Best Searchengineoptimisation Podcasts (2025)

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How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT) 25:20

Play Pause

4d ago25:20

25:20

Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn: How AI is changing keyword re…

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How To Create a Cutting Edge Digital PR Strategy for 2026 50:14

6d ago50:14

50:14

Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google. Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search resul…

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AI SEO Snippet 5: Schema and AI SEO 12:02

9d ago12:02

12:02

So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data. In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required. So gr…

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The Best B2B Marketing Strategies for 2026 28:04

11d ago28:04

28:04

The B2B marketing playbook is changing faster than most businesses realise. SEO still works. Google Ads still deliver. Email campaigns still convert. But if your entire strategy relies on prospects finding you through traditional Google searches, you're missing a massive shift in buyer behaviour. Your buyers are researching differently. They're hav…

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AI SEO Snippet 4: Shopify ChatGPT integration 14:00

16d ago14:00

14:00

Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without eve…

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How To Create a Revenue-Driving AI Search Strategy for 2026 55:41

17d ago55:41

55:41

Welcome to Episode 6 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠⁠⁠https://exposure.ninja/strategies2026⁠ With 2.5 billion searches daily on ChatGPT alone, your AI search strategy can't wait. Charlie Marchant (CEO) reveals why optimising for ChatGPT isn't just "doing SEO diff…

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The BEST SEO Strategies for 2026 36:34

20d ago36:34

36:34

SEO is evolving beyond traditional keyword rankings, and the businesses thriving in 2026 are those adapting to AI search tools — creating unprecedented opportunities for forward-thinking marketers. While Google still dominates with billions of searches daily, the emergence of AI Overviews, ChatGPT, and Perplexity is fundamentally changing how peopl…

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The BEST Digital Marketing Strategies for 2026 39:01

20d ago39:01

39:01

The digital marketing landscape is undergoing a seismic shift — and the brands dominating in 2026 will be those mastering three critical pillars: traditional search, AI Search, and brand experience. While Google maintains its dominance with 98 billion monthly visitors and over 90% market share, smart marketers are already positioning themselves for…

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How To Create a ROI-Focused B2C Marketing Strategy for 2026 50:21

19d ago50:21

50:21

Welcome to Episode 5 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠⁠https://exposure.ninja/strategies2026 Skip the "new year, new me" marketing makeover — your B2C marketing strategy for 2026 needs balance, not disruption. Charlie Marchant (CEO) reveals why throwing everything …

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How To Create a Results-Driving B2B Marketing Strategy for 2026 41:54

22d ago41:54

41:54

Welcome to Episode 4 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026 Forget the boring-to-boring approach — your B2B marketing strategy for 2026 needs personality alongside performance. Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder)…

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How To Create a Profitable Digital Marketing Strategy for 2026 48:28

23d ago48:28

48:28

Welcome to Episode 3 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026 Creating a profitable digital marketing strategy for 2026 starts with understanding where your leads come from — not just guessing. Charlie Marchant (CEO) and Tim Cameron-Ki…

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AI SEO Snippet 3: AI SEO and EEAT 17:11

23d ago17:11

17:11

Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease. If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook. We'll break down what E‑E‑A‑T really means, how AI can make it mea…

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AI SEO Snippet 2: Where do LLMs get their data from? 7:47

1M ago7:47

7:47

Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? People get very confused about this. So today Tony Cosentino and I are going to talk about data sources for LLMs. Did you ever think you'd be listening to a podcast about something so fascinating? I…

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AI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO Explained 10:20

1M ago10:20

10:20

Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are g…

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Welcome to AI SEO Snippets with Kate Toon and Tony Cosentino 5:56

1M ago5:56

5:56

Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game…

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Why CMOs are RIPPING UP Their Marketing Strategies 13:45

2M ago13:45

13:45

I tried recording this as an audio podcast, but it didn't really do the topic justice. I'm uploading this video here, but if it doesn't work with your podcast app, then please watch it by visiting exposure.ninja/ripping The marketing landscape is experiencing its most dramatic shift since Google's dominance began, and CMOs from brands like Expedia,…

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How To Create a Scalable Enterprise Marketing Strategy for 2026 39:37

2M ago39:37

39:37

Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Enterprise marketing teams are drowning in coordination complexity, and throwing more budget at fragmented campaigns simply doesn't work, creating an urgent need for unified …

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How To Create an Effective Brand Marketing Strategy 1:02:03

2M ago1:02:03

1:02:03

Welcome to Episode 1 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Brand marketing in 2026 isn't optional — it's becoming the primary differentiator in saturated markets where customers are overwhelmed by choice. With AI search platforms fund…

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The BEST AI Search Strategies for 2026 26:59

2M ago26:59

26:59

AI search traffic is exploding — with AI Discovery up 527% year over year and ChatGPT traffic growing 85% in just six months — creating an unprecedented opportunity for brands willing to adapt their marketing strategies now. While most businesses are still figuring out what AI search even means, forward-thinking marketers are already capturing high…

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Ten things I'd never do on Shopify with Kerri Bennett (EXPERT) 11:07

2M ago11:07

11:07

Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership. Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend. Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid …

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Help Us Create the 1st State of AI Search Report 0:46

2M ago0:46

0:46

AI is reshaping how people search — and how businesses get discovered. We're gathering insights from marketing leaders and business owners to understand how teams are responding to this shift. We'd love for you to take part in the State of AI Search 2025 report. By taking part, you'll get early access to the results. All you need to do is complete …

