Best Searchengineoptimisation Podcasts (2025)

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How To Create a Scalable Enterprise Marketing Strategy for 2026 39:37

Play Pause

1h ago39:37

39:37

Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Enterprise marketing teams are drowning in coordination complexity, and throwing more budget at fragmented campaigns simply doesn't work, creating an urgent need for unified …

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How To Create an Effective Brand Marketing Strategy 1:02:03

2d ago1:02:03

1:02:03

Welcome to Episode 1 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Brand marketing in 2026 isn't optional — it's becoming the primary differentiator in saturated markets where customers are overwhelmed by choice. With AI search platforms fund…

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The BEST AI Search Strategies for 2026 26:59

22h ago26:59

26:59

AI search traffic is exploding — with AI Discovery up 527% year over year and ChatGPT traffic growing 85% in just six months — creating an unprecedented opportunity for brands willing to adapt their marketing strategies now. While most businesses are still figuring out what AI search even means, forward-thinking marketers are already capturing high…

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Ten things I'd never do on Shopify with Kerri Bennett (EXPERT) 11:07

38m ago11:07

11:07

Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership. Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend. Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid …

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Help Us Create the 1st State of AI Search Report 0:46

2h ago0:46

0:46

AI is reshaping how people search — and how businesses get discovered. We're gathering insights from marketing leaders and business owners to understand how teams are responding to this shift. We'd love for you to take part in the State of AI Search 2025 report. By taking part, you'll get early access to the results. All you need to do is complete …

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I Bought a £7M Company to Test My Marketing Playbook 23:23

4d ago23:23

23:23

Most marketing agencies talk a big game about their strategies and playbooks — but when it comes to proving they actually work, the talk stops there. That's why I've done something unprecedented: I've bought a £7 million renewables business to test our own marketing playbook with real money on the line. Six months in, the results speak for themselv…

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Why Your Marketing ROI is Low (and How To Fix It) 36:42

13d ago36:42

36:42

Your marketing ROI is declining, and the traditional playbook isn't fixing it. This creates an unprecedented opportunity for businesses ready to evolve their approach. After analysing hundreds of marketing strategies for businesses generating £5-50m turnover, we've identified the five critical disconnects causing ROI to flatline: misaligned metrics…

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Why "AI Search is Just SEO" is a Dangerous Lie 14:42

11d ago14:42

14:42

A dangerous misconception is spreading through marketing circles that's holding businesses back while competitors master an entirely new game — and believing it could cost them their competitive edge. With 800 million people now using ChatGPT to find information and make purchasing decisions, and 55% of searches resulting in AI answers, the message…

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Google's AI Mode Goes GLOBAL + NEW Agentic Features! 23:41

23d ago23:41

23:41

The search landscape is experiencing its most significant transformation in decades, and Google's AI Mode global rollout is creating unprecedented opportunities for forward-thinking marketing leaders — while competitors remain fixated on traditional search strategies. While AI Mode currently captures just 1-2% of total search traffic, this low adop…

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Only 2% of SEOs Are Optimising for AI Search (and Why That's a BIG Mistake) 35:38

1M ago35:38

35:38

The AI search revolution is happening right now, yet 98% of SEO professionals may be missing the opportunity — creating unprecedented advantages for the 2% who understand what's coming. At MozCon London, our CEO, Charlie Marchant, surveyed 300 of the UK's sharpest SEO minds and discovered that only 2% are optimising for AI search platforms like Cha…

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After AI: Making search agnosticism new again with Jessica Goode (NEWBIE) 18:44

1M ago18:44

18:44

Posting on platforms with purpose For the last few years, we’ve all been a bit single-minded. Google, Google, Google And that makes sense, Google's market share has consistently been around 90-95% globally, but it’s slipping. And platforms like ChatGPT come along and blow everything out of the water, perhaps it’s time we got a little bit more searc…

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How To Create and Optimise Your Content for AI Search 29:06

22d ago29:06

29:06

This podcast episode was created in partnership with Profound. The AI Search revolution is here, and businesses that master content optimisation for these platforms will dominate their markets while competitors scramble to catch up. With ChatGPT now processing over one billion searches daily and Google's AI Overviews becoming the default search exp…

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Google’s AI Mode Arrives in the UK! Time to Panic? 45:16

1M ago45:16

45:16

Google's AI Mode has officially launched in the UK, fundamentally transforming how high-value prospects discover and evaluate businesses, creating unprecedented opportunities for marketing leaders who act fast. While currently representing just 1.25% of total Google searches, AI Mode's user base consists of your most valuable prospects: decision-ma…

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How interactive tools can bring you more SEO leads with Steven Schneider (NEWBIE) 22:24

2M ago22:24

22:24

Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory. Today we’re sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes. These interactive tools can be your gol…

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"ChatGPT Agent" Is Changing How People Buy AGAIN 52:47

1M ago52:47

52:47

ChatGPT Agent has launched with the ability to complete purchases autonomously — and it's changing how high-value customers buy, creating massive opportunities for prepared marketers. Available now in paid ChatGPT subscriptions, this tool completes complex purchasing tasks in under 3 minutes that take humans 30+ minutes of research and comparison s…

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AI Is DECIMATING This Industry’s Marketing 11:16

2M ago11:16

11:16

We studied 7 million finance keywords and found one industry getting absolutely decimated by Google's AI Overviews. The results are staggering: 58% of Google searches now end in no clicks, ChatGPT serves 5.5 billion monthly active users, and AI Overviews appear in 38% of mortgage searches and 52% of financial advisory queries — yet most businesses …

