John Barrows is a leading B2B sales trainer and founder of JBarrows Consulting. His clients include Salesforce, LinkedIn, and Okta. Each Week he gives you actionable sales tips to close more business and brings on industry leaders.
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Salesdevelopment Podcasts
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of po ...
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What are the best sales professionals doing to get to the top? In the Sales Success Stories podcast, Scott Ingram interviews and deconstructs world class sales performers to uncover their favorite sales books, habits, routines, strategies and tips. These salespeople are the A+ players among A players. If you're in B2B Sales, Enterprise Sales, SAAS Sales, selling professional services, serving as an account manager or otherwise interested in revenue growth there's something for you in these c ...
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GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan
50:51
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50:51Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped scale the company from pre-product to over $4B in ARR and more than $100B in market cap. Over his 11-year tenure, Chris built Snowflake’s go-to-market engine from the ground up, from personally running the first outbound campaigns to leading a global sales organization t…
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Why Buyer Enablement Beats Sales Enablement with Rory Sadler
54:10
54:10
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54:10This week on Make It Happen Mondays, John sits down with Rory Sadler, Co-founder and CEO of trumpet, the leading digital sales room platform helping companies like Gong, HubSpot, and Personio increase sales velocity by transforming the buying experience. Before founding trumpet, Rory spent years on the front lines of SaaS sales—first as an individu…
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GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook
48:19
48:19
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48:19Michel Tricot is the co-founder and CEO of Airbyte, the open-source data movement platform he launched in 2020. Before Airbyte, Michel led integrations and served as Director of Engineering at LiveRamp, where he scaled the teams and pipelines that synced massive data volumes. He also helped build rideOS as a founding engineer and Director of Engine…
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The 17% Rule: Why Most Reps Miss Quota with Guy Rubin
1:00:18
1:00:18
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1:00:18In this episode of Make It Happen Mondays, John Barrows sits down with Guy Rubin, CEO of Ebsta, the revenue intelligence platform that guarantees increased quota attainment—and was recently acquired. Guy shares the origin story of building Ebsta as a bootstrapped venture, the lessons learned through scaling without VC pressure, and how staying alig…
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GTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker
50:38
50:38
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50:38Tessa Whittaker is the VP of Revenue Operations at ZoomInfo, where she leads a 70-person global team powering one of SaaS’s most efficient $1B+ revenue engines. Over the past decade, she’s helped architect the systems, cadence, and AI workflows that underpin how ZoomInfo operates at scale. Tessa is known as one of the most thoughtful operators in t…
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The Ten Commandments of Selling with Dr. Yaniv Zaid
52:17
52:17
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52:17In this episode, John sits down with Dr. Yaniv Zaid—a global authority on persuasion, communication, and ethical influence. With a career spanning 22+ years, 2,500+ keynotes, and 11 bestselling books (including his latest, The New Bible of Sales: The Ten Commandments), Dr. Zaid brings razor-sharp insight into what makes people say “yes.” Together, …
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GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant
1:09:01
1:09:01
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1:09:01Peter Grant is the Chief Revenue Officer at You.com, the AI search and productivity platform reshaping how people find and create information. A veteran GTM leader, Peter has built and scaled revenue engines at some of tech’s most iconic companies — from Siebel Systems to Salesforce to C3.ai — working directly under legends like Tom Siebel and Marc…
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Hacking Human Psychology with MichaelAaron Flicker
1:01:05
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1:01:05In this mind-expanding episode, John sits down with MichaelAaron Flicker—entrepreneur, behavioral science strategist, and CEO of XenoPsi Ventures, where he oversees a portfolio of nine companies. He’s also the co-author of Hacking the Human Mind: The Behavioral Science Secrets Behind 17 of the World’s Best Brands, a must-read for anyone serious abo…
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The GTMnow Podcast Bonus: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams
17:46
17:46
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17:46This bonus episode dives into how Rick Kelley helped scale Meta’s global sales organization (from 900 employees to 90,000) and the playbook behind building high-performing international teams. Rick Kelley is the former SVP of Gaming and App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organizatio…