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I Bought a £7M Company to Test My Marketing Playbook 23:23

2M ago23:23

23:23

Most marketing agencies talk a big game about their strategies and playbooks — but when it comes to proving they actually work, the talk stops there. That's why I've done something unprecedented: I've bought a £7 million renewables business to test our own marketing playbook with real money on the line. Six months in, the results speak for themselv…

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Why Your Marketing ROI is Low (and How To Fix It) 36:42

2M ago36:42

36:42

Your marketing ROI is declining, and the traditional playbook isn't fixing it. This creates an unprecedented opportunity for businesses ready to evolve their approach. After analysing hundreds of marketing strategies for businesses generating £5-50m turnover, we've identified the five critical disconnects causing ROI to flatline: misaligned metrics…

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Why "AI Search is Just SEO" is a Dangerous Lie 14:42

2M ago14:42

14:42

A dangerous misconception is spreading through marketing circles that's holding businesses back while competitors master an entirely new game — and believing it could cost them their competitive edge. With 800 million people now using ChatGPT to find information and make purchasing decisions, and 55% of searches resulting in AI answers, the message…

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Google's AI Mode Goes GLOBAL + NEW Agentic Features! 23:41

2M ago23:41

23:41

The search landscape is experiencing its most significant transformation in decades, and Google's AI Mode global rollout is creating unprecedented opportunities for forward-thinking marketing leaders — while competitors remain fixated on traditional search strategies. While AI Mode currently captures just 1-2% of total search traffic, this low adop…

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Only 2% of SEOs Are Optimising for AI Search (and Why That's a BIG Mistake) 35:38

3M ago35:38

35:38

The AI search revolution is happening right now, yet 98% of SEO professionals may be missing the opportunity — creating unprecedented advantages for the 2% who understand what's coming. At MozCon London, our CEO, Charlie Marchant, surveyed 300 of the UK's sharpest SEO minds and discovered that only 2% are optimising for AI search platforms like Cha…

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After AI: Making search agnosticism new again with Jessica Goode (NEWBIE) 18:44

3M ago18:44

18:44

Posting on platforms with purpose For the last few years, we've all been a bit single-minded. Google, Google, Google And that makes sense, Google's market share has consistently been around 90-95% globally, but it's slipping. And platforms like ChatGPT come along and blow everything out of the water, perhaps it's time we got a little bit more searc…

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How To Create and Optimise Your Content for AI Search 29:06

3M ago29:06

29:06

This podcast episode was created in partnership with Profound. The AI Search revolution is here, and businesses that master content optimisation for these platforms will dominate their markets while competitors scramble to catch up. With ChatGPT now processing over one billion searches daily and Google's AI Overviews becoming the default search exp…

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Google’s AI Mode Arrives in the UK! Time to Panic? 45:16

3M ago45:16

45:16

Google's AI Mode has officially launched in the UK, fundamentally transforming how high-value prospects discover and evaluate businesses, creating unprecedented opportunities for marketing leaders who act fast. While currently representing just 1.25% of total Google searches, AI Mode's user base consists of your most valuable prospects: decision-ma…

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How interactive tools can bring you more SEO leads with Steven Schneider (NEWBIE) 22:24

3M ago22:24

22:24

Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory. Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes. These interactive tools can be your gol…

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"ChatGPT Agent" Is Changing How People Buy AGAIN 52:47

3M ago52:47

52:47

ChatGPT Agent has launched with the ability to complete purchases autonomously — and it's changing how high-value customers buy, creating massive opportunities for prepared marketers. Available now in paid ChatGPT subscriptions, this tool completes complex purchasing tasks in under 3 minutes that take humans 30+ minutes of research and comparison s…

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AI Is DECIMATING This Industry’s Marketing 11:16

3M ago11:16

11:16

We studied 7 million finance keywords and found one industry getting absolutely decimated by Google's AI Overviews. The results are staggering: 58% of Google searches now end in no clicks, ChatGPT serves 5.5 billion monthly active users, and AI Overviews appear in 38% of mortgage searches and 52% of financial advisory queries — yet most businesses …

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How SEO has changed with AI with Matthew Forzan (NEWBIE) 25:38

4M ago25:38

25:38

How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creati…

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9 Reasons Why Your Traffic Is DOWN This Year 23:26

4M ago23:26

23:26

Website traffic drops can feel like a punch to the gut, especially when millions in revenue are at stake. While traffic declines are amongst the most stressful experiences for marketing leaders, they're rarely mysterious once you understand the underlying patterns. After diagnosing and resolving hundreds of traffic drops over the past decade for £1…

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You’re Invited! — Healthcare Marketing Masterclass 2:22

4M ago2:22

2:22

Hey everyone 👋 On July 23rd, Charlie Marchant (CEO) will host a live session, which we'd love for you to attend. The session is designed for marketers and business owners in the healthcare and medical sector, but there are lessons on high-ROI lead generation that everyone in any sector can learn and apply to their business. During the session, Char…

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What You Need To Know About June 2025 Google Core Update 27:47

4M ago27:47

27:47

The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand. While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-cl…

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REALITY SEO: Rebecca Eddison: Painting my business in a positive SEO light 19:56

4M ago19:56

19:56

Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. Today I'm talking to a former student of the R…

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The New AI Threat Terrifying Every Global Brand 19:52

4M ago19:52

19:52

The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers. May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms n…