In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
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Salesoperations Podcasts
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down. This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of po ...
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Sales Enablement Lab with Thierry van Herwijnen | Enabling Sales Conversation That Matter
Increase sales, enhance productivity and drive incremental growth! Practica
The world of sales is rapidly changing! Traditional sales strategies are no longer effective. Customers no longer buy solutions but buy business outcomes. This is the Sales Enablement Lab, a weekly podcast dedicated to Sales & Sales Enablement. My co-hosts and I outline practical ideas you can leverage day to day, to increase sales, enhance productivity and drive incremental growth! How about joining me on a podcast? Be my co-host for a session and let's have fun talking about what works and ...
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Colin Towner on Why Simplicity Wins in Comp Plan Design
16:21
16:21
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16:21Colin Towner is the VP of Global Commercial Operations at Shockwave Medical. On this episode of the Go To Masters Show, he shares insights from over 20 years across eight medical device companies, spanning vascular, orthopedics, GI, and urology. How machine learning transforms revenue forecasting from simple statistical models to multi-factor predi…
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Yassine Almiaadi on Why RevOps Is the Bridge Between Departments
18:56
18:56
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18:56Yassine Almiaadi is the Head of Revenue Operations and GTM Strategy at AirTies. On this episode of the Go To Masters Show, he shares insights from leading the transition from a hardware company to a pure software business in the telco smart Wi-Fi space. Navigating revenue recognition traps when moving from hardware to SaaS business models Building …
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VC 1: Inside the New Exit Economy: IPOs, Secondaries & AI with Meritech’s Alex Clayton
1:06:38
1:06:38
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1:06:38Alex Clayton is one of the clearest minds in growth-stage investing, the person elite founders turn to when the market is noisy and the stakes are high. A General Partner at Meritech Capital, Alex has built a reputation for breaking down complex businesses with uncommon clarity, from his legendary S-1 teardowns to his frameworks on power laws, seco…
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Kapil Duggal on Reading Finance Like a Doctor Reads a Pulse
23:17
23:17
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23:17Kapil Duggal is the Head of Finance, India at Transaction Network Services, a subsidiary of Coke Global Solutions. On this episode of the Go To Masters Finance Fireside podcast, he shares insights from 20 years leading finance operations across record-to-report, order-to-cash, and procure-to-pay functions. How virtue trumps talent when building hig…
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GTM 170: 0 Customers → $4B: Inside Snowflake’s GTM Machine with Chris Degnan
50:51
50:51
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50:51Chris Degnan is the former Chief Revenue Officer of Snowflake, where he helped scale the company from pre-product to over $4B in ARR and more than $100B in market cap. Over his 11-year tenure, Chris built Snowflake’s go-to-market engine from the ground up, from personally running the first outbound campaigns to leading a global sales organization t…
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Designing for Reality: Wayne Chiang on Consumption Comp, SPM Timing, and AI Self-Service
28:32
28:32
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28:32Wayne Chiang is the Director of Sales Compensation at Cribble. On this episode of the Go To Masters Show, he shares insights from over 20 years navigating sales comp across insurance, legacy tech, and high-growth SaaS startups. How compensation design evolves from hyper-growth ARR focus to consumption-based stickiness models Why companies should ad…
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Jeremy Whiteman on Building Agility Into Sales Operations DNA
28:49
28:49
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28:49Jeremy Whiteman is the Senior Director, Sales Operations and Commercial Excellence at Resideo. On this episode of the Go To Masters Show, he shares how early experience carrying a bag shaped his approach to leading six distinct sales ops functions. Building agility as a core competency to navigate uncontrollable market dynamics and leadership chang…
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GTM 169: How Airbyte Hit $1B: The Open-Source, Community-First Playbook
48:19
48:19
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48:19Michel Tricot is the co-founder and CEO of Airbyte, the open-source data movement platform he launched in 2020. Before Airbyte, Michel led integrations and served as Director of Engineering at LiveRamp, where he scaled the teams and pipelines that synced massive data volumes. He also helped build rideOS as a founding engineer and Director of Engine…
