GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar

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6M ago 55:01

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Kyle Poyar is the Co-Founder and Operating Partner at Tremont, with over 8 years of experience at OpenView where he became a leading voice in the product-led growth (PLG) movement. Kyle shares his insights on the inevitability of PLG in an AI-driven future and reveals must-try tactics to accelerate growth using a PLG approach.
Discussed in this Episode:

Why PLG is becoming inevitable, especially with the rise of AI in software
Creative ways companies can build out their PLG motion
How social proof and PLG are merging to influence buying decisions
Advice for early-stage founders looking to set up a PLG motion
The realities of working in venture capital and how to break into the industry

Highlights:
(4:22) The evolution of PLG from an investment risk to a critical strategy.
(9:10) Will the vast majority of software companies have a PLG motion in the future?
(18:56) Using product data for marketing purposes.
(21:17) Offering an affordable entry-level package to land and expand.
(23:44) The increasing importance of social proof in PLG.
(31:41) Advice for early-stage founders setting up a PLG motion.
(37:43) Kyle's journey from consulting to VC and advice for breaking into venture.
(44:43) One thing revenue leaders believe to be true that Kyle thinks is bull$***(47:59) One thing that is working for Kyle in go-to-market right now.
Guest Speaker Links (Kyle Poyar):
LinkedIn: https://www.linkedin.com/in/kyle-poyar/
Newsletter: https://www.growthunhinged.com/
Host Speaker Links (Scott Barker):
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsors:

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The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
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