In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
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Salesoperations Podcasts
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of po ...
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Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Increase sales, enhance productivity and drive incremental growth! Practical ideas you can leverage!
The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let’s have fun talking about what works and ...
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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes
48:27
48:27
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48:27Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Previously, Austin led the growth team at Ramp, where he scaled the org from 1 to 25+ and pioneered a product-led, experiment-driven GTM approach. With a background in investment banking and venture capital, Austin brings a uniquel…
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Winning with Wellness: How Brandon Farb Drives Sales Success at Allstate Canada
28:07
28:07
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28:07Brandon Farb is the Director of Sales Planning and Compensation at Allstate Canada. On this episode of the Go To Masters Show, he talks about: His "Winning With Wellness" program that allows salespeople to disconnect while maintaining earnings potential Four guiding principles framework for creating fair, performance-driven, and sustainable comp pl…
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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia
33:23
33:23
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33:23What’s actually working in go-to-market right now? In this live panel from the GTM Fund AGM, three early-stage leaders from three exceptional companies—Centari, Atrix AI, and Gaiia—break down how they’re closing enterprise deals in some of the most challenging verticals: legal, pharma, and telecom. From viral LinkedIn content and founder-led dinner…
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GTM 151: How to Scale Vertical SaaS in 2025 | Dennis Lyandres (Ex-CRO, Procore)
36:45
36:45
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36:45Dennis Lyandres is an Advisor with ICONIQ and a Board Member of Speedchain and CaptivateIQ. Dennis amassed incredible insights through his experience as the Chief Revenue Officer of Procore, where he helped grow the company from $10M to $900M+ in revenue and guided it through a successful IPO. At Procore, he led all customer-facing functions—Sales,…
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From SDR to RevOps Leader: Patrick Sweny’s Journey Through Strategy, Tech, and Transformation
35:06
35:06
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35:06Patrick Sweny is the Director of RevOps at Coursera. On this episode of the Go To Masters Show, he talks about: Running RevOps teams with product management methodologies and sprint-based workflows Mastering the art of setting boundaries and strategic technology evaluation Evolving RevOps from data delivery to change management and strategic partne…
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GTM 150: 80% of Exec Roles Aren’t Posted, Here's How to Land Them Anyway with Andy Mowat
48:22
48:22
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48:22Andy Mowat is the Co-Founder of Whispered, and is responsible for building incredible RevOps and GTM systems at unicorns like Upwork, Box, and Culture Amp. With over two decades of experience leading marketing ops, sales ops, and go-to-market infrastructure, Andy is a true pioneer of modern RevOps. Today, he’s building tools to help tech executives…
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Pricing Power Moves: From Tactics to Transformation with Karan Sood
23:58
23:58
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23:58Karan Sood is the Senior Director of Sales Operations at Rakuten Kobo. On this episode of the Go To Masters Show, he shares how pricing has evolved from a passive, cost-plus function to a strategic revenue driver that shapes entire go-to-market strategies. Transforming pricing from "order-taking" to strategic value creation across different busines…
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GTM 149: How to Scale International Sales Teams with Rick Kelley
46:56
46:56
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46:56Rick Kelley is the former SVP of Gaming & App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organization & played a pivotal role in building out Meta’s go-to-market teams across North America & EMEA. Over his 15-year career at Meta, Rick was instrumental in driving international expansion, especia…
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GTM 148: Winning Every Tech Shift from a 3X Founder (From Internet to AI)
54:31
54:31
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54:31Sean Whiteley is a three-time founder and the Co-Founder of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Previously, he founded GetFeedback (acquired by Campaign Monitor) and Kieden (acquired by Salesforce), where he also served as SVP & GM. With over two decades at the forefront of tech’s biggest transformati…
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The Future of Revenue Operations: Insights from Helene Hartmann-Dirani
13:10
13:10
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13:10Hartmann-Dirani is the VP of Revenue Operations and Enablement at Restaurant 365. On this episode of the Go To Masters Show, she shares her evolution from marketing to leading unified revenue operations. Creating robust forecasting cadences that align entire organizations Building cross-functional alignment between sales, marketing, and customer su…