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Hope Blaythorne on Why Change Is Your Career Superpower
32:27
32:27
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32:27Hope Blaythorne is the Chief of Staff, Revenue at Octopus Deploy. On this episode of the Go To Masters Show, she shares insights from her journey across sales, channel management, customer success, and operations leadership. Navigating from enterprise hierarchy to startup meritocracy while building cross-functional alignment Embracing change as opp…
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Sara Terlecki on Being the Calm in Sales Ops Chaos
11:40
11:40
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11:40Sara Terlecki is the Director of Sales Operations at Dialight. On this episode of the Go To Masters Show, she shares her unconventional path from retail management to leading sales ops in complex manufacturing environments. Bringing clarity to chaos through cross-functional alignment in industrial manufacturing Building trust across teams as the fo…
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GTM 168: How ZoomInfo Built a $1B RevOps Engine, The Operating Cadence Behind Breakout Growth | Tessa Whittaker
50:38
50:38
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50:38Tessa Whittaker is the VP of Revenue Operations at ZoomInfo, where she leads a 70-person global team powering one of SaaS’s most efficient $1B+ revenue engines. Over the past decade, she’s helped architect the systems, cadence, and AI workflows that underpin how ZoomInfo operates at scale. Tessa is known as one of the most thoughtful operators in t…
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Peter Van Lier on Why Data Is Just the Starting Point of the Story
20:50
20:50
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20:50Peter Van Lier is the Senior Sales Operations and Commercial Excellence Leader at Imperative Care. On this episode of the Go To Masters Show, he shares his journey from coding data warehouses at multinational medical device companies to building RevOps systems from dollar zero at a neurovascular startup. How sales and operations planning prevents h…
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Juan Felipe Mejia on Why Simplicity Is the Ultimate Sophistication in Sales Comp
27:53
27:53
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27:53Juan Felipe Mejia is the Senior Director of Global Sales Compensation and Operations at UiPath. On this episode of the Go To Masters Show, he shares 20 years of sales compensation expertise across multiple industries, blending finance, strategy, and psychology to influence behavior through numbers. How Monte Carlo financial modeling projects differ…
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GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant
1:09:01
1:09:01
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1:09:01Peter Grant is the Chief Revenue Officer at You.com, the AI search and productivity platform reshaping how people find and create information. A veteran GTM leader, Peter has built and scaled revenue engines at some of tech’s most iconic companies — from Siebel Systems to Salesforce to C3.ai — working directly under legends like Tom Siebel and Marc…
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Matthew Thompson on Why GTM Leaders Must Lead From the Front, Not the Desk
17:44
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17:44Matthew Thompson is the Chief Revenue Officer at Socure, the global leader in identity verification and fraud prevention. On this episode of the Go To Masters Show, he shares how 11 years in Army Special Operations shaped his approach to building high-performing GTM teams through trust, shared consciousness, and empowered execution. The Team of Tea…
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Erik Hofstede on Why Revenue Operations Is Your Success, Not Your Job
27:36
27:36
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27:36Erik Hofstede is the VP Revenue and Customer Operations at GoGuardian. On this episode of the Go To Masters Show, he shares his unconventional journey from chemical engineering to RevOps leadership and how he tripled a business by challenging subscription models. The leadership success profile: Think strategically, build teams, drive results, inspi…
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BONUS: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams
17:46
17:46
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17:46This bonus episode dives into how Rick Kelley helped scale Meta’s global sales organization (from 900 employees to 90,000) and the playbook behind building high-performing international teams. Rick Kelley is the former SVP of Gaming and App Monetization Solutions at Meta and Managing Director of Meta Ireland, where he led a $1B+ revenue organizatio…
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Yun Wong on Why System Integration Is Like Untangling a Spaghetti Ball
25:36
25:36
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25:36Yun Wong is the VP of Finance Systems Transformation and M&A Integration at Datavant and founder of Falcon Transformation LLC. On this episode of the Go To Masters Finance Fireside, she shares 23 years of finance transformation experience from stapling receipts to leading enterprise-wide integrations. How to integrate M&A deals in four months throu…
