Best Searchengineoptimisation Podcasts (2025)

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You’re Invited! — Healthcare Marketing Masterclass 2:22

Play Pause

28m ago2:22

2:22

Hey everyone 👋 On July 23rd, Charlie Marchant (CEO) will host a live session, which we'd love for you to attend. The session is designed for marketers and business owners in the healthcare and medical sector, but there are lessons on high-ROI lead generation that everyone in any sector can learn and apply to their business. During the session, Char…

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What You Need To Know About June 2025 Google Core Update 27:47

5d ago27:47

27:47

The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand. While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-cl…

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REALITY SEO: Rebecca Eddison: Painting my business in a positive SEO light 19:56

6d ago19:56

19:56

Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. Today I'm talking to a former student of the R…

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The New AI Threat Terrifying Every Global Brand 19:52

7d ago19:52

19:52

The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers. May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms n…

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What is AI Search? And Why Is It So Important? 56:50

13d ago56:50

56:50

AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications. ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Se…

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58% of Google Clicks Are Gone. What Now? 29:42

15d ago29:42

29:42

Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses. Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers …

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Working with YouTube Influencers Just Got 10x EASIER 35:24

20d ago35:24

35:24

Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently. The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams alread…

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"AI Search to Overtake Traditional Search by 2028", According to Semrush 47:56

27d ago47:56

47:56

AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers. New research from Semrush reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites. Mastering AI Search Optimi…

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What is AI Search Optimisation (and How To Do It) 20:43

28d ago20:43

20:43

It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today. This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore. Your marketing strategy must include AI Search Optimisation. But what is it? And how does it differ to trad…

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Everything Marketers Need to Know About AI Max for Search 37:49

1M ago37:49

37:49

Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%. This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becomi…

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How To Rank in Google's AI Mode 22:09

1M ago22:09

22:09

Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore. In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search. Key insights covered: Why branded web mentions are the strongest correlation factor for…

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Have Google's AI Overview Ranking Factors Been Revealed? 28:35

1M ago28:35

28:35

The search landscape is evolving rapidly, and Google's AI Overviews are redefining how brands achieve organic visibility, creating unprecedented challenges and opportunities for marketing leaders who understand the new rules. While AI Overviews now appear in 17% of UK mobile searches (up from 14% in March), the most significant revelation comes fro…

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The Best B2C Marketing Strategies for 2025 35:12

1M ago35:12

35:12

The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain. While traditional marketing playbooks become obsole…

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How Google Changed the Future of SEO at Google I/O 2025 53:48

2M ago53:48

53:48

Google I/O 2025 just changed the search landscape forever — and marketing leaders who adapt quickly will capture customers while their competitors remain fixated on yesterday's SEO tactics. While AI Mode is currently optional for US users, the early adoption advantages are already evident: our client Zugu Case became the top-recommended iPad case w…

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Boost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE) 27:26

2M ago27:26

27:26

Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this …

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Copy This 11,000+ Lead Full Funnel Marketing Strategy 28:05

2M ago28:05

28:05

Discover how we generated 11,000+ mortgage leads in just 12 months starting from scratch — with a full-funnel marketing strategy that's applicable across any industry. While most agencies jump straight to tactics, our systematic approach began with fundamental audience research and strategic positioning, enabling DSLD Mortgage to transform from com…

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How ChatGPT Shopping Works (and How to Feature in It) 19:58

2M ago19:58

19:58

ChatGPT now processes over 1 billion web searches weekly, and increasingly, it's becoming your customers' personal shopping assistant, creating unprecedented opportunities for forward-thinking marketers While still emerging in fashion and beauty categories, ChatGPT Shopping is fundamentally different from traditional advertising, offering a product…

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Could Google Lose 2 BILLION Daily Searches from Apple? 41:09

2M ago41:09

41:09

The search landscape is evolving dramatically, with Apple potentially dropping Google as Safari's default search engine — which could redirect billions of daily searches to alternative platforms. During testimony in Google's antitrust case, Apple's Senior Vice President Eddie Cue revealed that Safari searches are declining for the first time in 20 …

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Everything Marketers Should Know About ChatGPT's Shopping Update 28:54

2M ago28:54

28:54

ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers. With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon…

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How To Start Winning the Best Links on the Planet Yourself with Christopher Panteli (NEWBIE) 35:41

2M ago35:41

35:41

Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of sec…

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Rocket Mortgage: A $5 Billion Marketing Success (and SEO Flaw) 25:39

2M ago25:39

25:39

The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers. While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million …

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Are AI Overviews Going to Impact Your Commercial Traffic? 32:36

