GTM 167: Competing With Giants: Inside You.com’s Battle Against OpenAI & Google

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GTM 167: Competing with Giants: Inside You.com’s Battle Against OpenAI & Google | Peter Grant

7d ago 1:09:01

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Peter Grant is the Chief Revenue Officer at You.com, the AI search and productivity platform reshaping how people find and create information. A veteran GTM leader, Peter has built and scaled revenue engines at some of tech’s most iconic companies — from Siebel Systems to Salesforce to C3.ai — working directly under legends like Tom Siebel and Marc Benioff. Today, he’s leading You.com’s charge against giants like OpenAI and Google, bringing precision, storytelling, and speed to the most transformative era in technology.

Discussed in this episode

How Peter defines “the biggest opportunity of our lifetime” in AI
Lessons from working under Tom Siebel, Marc Benioff, and Rishi Khosla
How to hire SEAL-Team-Six-level GTM talent
Why belief and speed are non-negotiables when competing with giants
You.com’s differentiation strategy against OpenAI and Google
How to operationalize AI literacy and agentic workflows
The ROI gap in generative AI adoption, and how to fix it
Building products that stand on truth

Episode Highlights

00:14 — The biggest opportunity in technology this century

05:25 — Lessons from working directly with Thomas Siebel

06:41 — How to hire “SEAL Team Six” sales talent

10:24 — Why “train hard, fight easy” defines great enablement

20:08 — The new sophistication bar for AI literacy in sales

25:14 — How You.com differentiates against OpenAI & Google

30:00 — Peter’s personal AI productivity system: 40 agents

40:12 — Speed, truth, and trust: You.com’s go-to-market culture

48:30 — The “war room” story: building a sales plan overnight

59:45 — No easy days: why startup life mirrors special forces

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Guest Links

LinkedIn: linkedin.com/in/peterkgrant
Company: you.com

Recommended Books

The Hard Thing About Hard Things by Ben Horowitz
Elephants Can’t Dance by Louis V. Gerstner Jr.
The Master Algorithm by Pedro Domingos
No Easy Day by Mark Owen — a favorite for its lessons on grit and resilience

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
Visit gtmnow.com for more episodes and other interesting content.

Chapters

1. Setting The AI Moment (00:00:00)

2. Lessons From Siebel And Salesforce (00:02:20)

3. Hiring SEAL‑Team Sales Talent (00:05:10)

4. Training, Certification, And NRR (00:10:45)

5. From Prompts To Agentic Workflows (00:14:55)

6. Proof Of ROI: Media Use Cases (00:18:50)

7. Differentiation Against OpenAI And Google (00:22:10)

8. Agent Management And Sales Productivity (00:26:40)

9. Go‑To‑Market Tactics That Work Now (00:31:00)

10. Values, Speed, And Trust (00:36:10)

11. Mentors, Mindset, And Urgency (00:41:00)

12. Continuous Learning And Thought Leadership (00:46:00)

13. Work Ethic, Balance, And Mission (00:51:00)

14. Mentorship And Paying It Forward (00:56:30)

15. Where To Connect (01:08:21)

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