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Terry Kim on Why Ignoring AI Is Not an Option for Finance Leaders
12:07
12:07
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12:07Terry Kim is the Senior Director of Finance and Business Operations for Asia at Coupa Software. On this episode of the Go To Masters Finance Fireside, he shares his journey across consulting, banking, and SaaS leadership spanning multiple continents. The crawl, walk, run approach to transformation while staying comfortable with gray areas Why succe…
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GTM 166: SEO → AEO: The Next Big Shift in How People Discover Your Product
35:29
35:29
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35:29By GTMnow
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Sam Clark on Why Understanding Failure Is More Critical Than Measuring Success
23:18
23:18
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23:18By Conversations with GTM experts by Everstage
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Jesse Morris on Why Ideas Are Only as Good as the Action That Surrounds Them
28:29
28:29
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28:29Jesse Morris is a Tech Founder and Global Revenue Operations Leader at Never Ever Ordinary. On this episode of the Go To Masters Show, he shares his math geek approach to solving big problems and building global teams across 15 countries. The Wayne Gretzky principle: skating to where the puck is going in your career moves Why agentic AI requires ma…
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GTM 165: Vibe prompting, AI fluency, and the new rules of go-to-market | Kieran Flanagan
48:52
48:52
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48:52Kieran Flanagan is the SVP of Marketing at HubSpot and Co-Host of Marketing Against the Grain. A longtime operator and investor, he’s at the forefront of how AI is reshaping go-to-market. With a background in engineering and years leading growth and marketing teams, Kieran now spends his time building, experimenting, and sharing lessons on how prom…
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Doug Rendler on Why Top Sales Reps Are Quarterbacks Who Guard Their Time
11:51
11:51
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11:51Doug Rendler is the Sales and Business Development Leader at A10 Networks. On this episode of the Go To Masters Show, he shares his quarterback approach to building high-performing sales teams and navigating high-growth transitions. The honey badger mindset: building resilience through discipline over motivation How AI becomes your sales teammate, …
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Ari Mukherjee on Why Great Sales Organizations Are Razor-Tight Operations
24:42
24:42
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24:42Ari Mukherjee is the Vice President at Appian. On this episode of the Go To Masters Show, he shares how his McKinsey consulting background shaped his operational approach to building scalable go-to-market engines. Building thought partnerships through value engineering rather than product-focused conversations Implementing RPA accountability meetin…
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GTM 164: 28th at Stripe → Billions: Cristina Cordova’s GTM Playbook (Linear, Notion)
59:00
59:00
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59:00Cristina Cordova is a seasoned operator who has scaled some of the most iconic companies in tech. At Stripe, she built and led partnerships that became a foundational revenue engine, including the pivotal deal with Shopify. At Notion, she helped turn viral adoption into a durable distribution strategy powered by community. Today, Cristina is the Ch…
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Sharan Balasubramanian on Moving from Top-Down to Bottom-Up Analytics
20:18
20:18
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20:18Sharan Balasubramanian is the Senior Manager of Incentive Compensation, Analytics and Reporting at Sun Pharma. On this episode of the Go To Masters Show, she shares insights from the pharmaceutical industry where sales reps don't directly influence sales but must navigate complex stakeholder ecosystems. Understanding pharmaceutical industry complex…
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Daniel Morris on Solving Business Problems, Not Just Running Analysis
17:16
17:16
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17:16Daniel Morris is the Head of Business Operations and Analytics at Proofpoint. On this episode of the Go To Masters Show, he shares how he scaled his team from 3 to 50+ people while supporting Proofpoint's growth to $2 billion ARR and eventual $12 billion acquisition. Moving analytics from measurement to strategic decision-making through customer ob…
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GTM 163: From $2M to $50M ARR to Unicorn: How Owner Scaled with AI & Talent Density | CRO Kyle Norton
1:08:32
1:08:32