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Build Brands People Feel with David Brier
1:12:50
1:12:50
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1:12:50In this episode of Make It Happen Mondays, John Barrows sits down with branding icon David Brier—a man known as The Brandfather, whose work has generated over $9 billion in brand value across four decades. With 320+ international awards, a Presidential Ambassador for Global Entrepreneurship medallion, and praise from the likes of Daymond John, Gran…
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GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product
35:29
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35:29By GTMnow
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Kevin Davis: The Surfer’s Guide to Smarter Sales Territory Planning
47:12
47:12
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47:12In this episode of Make It Happen Mondays, John Barrows sits down with Kevin Davis, the co-founder and CEO of Boogie Board—a company rethinking sales territory planning through the lens of data, transparency, and AI. Kevin’s journey started far from Silicon Valley, in a small Wisconsin town where he learned grit the hard way—from shoveling snow and…
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GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan
48:52
48:52
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48:52Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and marketing teams, Kieran now spends his time building, experimenting, and sharing lessons on how prom…
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Stephanie Chung: From Air Force Bases to Boardrooms
1:06:19
1:06:19
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1:06:19Stephanie Chung grew up on an Air Force base with a Master Sergeant father—so structure, discipline, and high standards were her foundation long before she ever stepped into a boardroom. Today, she’s a #1 international best-selling author, executive coach, and the first African American to lead a major private aviation company. In this powerful epi…
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GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)
59:00
59:00
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59:00Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Ch…
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Udi Ledergor: Courage Over Clichés in Modern Marketing
1:01:01
1:01:01
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1:01:01Udi Ledergor is back on the pod—and this time, he’s bringing the fire behind Courageous Marketing, his new book that challenges everything safe, stale, and same-same in today’s crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist, Udi knows firsthand how to buil…
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193: Camden Roncka's Hot Take Machine: Lessons from HubSpot's #1 SMB AE
1:26:03
1:26:03
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1:26:03In this episode, host Scott Ingram sits down with Camden Roncka, the top-performing small business account executive at HubSpot, for a refreshingly candid conversation packed with actionable insights and unconventional wisdom. Camden opens up about the three core drivers behind his rapid rise in sales: his deep personal faith, a relentless underdog…
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GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton
1:08:32
1:08:32
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1:08:32Kyle Norton is the Chief Revenue Officer at Owner, the fast-scaling restaurant SaaS platform valued at over $1B. Since joining from Shopify, Kyle has helped grow the company from $2M to $50M+ in ARR by instilling a high bar for sales talent, building RevOps early, and driving a disciplined go-to-market strategy. A podcast host himself, Kyle shares …
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Giuseppe Conti: Negotiation + Influence = Success
54:56
54:56
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54:56What happens when 25 years of corporate procurement experience meets elite business school teaching? You get Giuseppe Conti—a world-class negotiation expert with a gift for turning complex tactics into everyday skills.In this episode, Giuseppe shares his journey from growing up in a family of teachers in Southern Italy to teaching negotiation and i…
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In this special bonus episode, host Scott Ingram takes us behind the scenes of the upcoming Sales Success Summit in Austin, revealing what makes this gathering so powerful for top sales professionals. Scott shares how the event's intimate, interactive setting creates an environment where "winning is contagious," and how attendees leave with strengt…
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GTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood
27:48
27:48
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27:48Ghazi Masood is the Chief Revenue Officer at Retool, where he leads the go-to-market engine for the low-code developer platform. Previously he served as SVP & GM, Americas at Auth0 after leadership roles at Microsoft, Oracle, Polycom, and Nintex K2, and he advises several high-growth startups on GTM. A field-first operator, Ghazi specializes in lay…
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Eugene “Blue” Bowen: Inside G2’s AI in Sales Report