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Finance Fireside: Jason Wooten on Scaling, Negotiating, and Leading with Context
27:30
27:30
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27:30Jason Wooten is the Head of Finance Operations at ClickUp. On this episode of the Go To Masters Show, he shares insights from his unique journey from sales to finance leadership. Merging deal desk and procurement for unified decision-making Balancing risk management with responsible revenue growth Creating compensation plans that drive the right be…
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Revenue Operations with Foresight: Ajay Erogbogbo’s Approach to Long-Term Success
20:41
20:41
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20:41Ajay Erogbogbo is the Vice President of Revenue Operations at Pathward. On this episode of the Go To Masters Show, he shares how a finance-first mindset helps structure long-term revenue strategy. Building revenue operations around predictability and actionable insights Creating a 4-pillar framework to align short-term actions with long-term goals …
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GTM 147: RevOps Is a Hidden Growth Engine with Navin Persaud, VP of RevOps at 1Password
42:16
42:16
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42:16Navin Persaud is the VP of Revenue Operations at 1Password, where he leads a 30+ person team supporting a GTM org of 450+. With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. He’s known for buildin…
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Flavio Ferracuti on The Psychology of Change in Medical Sales
31:00
31:00
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31:00Flavio Ferracuti is the Director of Sales, EU Distributed Operations at STAAR Surgical. On this episode of the Go To Masters Show, he brings a global sales perspective rooted in medical innovation and strategic leadership. Flavio discusses: Why strong customer relationships go beyond product and into business advisory The role of psychology and neu…
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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext
38:43
38:43
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38:43Mike Walrath is the CEO and Chairman of Yext, a publicly traded digital presence platform that helps businesses manage and synchronize their digital presence across search engines, maps, apps, and voice assistants by ensuring that information like locations, services, FAQs, and brand content appears accurately and consistently wherever customers se…
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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell
38:54
38:54
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38:54Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. With over 30 years of experience scaling revenue teams across FinTech, SaaS, cloud computing, and communications, Marcy has held executive roles at Boomi and PayPal—where she led an …
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Alli McKeon on Why Driving Change is More Art than Science
28:28
28:28
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28:28Alli McKeon is the Director of Sales Strategy & Operations, Americas at OneTrust. On this episode of the Go To Masters Show, she shares her journey from auditing to Ops leadership, talking about: Why momentum, buy-in, and “buzz” are key for organizational change Why great RevOps is not just about data crunching Embracing the “number two” role while…
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Pratik Shrestha on The Art of Simplification in RevOps
30:01
30:01
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30:01Pratik Shreshta is the Director of Sales Ops at Qualys. He has experience in simplifying complex GTM systems to create seamless experiences. On this episode of the Go To Masters Show, he talks about: Aligning cross-functional teams to buyer experience How comp plan design and rep retention are deeply linked The importance of changing your environme…
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GTM 144: How AI is Rewriting Product and GTM Playbooks | with Oji Udezue (CPO - Typeform, Calendly)
58:30
58:30
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58:30Oji Udezue was most recently Chief Product Officer at Typeform, where he led product strategy across the company’s growing suite of tools. Previously, he was CPO at Calendly, where he helped scale one of the most beloved PLG tools in the market. Before that, he was Head of Product for Creation and Conversation at Twitter, leading core features like…
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Ethan Lippman on Dashboards: Where Data Goes to Die
24:24
24:24
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24:24Ethan Lippman is the VP of Revenue Operations at Alkami Technologies. On this episode of the Go To Masters Show, Ethan shares a masterclass in building RevOps with intention, impact, and innovation. He dives into: His journey from product management to RevOps The power of "Democratize, Disseminate, Narrate” for driving data transparency Creative st…
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GTM 143: Why Most AI Messaging Fails and How to Actually Stand Out in a Crowded Market | Harmony Anderson
37:37
37:37
