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How To Create a Results-Driving B2B Marketing Strategy for 2026

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Manage episode 514919287 series 1273522
Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to Episode 4 of the Marketing Strategies for 2026 series by Exposure Ninja.

Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026

Forget the boring-to-boring approach — your B2B marketing strategy for 2026 needs personality alongside performance.

Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) reveal why understanding your ICP goes beyond firmographics to include the actual humans making decisions, from procurement to the C-suite.

They expose the reality of B2B buyers comparing vendors in ChatGPT, why your sales team holds crucial attribution data most marketers ignore, and how brands like monday.com and Wiz prove that B2B marketing can be both effective and entertaining without becoming absurd.

From Formula 1 sponsorships to the CISO cocktail series, discover how leading B2B brands balance sophisticated account-based marketing with creative approaches that actually convert — plus why AI Search Optimisation isn't optional anymore for enterprise deals.

  continue reading

531 episodes

Artwork
iconShare
 
Manage episode 514919287 series 1273522
Content provided by Tim Cameron-Kitchen. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tim Cameron-Kitchen or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to Episode 4 of the Marketing Strategies for 2026 series by Exposure Ninja.

Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026

Forget the boring-to-boring approach — your B2B marketing strategy for 2026 needs personality alongside performance.

Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) reveal why understanding your ICP goes beyond firmographics to include the actual humans making decisions, from procurement to the C-suite.

They expose the reality of B2B buyers comparing vendors in ChatGPT, why your sales team holds crucial attribution data most marketers ignore, and how brands like monday.com and Wiz prove that B2B marketing can be both effective and entertaining without becoming absurd.

From Formula 1 sponsorships to the CISO cocktail series, discover how leading B2B brands balance sophisticated account-based marketing with creative approaches that actually convert — plus why AI Search Optimisation isn't optional anymore for enterprise deals.

  continue reading

531 episodes

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