In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
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Salesoperations Podcasts
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of po ...
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Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Increase sales, enhance productivity and drive incremental growth! Practical ideas you can leverage!
The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works and ...
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Ari Mukherjee on Why Great Sales Organizations Are Razor-Tight Operations
24:42
24:42
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24:42Ari Mukherjee is the Vice President at Appian. On this episode of the Go To Masters Show, he shares how his McKinsey consulting background shaped his operational approach to building scalable go-to-market engines. Building thought partnerships through value engineering rather than product-focused conversations Implementing RPA accountability meetin…
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GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)
59:00
59:00
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59:00Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Ch…
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Sharan Balasubramanian on Moving from Top-Down to Bottom-Up Analytics
20:18
20:18
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20:18Sharan Balasubramanian is the Senior Manager of Incentive Compensation, Analytics and Reporting at Sun Pharma. On this episode of the Go To Masters Show, she shares insights from the pharmaceutical industry where sales reps don't directly influence sales but must navigate complex stakeholder ecosystems. Understanding pharmaceutical industry complex…
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Daniel Morris on Solving Business Problems, Not Just Running Analysis
17:16
17:16
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17:16Daniel Morris is the Head of Business Operations and Analytics at Proofpoint. On this episode of the Go To Masters Show, he shares how he scaled his team from 3 to 50+ people while supporting Proofpoint's growth to $2 billion ARR and eventual $12 billion acquisition. Moving analytics from measurement to strategic decision-making through customer ob…
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GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton
1:08:32
1:08:32
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1:08:32Kyle Norton is the Chief Revenue Officer at Owner, the fast-scaling restaurant SaaS platform valued at over $1B. Since joining from Shopify, Kyle has helped grow the company from $2M to $50M+ in ARR by instilling a high bar for sales talent, building RevOps early, and driving a disciplined go-to-market strategy. A podcast host himself, Kyle shares …
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Larry Penta on Building Flexible Yet Consistent Revenue Operations
31:18
31:18
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31:18Larry Penta is the Senior Director of Revenue and Commission at Snyk. On this episode of the Go To Masters Show, he shares how his unique dual role balances financial stewardship with revenue operations excellence in a fast-scaling DevOps security platform. Balancing automation with flexibility while maintaining data governance and controls Designi…
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Humans Over Paperwork: Christopher Hart’s Blueprint for People-First Total Rewards
21:03
21:03
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21:03Christopher Hart is the Director of Total Rewards at Boldyn Networks. On this episode of the Go To Masters Show, he shares how authentic leadership and inclusive design unlock real value in total rewards programs. Designing rewards programs that signal acceptance rather than conformity Integrating compensation, benefits, and DEI as one unified syst…
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Matthew Haddad on Being Comfortable with Being Uncomfortable
27:13
27:13
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27:13Matthew Haddad is the Senior Manager of Commercial Operations at Werfen North America. On this episode of the Go To Masters Show, he shares how his finance background and "Swiss Army knife" approach drive strategic decision-making in commercial operations. Being comfortable with being uncomfortable as a core requirement for success Balancing data-d…
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GTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood
27:48
27:48
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27:48Ghazi Masood is the Chief Revenue Officer at Retool, where he leads the go-to-market engine for the low-code developer platform. Previously he served as SVP & GM, Americas at Auth0 after leadership roles at Microsoft, Oracle, Polycom, and Nintex K2, and he advises several high-growth startups on GTM. A field-first operator, Ghazi specializes in lay…
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Vikas Sareen on Thinking in Systems, Not Just Tools
42:30
42:30
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42:30Vikas Sareen is the International RevOps Director at EMEA for Helium. On this episode of the Go To Masters Show, he shares his unconventional journey from finance to RevOps leadership across multiple industries. Transitioning from supporting roles to strategic RevOps leadership through curiosity and cross-functional learning Balancing data-driven i…
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GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson
38:56
38:56
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38:56Paul Williamson is a seasoned go-to-market leader and advisor best known for helping Plaid scale from $3M to $300M ARR. As Head of Revenue, he built and evolved Plaid’s go-to-market roadmap across product-market fit, upmarket expansion, and new verticals. With deep experience aligning GTM with product, he now advises founders on sequencing bets, bu…
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From Forecasts to Frontlines: Building Sales Ops in Semiconductors
37:04
37:04
