Finish First, and he’s on a mission to prove that building with integrity and empathy isn’t just good for the soul—it’s good for business.John and Sam dive into the hard lessons learned from the rollercoaster ride of 2023,…
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GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson
37:37
37:37
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37:37Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes. She is deeply passio…
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Kevin Evers: Taylor Swift’s Masterclass in Brand, Loyalty & Strategy
54:25
54:25
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54:25Kevin Evers is a senior editor at Harvard Business Review and author of the upcoming book There’s Nothing Like This: The Strategic Genius of Taylor Swift. In this episode, Kevin and John break down what makes Taylor Swift one of the most brilliant business minds of our time. From reclaiming her masters to building an unbreakable bond with fans, Swi…
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GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor
56:47
56:47
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56:47Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. …
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Dale Dupree: Rebellion, Reflection, and the AI Debate
58:40
58:40
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58:40In this special debrief episode of Make It Happen Mondays, John Barrows sits down with Dale Dupree—founder of The Sales Rebellion and one of the standout voices from the recent Sales Play event in NYC. What starts as a post-event reflection quickly turns into a deep, unfiltered conversation on modern sales, personal transformation, and cultural shi…
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GTM 141: Timeless Growth Tips From a $7.4B Oracle Exit and Scaling Carta to $450M in Revenue | Jeff Perry
50:14
50:14
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50:14Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. Di…
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The Sales Play: Glengarry Glen Ross After Hours
45:25
45:25
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45:25In this special Make It Happen Mondays episode, John Barrows takes you inside an intimate, after-hours debrief unlike anything we’ve released before. After a full day of sales content, networking, and roundtable discussions in NYC with 18 of the top minds in sales and tech, the group capped the night with a viewing of the Broadway revival of Glenga…
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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford
54:03
54:03
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54:03Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Prior to joining Seismic, he served as President of Global Field Operations at Pegasystems. Before that, Hayden was Corporate Vice Pres…
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The Only Authenticated Episode Ever – Featuring Drift’s David Cancel
1:14:15
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1:14:15In this special crossover episode, John Barrows is joined by Doug Landis and Jen Allen-Knuth for the one and only recorded session of a pilot project called Authenticated—a podcast experiment designed around unscripted, authentic conversations with inspiring leaders.The guest? None other than David Cancel, Founder and former CEO of Drift. David dro…
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith
58:54
58:54
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58:54Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS,…
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Steve Lucas: Why AI Won’t Replace You—Unless You Let It
56:22
56:22
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56:22Steve Lucas is a seasoned enterprise software executive and the CEO of Boomi, leading AI-driven digital transformation. In this episode, he and John Barrows dive deep into the evolving role of AI in business, sales, and leadership.They explore insights from Steve’s book, Digital Impact: The Human Element of AI-Driven Tech Transformation, and discus…
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GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei
54:23
54:23
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54:23Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Mutiny helps enterprises restore the human element in modern buying at scale, and is used by some of the fastest growing companies in the world in…
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Larry Kim: Scaling Sales with a Product-First Mindset
56:57
56:57
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56:57Larry Kim is the founder and CEO of Customers.ai and the visionary behind WordStream, which he scaled to a $150M exit. In this episode, John and Larry dive into the battle between product-driven growth and go-to-market strategy, exploring why Larry believes a strong product trumps traditional sales tactics.Larry shares lessons from scaling two comp…
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GTM 137: The Biggest Business Turnaround You've Never Heard Of & The Growth Levers to Pull When Things Go Wrong | Cassie Young
56:24
56:24
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56:24Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. Before joining Primary, Cassie was Chief Customer and Commercial Officer for Marigold (formerly known as CM Group), an Insi…
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John Shulman: Winning with Interest-Based Negotiation
57:57
57:57