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1:08:32Kyle Norton is the Chief Revenue Officer at Owner, the fast-scaling restaurant SaaS platform valued at over $1B. Since joining from Shopify, Kyle has helped grow the company from $2M to $50M+ in ARR by instilling a high bar for sales talent, building RevOps early, and driving a disciplined go-to-market strategy. A podcast host himself, Kyle shares …
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Larry Penta on Building Flexible Yet Consistent Revenue Operations
31:18
31:18
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31:18Larry Penta is the Senior Director of Revenue and Commission at Snyk. On this episode of the Go To Masters Show, he shares how his unique dual role balances financial stewardship with revenue operations excellence in a fast-scaling DevOps security platform. Balancing automation with flexibility while maintaining data governance and controls Designi…
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Humans Over Paperwork: Christopher Hart’s Blueprint for People-First Total Rewards
21:03
21:03
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21:03Christopher Hart is the Director of Total Rewards at Boldyn Networks. On this episode of the Go To Masters Show, he shares how authentic leadership and inclusive design unlock real value in total rewards programs. Designing rewards programs that signal acceptance rather than conformity Integrating compensation, benefits, and DEI as one unified syst…
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Matthew Haddad on Being Comfortable with Being Uncomfortable
27:13
27:13
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27:13Matthew Haddad is the Senior Manager of Commercial Operations at Werfen North America. On this episode of the Go To Masters Show, he shares how his finance background and "Swiss Army knife" approach drive strategic decision-making in commercial operations. Being comfortable with being uncomfortable as a core requirement for success Balancing data-d…
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GTM 162: From PLG to Enterprise: How to Layer Sales Without Breaking What Works | Ghazi Masood
27:48
27:48
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27:48Ghazi Masood is the Chief Revenue Officer at Retool, where he leads the go-to-market engine for the low-code developer platform. Previously he served as SVP & GM, Americas at Auth0 after leadership roles at Microsoft, Oracle, Polycom, and Nintex K2, and he advises several high-growth startups on GTM. A field-first operator, Ghazi specializes in lay…
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Vikas Sareen on Thinking in Systems, Not Just Tools
42:30
42:30
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42:30Vikas Sareen is the International RevOps Director at EMEA for Helium. On this episode of the Go To Masters Show, he shares his unconventional journey from finance to RevOps leadership across multiple industries. Transitioning from supporting roles to strategic RevOps leadership through curiosity and cross-functional learning Balancing data-driven i…
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GTM 161: How to Build a GTM Roadmap (Lessons from Plaid’s $3M → $300M Scale) | Paul Williamson
38:56
38:56
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38:56Paul Williamson is a seasoned go-to-market leader and advisor best known for helping Plaid scale from $3M to $300M ARR. As Head of Revenue, he built and evolved Plaid’s go-to-market roadmap across product-market fit, upmarket expansion, and new verticals. With deep experience aligning GTM with product, he now advises founders on sequencing bets, bu…
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From Forecasts to Frontlines: Building Sales Ops in Semiconductors
37:04
37:04
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37:04Madhu Sudhan is the Head of Sales Operations at Sci-Fi. On this episode of the Go To Masters Show, he shares his unique perspective on establishing modern sales operations in traditional manufacturing environments. Building CRM-ERP integrations that unlock real-time business intelligence in semiconductor companies Transforming Excel-based forecasti…
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Nick Makee on Why Customer Comes Before Process
23:39
23:39
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23:39Nick Makee is the Senior Director of Global Enterprise Sales Operations at Park Place Technologies. On this episode of the Go To Masters Show, he shares his customer-first approach to operations built from 11 years of cross-functional experience. Putting "customer before process" while maintaining operational integrity Using AI to eliminate manual …
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GTM 160: The Startup PR Playbook Every Founder Needs: How to Nail Your Launch, Get in the News, and Avoid the Biggest PR Mistakes | Jenny He
30:58
30:58
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30:58Jenny He is the Founder and General Partner at Position Ventures, an early-stage venture fund that backs startups with strategic communications from day one. Previously, Jenny led comms at Square and has since helped hundreds of founders land coverage in top outlets like TechCrunch and Forbes. With deep expertise in positioning, storytelling, and P…
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