49:48
49:48
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49:48Eugene “Blue” Bowen joins John Barrows to unpack one of the most important AI sales reports of the year—straight from G2’s research desk. As a Research Principal focused on sales, tech, and AI, Blue co-authored G2’s latest study exploring how sales teams are actually using (or not using) AI in their day-to-day. Together, they dig into: Why most pip…
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GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson
38:56
38:56
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38:56Paul Williamson is a seasoned go-to-market leader and advisor best known for helping Plaid scale from $3M to $300M ARR. As Head of Revenue, he built and evolved Plaid’s go-to-market roadmap across product-market fit, upmarket expansion, and new verticals. With deep experience aligning GTM with product, he now advises founders on sequencing bets, bu…
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Lori Richardson: Betting on Yourself When It Matters Most
57:31
57:31
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57:31Lori Richardson is a powerhouse in the sales world—and one of John’s favorite humans, period.In this deeply personal and insightful episode, Lori opens up about her incredible journey: escaping an abusive relationship at 19, raising a child on her own, and diving headfirst into a 100% commission sales role with no safety net. Her story isn’t just i…
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GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He
30:58
30:58
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30:58Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic communications from day one. Previously, Jenny led comms at Square and has since helped hundreds of founders land coverage in top outlets like TechCrunch and Forbes. With deep expertise in positioning, storytelling, and P…
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Marcus Chan: $950M in Sales and the Grit Behind It
1:00:06
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1:00:06Marcus Chan is a walking masterclass in disciplined growth. As CEO of Venli Consulting, he’s helped sales teams uncover $2M–$10M+ in hidden revenue through what he calls a Revenue Operating System—a system that’s generated $950M+ in results (and counting).In this episode, John Barrows reconnects with Marcus Chan to explore the grit, strategy, and m…
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GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $100M Revenue in 6 months | James Roth
47:03
47:03
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47:03James Roth is the Chief Revenue Officer at ZoomInfo, where he oversees a global revenue engine supporting over 37,000 customers and more than $1 billion in ARR. With a background in scaling hypergrowth teams and building enterprise go-to-market machines, James has helped reposition ZoomInfo from a sales tool to the foundational data layer for moder…
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Vince Beese: Red Zone Selling and the Enterprise Edge
56:34
56:34
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56:34Vince Beese knows how to close. As a fractional CRO and author of Red Zone Selling, Vince helps early-stage startups and fast-growing sales teams stop spinning their wheels and start running the plays that actually move deals across the finish line.In this conversation, John and Vince ditch the fluff and dive straight into what separates elite sell…
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GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case
57:21
57:21
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57:21Stevie Case is the Chief Revenue Officer at Vanta, the $4B leader in trust management and compliance automation. Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise. A former world’s f…
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Jake Mannino: Breaking The Guinness World Record For Coaching
52:59
52:59
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52:59Jake Mannino isn’t your average sales leader. As a Global Sales Director at Microsoft, he leads a team responsible for over $1B in annual revenue—but his true superpower lies in understanding people.In this deeply insightful episode, Jake joins John Barrows to unpack the psychology of motivation, the neuroscience of behavior change, and what it tak…
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GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal
52:37
52:37
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52:37Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. Formerly in banking and product roles, Gaurav brings a rare systems-oriented mindset to growth. He’s known for connecting the dots across GTM, scaling PLG engines, driving inc…
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192: Overcoming Setbacks and Seizing Mega Deals: Rich Strobel's Success Story at Smart Data Solutions
1:33:07
1:33:07
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1:33:07In this episode, Scott Ingram interviews Rich Strobel, the top sales performer at Smart Data Solutions in Minnesota. Rich shares an unfiltered look at his journey from selling car stereos as a teenager to leading strategic enterprise deals in healthcare technology. He opens up about the three pillars of his success—tactical empathy, a results-drive…
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