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57:57John Shulman is the Founder and President of Alignor, a negotiation expert with Harvard credentials, and a consultant to business leaders worldwide. This episode is all about the art of negotiation—from handling tough procurement conversations to defending price in a world of price-focused buyers.Learn about the interest-based negotiation approach,…
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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin
59:07
59:07
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59:07Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, including Asana and Calendly. As the cherry on top, Jessica also built and sold a successful frozen …
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Elina Teboul: Rethinking Capitalism with Feminine Intelligence
1:13:06
1:13:06
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1:13:06Elina Teboul is a leadership expert, former attorney, and author of Feminine Intelligence: How Visionary Leaders Can Reshape Business for Good. In this episode, Elina and John dive deep into the balance between logic and empathy in leadership, the flaws in modern capitalism, and how embracing feminine intelligence—not feminism—can drive business su…
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188: The Role of Intuition in Sales: Athina Lampru's Approach to Winning Big
1:26:33
1:26:33
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1:26:33In this episode of the Sales Success Stories podcast, host Scott Ingram engages in an insightful conversation with Athina Lampru, the number one account executive nationally at Palo Alto Networks. Athina shares the three pillars that have driven her consistent success in sales: trust, grit, and the power of networking. Learn more at Top1.FM…
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GTM 135: How Marketing Creates Million-Dollar Exits: 6 SaaS Success Stories | Katrina Wong
55:26
55:26
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55:26Katrina Wong is the CMO of New Relic and a top marketing leader. She specializes in launching products, entering new markets, and scaling companies to the enterprise. With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit successfully. Discussed in this Episode: Why you s…
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Shari Dunn: Uncovering Bias and Redefining Competency at Work
1:15:07
1:15:07
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1:15:07Shari Dunn is a polymath—an accomplished journalist, attorney, CEO, news anchor, and university professor—who brings a wealth of experience to this powerful conversation. She joins John Barrows to discuss her book, QUALIFIED: How Competency Checking and Race Collide at Work. Shari explores the hidden biases in hiring and promotion, the concept of “…
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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento
56:55
56:55
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56:55Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. Before that, he was the first non-founder seller at three startups, turning early traction into a repeatable sales motion. He b…
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Sydney Sloan: CMO Insights and Intent
1:13:01
1:13:01
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1:13:01Sydney Sloan is a seasoned marketing leader and the CMO at G2, the world’s largest software marketplace. In this episode John and Sydney discuss the evolving relationship between sales and marketing, the rise of AI, and how businesses can stay ahead. Sydney shares her personal experience with burnout, the importance of energy management, and how ta…
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GTM 133: Build your AI Outbound Machine with ChatGPT | Jordan Crawford
1:05:48
1:05:48
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1:05:48Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Jordan explains how to use AI tools like ChatGPT, Deep Research, and Claude to create your own AI workflow for prospecting accounts and creating highly targeted and extremely valuable messages for target decision-makers. Jordan dem…
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Partnership ANNOUNCEMENT: Zero-to-Pipeline in 60 Days with Alex Buckles
54:27
54:27
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54:27Alex Buckles is back! As the CEO of Forecastable, Alex helps sales teams drive more qualified leads by tapping into their partner networks. In this episode, John and Alex dive deep into the tactical strategies reps and sales leaders can use to activate their company’s ecosystem—partners, investors, advisors, and employees—to generate real revenue.J…
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GTM 132: The Rise of the Operator with Casey Woo + Special Announcement
49:08
49:08
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49:08Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. He is also the General Partner and Founder of FOG Ventures. He is a seasoned, multi-stage operator, bringing over two decades of experience in investment banking advisory, public equity investing, high-growth op…
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Jonathan Lister: Building Billion-Dollar Organizations with Curiosity
54:41
54:41
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54:41John Barrows is joined by Jonathan Lister, COO of Vidyard and former VP of Global Sales Solutions at LinkedIn. With over 25 years of experience in B2B tech and SaaS, Jonathan shares his journey of building billion-dollar organizations and explains the critical role of curiosity in leadership and hiring.Jonathan breaks down the evolving role of sale…
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