3M ago32:36

32:36

Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers. While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Go…

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Human First Marketing: Rethinking Marketing in the AI Era 55:35

3M ago55:35

55:35

This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja --------------- The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions. This disconnect creates an unprecedented opportunity for forward-thinking marketers willi…

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Ecommerce SEO: SERP changes you need to know with Jason Mun (NEWBIE) 30:07

3M ago30:07

30:07

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search en…

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Did Google Just "Confirm" That You Can’t Add E-E-A-T To Your Website? 40:48

3M ago40:48

40:48

Welcome to The Dojo, a search marketing news podcast for goal-driven marketing leaders, hosted by Exposure Ninja, featuring Charlie Marchant (CEO) and Dale Davies (Head of Marketing). "Sorry, you can’t sprinkle some experiences on your web pages." Google just dropped a bombshell statement claiming "you can't add E-E-A-T to your website" — but this …

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Why your pop-ups need to pop off (TOON TIP) 8:31

3M ago8:31

8:31

It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups). Now, there's one funny thing about Google. Well, there's many funny things about Google, but one of them is the way they refer to things, they do have a rather la-di-doodle way of talking about things. So they talk about intrusive interstitials being a probl…

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5 Signs It's Time To Redesign Your Website 16:53

3M ago16:53

16:53

Is your website failing to convert visitors into customers? The problem might be deeper than you think — and it could be costing your business significant revenue every day. For most businesses, your website is your single most important marketing asset. Yet many marketing leaders struggle to pinpoint exactly why their sites underperform or how to …

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Everything Marketing Leaders Should Know About Google’s NEW AI Mode 38:05

3M ago38:05

38:05

Google's new AI Mode is revolutionising search results — and marketing leaders must adapt their strategies now to maintain visibility and traffic. Currently in US labs testing, AI Mode completely transforms the traditional search experience by providing fully AI-generated answers rather than the familiar "10 blue links" we've relied on for decades.…

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Sephora's HUGE $7 Billion Search Mistake 24:48

4M ago24:48

24:48

eCommerce giant Sephora has built a $7.2 billion brand with masterful traditional search dominance, but they're making a critical mistake that could cost them millions in the emerging AI search landscape. While Sephora excels with 18 million monthly organic visits and prime rankings for competitive keywords, our analysis reveals they're almost comp…

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SEO without Backlink outreach with Nik Ranger (NEWBIE) 31:21

4M ago31:21

31:21

If you’re listening to this podcast, you’re probably already trying to save money by doing SEO yourself. But one of the biggest struggles for people doing DIY SEO is building backlinks. That’s often why they resort to using an SEO agency, and let’s be honest, good SEO agencies aren’t cheap. That’s because building quality backlinks takes a big amou…

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Copy This HIGH-ROI Email Marketing Strategy in 2025 1:09:29

4M ago1:09:29

1:09:29

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape. While many marketing leaders report diminishing returns from their email efforts, forward-thinki…

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Marketing my bookshop (TOON TIP) 14:13

4M ago14:13

14:13

If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination…

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Has Google's NEW AI Search Changed SEO AGAIN? 9:30

4M ago9:30

9:30

NOTICE — I tried to do this as an audio-only recording, but it doesn't make sense unless you see what I'm screen sharing. If you want to watch the video properly, visit exposure.ninja/ai-mode to watch the video on YouTube instead. --------------------- The search landscape is evolving yet again, with Google launching AI Mode – a direct response to …

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How to show up better in local search results with Greg Gifford (NEWBIE) 37:33

4M ago37:33

37:33

Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses.I know this for real now that I have a bookshop. But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore? Today I’m chatti…

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How To Rank in Perplexity AI 16:48

4M ago16:48

16:48

The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers. While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable: 30% hold senior leadership positio…

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Copy This PROVEN Digital PR Strategy in 2025 55:56

4M ago55:56

55:56

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements: - Your narrative authority - Your data-driven approach - Your multi-channel amplification With AI-generated content flooding the internet, Google's Search Gener…

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How long does it really take for SEO to work? (TOON TIP) 9:58

4M ago9:58

9:58

It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both? Today we're going to be diving into timelines, managing expectations, and maybe even giving…

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How To Rank in ChatGPT (with REAL Examples!) 15:35

4M ago15:35

15:35

Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment. ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping …

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Women in SEO with Georgia Tan (NEWBIE) 20:56

5M ago20:56

20:56

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I’m beyond chuffed to see that that’s no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It’s great to see the SEO world and events trying to …

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How Marketing Leaders Can Future-Proof Their Content Strategy 22:13

5M ago22:13

22:13

The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before. While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services …