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37:04Madhu Sudhan is the Head of Sales Operations at Sci-Fi. On this episode of the Go To Masters Show, he shares his unique perspective on establishing modern sales operations in traditional manufacturing environments. Building CRM-ERP integrations that unlock real-time business intelligence in semiconductor companies Transforming Excel-based forecasti…
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Nick Makee on Why Customer Comes Before Process
23:39
23:39
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23:39Nick Makee is the Senior Director of Global Enterprise Sales Operations at Park Place Technologies. On this episode of the Go To Masters Show, he shares his customer-first approach to operations built from 11 years of cross-functional experience. Putting "customer before process" while maintaining operational integrity Using AI to eliminate manual …
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GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He
30:58
30:58
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30:58Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic communications from day one. Previously, Jenny led comms at Square and has since helped hundreds of founders land coverage in top outlets like TechCrunch and Forbes. With deep expertise in positioning, storytelling, and P…
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Alignment, Incentives & the Human Touch: Claudio Yamashita on Global RevOps at Scale
19:52
19:52
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19:52Claudio Yamashita is the former VP of Sales Operations at SS&C Intralinks. On this episode of the Go To Masters Show, he shares insights from leading global revenue programs for 400+ sellers across five continents. Using forecasting as a mentoring and enablement tool rather than just number reporting Balancing AI automation with personalized custom…
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Tyler Will on Why Rev Ops Must Own Problems Not Just Answer Questions
30:26
30:26
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30:26Tyler Will is the VP of Revenue Operations at Intercom. On this episode of the Go To Masters Show, he shares a systems-driven approach to scaling GTM operations while maintaining efficiency at hypergrowth. Building automated territory and quota models that scale beyond manual Excel processes Using AI to eliminate low-value RevOps tasks while elevat…
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Build Less, Navigate More: Yuval Bresler on the Future of RevOps & AI
21:43
21:43
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21:43Yuval Bresler is the Director of Revenue Operations at Yotpo. On this episode of the Go To Masters Show, he shares his unconventional path from Israeli Justice Department attorney to RevOps leader and his unique approach to optimizing business operations. His framework for managing friction across cross-functional teams—knowing when to reduce it an…
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GTM 159: Scaling ZoomInfo to over $1B ARR, the Upmarket Playbook, and Launching CoPilot to over $100M Revenue in 6 months | James Roth
47:03
47:03
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47:03James Roth is the Chief Revenue Officer at ZoomInfo, where he oversees a global revenue engine supporting over 37,000 customers and more than $1 billion in ARR. With a background in scaling hypergrowth teams and building enterprise go-to-market machines, James has helped reposition ZoomInfo from a sales tool to the foundational data layer for moder…
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Problem-First RevOps: Austin Matthews on Commissions, Forecasts & the AI Advantage
24:12
24:12
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24:12Austin Matthews is the Director of Sales Operations at EverCommerce. On this episode of the Go To Masters Show, he shares his journey from sales rep to self-proclaimed "sales ops MacGyver" and his philosophy of building creative solutions in chaotic environments. His approach to creating paperclip-and-duct-tape solutions that deliver lasting busine…
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Andrew Brousell on Why Long-Term Incentives Drive Strategic Impact
15:57
15:57
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15:57Andrew Brousell is the Director of Compensation at Granite Telecommunications. On this episode of the Go To Masters Show, he shares 18 years of compensation expertise across multiple industries and market shifts. How long-term incentives create genuine employee investment and retention beyond traditional pay structures Leveraging AI and modern tool…
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GTM 158: From Startup to $4B+ Unicorn: How Vanta Scaled Past $100M ARR and Beat 40+ Competitors | Stevie Case
57:21
57:21
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57:21Stevie Case is the Chief Revenue Officer at Vanta, the $4B leader in trust management and compliance automation. Since joining in 2021, Stevie has scaled the company from sub-$20M ARR to north of $100M, navigated 40+ copycat competitors, rebuilt both pre- and post-sales engines, and led Vanta’s expansion from SMB into enterprise. A former world’s f…
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Gary Pudles on Why Happiness is a Choice and the Ultimate Business Strategy
33:32
33:32
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33:32Gary Pudles is the Founder, President, and CEO at AnswerNet. On this episode of the Go To Masters Show, he shares how choosing happiness daily creates better business outcomes and stronger leadership. He talks about: Making habits of doing what unsuccessful people avoid Balancing human touch with AI in customer service operations Using music and au…
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GTM 157: How ClickUp Scaled 17x and Cut CAC 3× — GTM Systems, Building Incrementally and Going from PLG to SLG | Gaurav Agarwal
52:37
52:37
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52:37Gaurav Agarwal is the COO of ClickUp, where he’s helped scale the company 17x in two years and cut CAC by 3x—all while leading across marketing, product, sales, and services. Formerly in banking and product roles, Gaurav brings a rare systems-oriented mindset to growth. He’s known for connecting the dots across GTM, scaling PLG engines, driving inc…
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Josh Rappoport on Why Finance Is 20% Math and 80% Psychology