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How SEO has changed with AI with Matthew Forzan (NEWBIE) 25:38

2M ago25:38

25:38

How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creati…

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9 Reasons Why Your Traffic Is DOWN This Year 23:26

2M ago23:26

23:26

Website traffic drops can feel like a punch to the gut, especially when millions in revenue are at stake. While traffic declines are amongst the most stressful experiences for marketing leaders, they're rarely mysterious once you understand the underlying patterns. After diagnosing and resolving hundreds of traffic drops over the past decade for £1…

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You’re Invited! — Healthcare Marketing Masterclass 2:22

2M ago2:22

2:22

Hey everyone 👋 On July 23rd, Charlie Marchant (CEO) will host a live session, which we'd love for you to attend. The session is designed for marketers and business owners in the healthcare and medical sector, but there are lessons on high-ROI lead generation that everyone in any sector can learn and apply to their business. During the session, Char…

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What You Need To Know About June 2025 Google Core Update 27:47

2M ago27:47

27:47

The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand. While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-cl…

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REALITY SEO: Rebecca Eddison: Painting my business in a positive SEO light 19:56

2M ago19:56

19:56

Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human? In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business. Today I'm talking to a former student of the R…

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The New AI Threat Terrifying Every Global Brand 19:52

2M ago19:52

19:52

The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers. May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms n…

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What is AI Search? And Why Is It So Important? 56:50

2M ago56:50

56:50

AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications. ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Se…

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58% of Google Clicks Are Gone. What Now? 29:42

3M ago29:42

29:42

Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses. Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers …

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Working with YouTube Influencers Just Got 10x EASIER 35:24

3M ago35:24

35:24

Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently. The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams alread…

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"AI Search to Overtake Traditional Search by 2028", According to Semrush 47:56

3M ago47:56

47:56

AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers. New research from Semrush reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites. Mastering AI Search Optimi…

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What is AI Search Optimisation (and How To Do It) 20:43

3M ago20:43

20:43

It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today. This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore. Your marketing strategy must include AI Search Optimisation. But what is it? And how does it differ to trad…

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Everything Marketers Need to Know About AI Max for Search 37:49

3M ago37:49

37:49

Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%. This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becomi…

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How To Rank in Google's AI Mode 22:09

3M ago22:09

22:09

Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore. In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search. Key insights covered: Why branded web mentions are the strongest correlation factor for…

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Have Google's AI Overview Ranking Factors Been Revealed? 28:35

3M ago28:35

28:35

The search landscape is evolving rapidly, and Google's AI Overviews are redefining how brands achieve organic visibility, creating unprecedented challenges and opportunities for marketing leaders who understand the new rules. While AI Overviews now appear in 17% of UK mobile searches (up from 14% in March), the most significant revelation comes fro…

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The Best B2C Marketing Strategies for 2025 35:12

4M ago35:12

35:12

The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain. While traditional marketing playbooks become obsole…

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How Google Changed the Future of SEO at Google I/O 2025 53:48

3M ago53:48

53:48

Google I/O 2025 just changed the search landscape forever — and marketing leaders who adapt quickly will capture customers while their competitors remain fixated on yesterday's SEO tactics. While AI Mode is currently optional for US users, the early adoption advantages are already evident: our client Zugu Case became the top-recommended iPad case w…

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Boost Your Business Visibility: Mastering Google Search Console with Sally Mills (NEWBIE) 27:26

4M ago27:26

27:26

Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this …

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Copy This 11,000+ Lead Full Funnel Marketing Strategy 28:05

4M ago28:05

28:05

Discover how we generated 11,000+ mortgage leads in just 12 months starting from scratch — with a full-funnel marketing strategy that's applicable across any industry. While most agencies jump straight to tactics, our systematic approach began with fundamental audience research and strategic positioning, enabling DSLD Mortgage to transform from com…

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How ChatGPT Shopping Works (and How to Feature in It) 19:58

4M ago19:58

19:58

ChatGPT now processes over 1 billion web searches weekly, and increasingly, it's becoming your customers' personal shopping assistant, creating unprecedented opportunities for forward-thinking marketers While still emerging in fashion and beauty categories, ChatGPT Shopping is fundamentally different from traditional advertising, offering a product…

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Could Google Lose 2 BILLION Daily Searches from Apple? 41:09

4M ago41:09

41:09

The search landscape is evolving dramatically, with Apple potentially dropping Google as Safari's default search engine — which could redirect billions of daily searches to alternative platforms. During testimony in Google's antitrust case, Apple's Senior Vice President Eddie Cue revealed that Safari searches are declining for the first time in 20 …

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Everything Marketers Should Know About ChatGPT's Shopping Update 28:54

4M ago28:54

28:54

ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers. With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon…

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How To Start Winning the Best Links on the Planet Yourself with Christopher Panteli (NEWBIE) 35:41

5M ago35:41

35:41

Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of sec…

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Rocket Mortgage: A $5 Billion Marketing Success (and SEO Flaw) 25:39

4M ago25:39

25:39

The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers. While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million …

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Are AI Overviews Going to Impact Your Commercial Traffic? 32:36

5M ago32:36

32:36

Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers. While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Go…

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Human First Marketing: Rethinking Marketing in the AI Era 55:35

5M ago55:35

55:35

This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja --------------- The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions. This disconnect creates an unprecedented opportunity for forward-thinking marketers willi…

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Ecommerce SEO: SERP changes you need to know with Jason Mun (NEWBIE) 30:07

5M ago30:07

30:07

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search en…