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37:37Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. She is currently the VP of Growth and Marketing at Superhuman, the most productive email app ever made for teams. She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes. She is deeply passio…
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GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor
56:47
56:47
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56:47Udi Ledergor served as CMO during Gong’s rise from new SaaS startup to industry dominance. By building a playful, human-centric brand with a lighthearted tone, he captured buyers’ attention and dollars and turned them into raving fans. He helped Gong go from zero to hundreds of millions in revenue, while achieving a multi-billion-dollar valuation. …
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Finance Fireside: Jessica Trimmer on Navigating Complex Quote-to-Cash Cycles and M&A Transitions
23:33
23:33
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23:33Jessica Trimmer is the Director of Revenue at Intapp. She’s a seasoned revenue accounting leader with over 20 years of experience driving operational excellence. This episode of the Go To Masters Show features Jessica, as she talks about: Streamlining quote-to-cash (Q2C) cycles Importance of collaboration across functions The underrated potential o…
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GTM 141: Timeless Growth Tips From a $7.4B Oracle Exit and Scaling Carta to $450M in Revenue | Jeff Perry
50:14
50:14
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50:14Jeff Perry is a truly iconic revenue leader and the Chief Revenue Officer (CRO) at Carta, responsible for core software revenue across New Business, Upsell, Cross Sell, and Customer Success. Prior to Carta, Jeff led SMB Sales at DocuSign, and started his career at Oracle, where he rose from Strategic Account Manager to VP of Sales over a decade. Di…
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GTM 140: How Microsoft Scaled from $600M to $5B: The Enterprise Playbook with Hayden Stafford
54:03
54:03
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54:03Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. Prior to joining Seismic, he served as President of Global Field Operations at Pegasystems. Before that, Hayden was Corporate Vice Pres…
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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith
58:54
58:54
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58:54Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS,…
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When Literature Meets Strategy: How Brianna Lewke’s Academic Background Helped Her Ace Sales Enablement
35:59
35:59
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35:59Brianna Lewke is the Senior Director of GTM Enablement at Lyra Health, where she ensures every market-facing employee is equipped to do the best work of their career. This episode of the Go To Masters Show features Brianna, as she talks about: Her unique journey from German literature to sales enablement Why enablement needs to be about teaching vs…
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The IPO Growth Formula: Diana Green’s take on Streamlining Ops & Driving Revenue
22:55
22:55
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22:55Diana Green is the VP of RevOps at Docker. Shifting from Finance to RevOps, she has over 25 years of experience, including pivotal roles at SentinelOne and NetApp. This episode of Go To Masters Show features Diana, as she talks about: How data-driven decision-making shapes leadership Key differences between pre-IPO and post-IPO operations The impac…
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GTM 138: The AI Advantage, Solving Sales & Marketing Alignment for Better GTM Execution with Jaleh Rezaei
54:23
54:23
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54:23Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Mutiny helps enterprises restore the human element in modern buying at scale, and is used by some of the fastest growing companies in the world in…
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Finance Fireside: Fawad Dar on The 3 Keys to Successful M&A Integration
7:32
7:32
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7:32Fawad Dar is the Financial Controller of Aviat Networks. He has led finance teams across global organizations, ensuring compliance and driving financial efficiency. This episode of Go To Masters Show features Fawad, as he talks about: Best practices for integrating acquisitions and ensuring financial stability How automation and analytics are shapi…
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GTM 137: The Biggest Business Turnaround You've Never Heard Of & The Growth Levers to Pull When Things Go Wrong | Cassie Young
56:24
56:24
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56:24Cassie Young is a General Partner at Primary Venture Partners, a $1B AUM early-stage venture capital firm in New York that has backed category-defining companies such as Chief, Alma, K Health, Latch, Alloy, Dandy and Vestwell. Before joining Primary, Cassie was Chief Customer and Commercial Officer for Marigold (formerly known as CM Group), an Insi…
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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin
59:07
59:07
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59:07Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, including Asana and Calendly. As the cherry on top, Jessica also built and sold a successful frozen …
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