29:31
29:31
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29:31Josh Rappoport is the VP Finance at Acumatica. On this episode of the Go To Masters Show, he shares how curiosity and people-first leadership drive operational excellence across diverse go-to-market models. Building structure and process as enablers of speed, not barriers Leading with empathy and prioritizing people during uncertain times Strengthe…
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GTM 156: Revenue Marketing Unpacked: GTM Lessons, AI, and What’s Really Broken in Attribution | John Fernandez
1:04:00
1:04:00
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1:04:00John Fernandez is SVP at Datasite, with a track record as GTM leader at Glia, ContentWise, and Diligent, having scaled teams through IPOs, acquisitions, and $1.4B in equity events. At Glia, John pioneered revenue marketing’s impact, driving 71% of pipeline and 60% of new business revenue from marketing. Connect with him for real-world GTM lessons, …
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From Data Geek to RevOps Leader: Amber Rouse on the Power of Metrics, AI & Cross-functional Impact
24:20
24:20
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24:20Amber Rouse is the Revenue Operations Director at Sharecare. On this episode of the Go To Masters Show, she shares her unique approach to transforming analytical insights into actionable revenue strategies across complex sales cycles. Building KPI frameworks that predict success in long sales cycles before results materialize Mastering cross-functi…
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GTM 155: How to Build a GTM Motion from Scratch — Using AI, Community, and Data as a Moat | Erica Anderman
1:00:04
1:00:04
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1:00:04Erica Anderman is the co-founder and COO of Foodini, an AI-powered platform solving food allergy and dietary transparency through data infrastructure. With over 15 years of go-to-market experience across foodtech and vertical SaaS, Erica has led revenue at companies like Slice, Seated, and Odeko, and held roles across sales, customer success, partn…
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Finance Fireside: Niranjan Sivan on The 30-60-90 Playbook for Finance Leaders
20:22
20:22
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20:22Niranjan Sivan is the VP of Finance at Everstage. On this episode of the Go To Masters Show, he shares his strategic 30-60-90 day framework for finance leaders joining new organizations. His learn-plan-scale approach to the critical first 90 days in any finance leadership role Building trust as a business partner rather than coming in "with a stick…
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Cass Ernst-Faletto on Balancing Revenue Speed vs Scale
21:52
21:52
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21:52Cass Ernst-Faletto is the Senior Director of Global RevOps at Pendo. On this episode of the Go To Masters Show, she shares her framework for balancing tactical execution with strategic thinking across revenue operations. Her two-lever approach: unblocking near-term revenue vs laying groundwork for scalable processes How to facilitate cross-function…
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The Next Digital Revolution: You Optimized for Humans, Now You Have to Optimize for AI | with Mike Walrath (CEO of Yext)
21:06
21:06
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21:06This bonus episode explores one of the most important shifts happening in go-to-market right now: the move from optimizing for humans to optimizing for AI. Mike Walrath, CEO of Yext and former founder of Right Media (acquired by Yahoo for $850M), shares why this change is as big — or bigger — than the first wave of digital transformation. You’ll le…
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GTM 154: How AI is Reshaping Sales Tech | Lessons from Building Sales Cloud, Sales Navigator and now an AI-Native Startup
59:29
59:29
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59:29Doug Camplejohn is a serial entrepreneur and seasoned executive with extensive experience in B2B SaaS and go-to-market strategies. He has previously held leadership positions at major tech companies including LinkedIn, Salesforce, and Apple before founding Coffee, an AI-first CRM platform. Discussed in this Episode: AI-powered CRM and sales automat…
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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes
48:27
48:27
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48:27Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. With a background in investment banking and venture capital, Austin brings a uniquel…
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Winning with Wellness: How Brandon Farb Drives Sales Success at Allstate Canada
28:07
28:07
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28:07Brandon Farb is the Director of Sales Planning and Compensation at Allstate Canada. On this episode of the Go To Masters Show, he talks about: His "Winning With Wellness" program that allows salespeople to disconnect while maintaining earnings potential Four guiding principles framework for creating fair, performance-driven, and sustainable comp pl…
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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia
33:23
33:23
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33:23What’s actually working in go-to-market right now? In this live panel from the GTM Fund AGM, three early-stage leaders from three exceptional companies—Centari, Atrix AI, and Gaiia—break down how they’re closing enterprise deals in some of the most challenging verticals: legal, pharma, and telecom. From viral LinkedIn content and founder-led dinner…
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GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)
36:45
36:45
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36:45Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and CaptivateIQ. Dennis amassed incredible insights through his experience as the Chief Revenue Officer of Procore, where he helped grow the company from $10M to $900M+ in revenue and guided it through a successful IPO. At Procore, he led all customer-facing functions—Sales,…
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