Best From Tim CameronKitchen Podcasts (2025)

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Why CMOs are RIPPING UP Their Marketing Strategies 13:45

Play Pause

25m ago13:45

13:45

I tried recording this as an audio podcast, but it didn't really do the topic justice. I'm uploading this video here, but if it doesn't work with your podcast app, then please watch it by visiting exposure.ninja/ripping The marketing landscape is experiencing its most dramatic shift since Google's dominance began, and CMOs from brands like Expedia,…

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How To Create a Scalable Enterprise Marketing Strategy for 2026 39:37

1h ago39:37

39:37

Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja. Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Enterprise marketing teams are drowning in coordination complexity, and throwing more budget at fragmented campaigns simply doesn't work, creating an urgent need for unified …

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How To Create an Effective Brand Marketing Strategy 1:02:03

2d ago1:02:03

1:02:03

Welcome to Episode 1 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026 Brand marketing in 2026 isn't optional — it's becoming the primary differentiator in saturated markets where customers are overwhelmed by choice. With AI search platforms fund…

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The BEST AI Search Strategies for 2026 26:59

22h ago26:59

26:59

AI search traffic is exploding — with AI Discovery up 527% year over year and ChatGPT traffic growing 85% in just six months — creating an unprecedented opportunity for brands willing to adapt their marketing strategies now. While most businesses are still figuring out what AI search even means, forward-thinking marketers are already capturing high…

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Help Us Create the 1st State of AI Search Report 0:46

2h ago0:46

0:46

AI is reshaping how people search — and how businesses get discovered. We're gathering insights from marketing leaders and business owners to understand how teams are responding to this shift. We'd love for you to take part in the State of AI Search 2025 report. By taking part, you'll get early access to the results. All you need to do is complete …

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I Bought a £7M Company to Test My Marketing Playbook 23:23

4d ago23:23

23:23

Most marketing agencies talk a big game about their strategies and playbooks — but when it comes to proving they actually work, the talk stops there. That's why I've done something unprecedented: I've bought a £7 million renewables business to test our own marketing playbook with real money on the line. Six months in, the results speak for themselv…

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Why Your Marketing ROI is Low (and How To Fix It) 36:42

13d ago36:42

36:42

Your marketing ROI is declining, and the traditional playbook isn't fixing it. This creates an unprecedented opportunity for businesses ready to evolve their approach. After analysing hundreds of marketing strategies for businesses generating £5-50m turnover, we've identified the five critical disconnects causing ROI to flatline: misaligned metrics…

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Why "AI Search is Just SEO" is a Dangerous Lie 14:42

11d ago14:42

14:42

A dangerous misconception is spreading through marketing circles that's holding businesses back while competitors master an entirely new game — and believing it could cost them their competitive edge. With 800 million people now using ChatGPT to find information and make purchasing decisions, and 55% of searches resulting in AI answers, the message…

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Google's AI Mode Goes GLOBAL + NEW Agentic Features! 23:41

23d ago23:41

23:41

The search landscape is experiencing its most significant transformation in decades, and Google's AI Mode global rollout is creating unprecedented opportunities for forward-thinking marketing leaders — while competitors remain fixated on traditional search strategies. While AI Mode currently captures just 1-2% of total search traffic, this low adop…

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Only 2% of SEOs Are Optimising for AI Search (and Why That's a BIG Mistake) 35:38

1M ago35:38

35:38

The AI search revolution is happening right now, yet 98% of SEO professionals may be missing the opportunity — creating unprecedented advantages for the 2% who understand what's coming. At MozCon London, our CEO, Charlie Marchant, surveyed 300 of the UK's sharpest SEO minds and discovered that only 2% are optimising for AI search platforms like Cha…

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How To Create and Optimise Your Content for AI Search 29:06

22d ago29:06

29:06

This podcast episode was created in partnership with Profound. The AI Search revolution is here, and businesses that master content optimisation for these platforms will dominate their markets while competitors scramble to catch up. With ChatGPT now processing over one billion searches daily and Google's AI Overviews becoming the default search exp…

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Google’s AI Mode Arrives in the UK! Time to Panic? 45:16

1M ago45:16

45:16

Google's AI Mode has officially launched in the UK, fundamentally transforming how high-value prospects discover and evaluate businesses, creating unprecedented opportunities for marketing leaders who act fast. While currently representing just 1.25% of total Google searches, AI Mode's user base consists of your most valuable prospects: decision-ma…

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"ChatGPT Agent" Is Changing How People Buy AGAIN 52:47

1M ago52:47

52:47

ChatGPT Agent has launched with the ability to complete purchases autonomously — and it's changing how high-value customers buy, creating massive opportunities for prepared marketers. Available now in paid ChatGPT subscriptions, this tool completes complex purchasing tasks in under 3 minutes that take humans 30+ minutes of research and comparison s…

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AI Is DECIMATING This Industry’s Marketing 11:16

2M ago11:16

11:16

We studied 7 million finance keywords and found one industry getting absolutely decimated by Google's AI Overviews. The results are staggering: 58% of Google searches now end in no clicks, ChatGPT serves 5.5 billion monthly active users, and AI Overviews appear in 38% of mortgage searches and 52% of financial advisory queries — yet most businesses …

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9 Reasons Why Your Traffic Is DOWN This Year 23:26

2M ago23:26

23:26

Website traffic drops can feel like a punch to the gut, especially when millions in revenue are at stake. While traffic declines are amongst the most stressful experiences for marketing leaders, they're rarely mysterious once you understand the underlying patterns. After diagnosing and resolving hundreds of traffic drops over the past decade for £1…

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You’re Invited! — Healthcare Marketing Masterclass 2:22

2M ago2:22

2:22

Hey everyone 👋 On July 23rd, Charlie Marchant (CEO) will host a live session, which we'd love for you to attend. The session is designed for marketers and business owners in the healthcare and medical sector, but there are lessons on high-ROI lead generation that everyone in any sector can learn and apply to their business. During the session, Char…

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What You Need To Know About June 2025 Google Core Update 27:47

2M ago27:47

27:47

The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand. While broad core updates typically roll out over three weeks, this one brings unprecedented changes: AI Overviews have jumped to 15% visibility in some sectors, zero-cl…

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The New AI Threat Terrifying Every Global Brand 19:52

3M ago19:52

19:52

The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers. May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms n…

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What is AI Search? And Why Is It So Important? 56:50

2M ago56:50

56:50

AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications. ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Se…

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58% of Google Clicks Are Gone. What Now? 29:42

3M ago29:42

29:42

Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses. Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers …

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Working with YouTube Influencers Just Got 10x EASIER 35:24

3M ago35:24

35:24

Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently. The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams alread…

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"AI Search to Overtake Traditional Search by 2028", According to Semrush 47:56

3M ago47:56

47:56

AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers. New research from Semrush reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites. Mastering AI Search Optimi…

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What is AI Search Optimisation (and How To Do It) 20:43

3M ago20:43

20:43

It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today. This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore. Your marketing strategy must include AI Search Optimisation. But what is it? And how does it differ to trad…

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Everything Marketers Need to Know About AI Max for Search 37:49

3M ago37:49

37:49

Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%. This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becomi…

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How To Rank in Google's AI Mode 22:09

3M ago22:09

22:09

Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore. In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search. Key insights covered: Why branded web mentions are the strongest correlation factor for…

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Have Google's AI Overview Ranking Factors Been Revealed? 28:35

3M ago28:35

28:35

The search landscape is evolving rapidly, and Google's AI Overviews are redefining how brands achieve organic visibility, creating unprecedented challenges and opportunities for marketing leaders who understand the new rules. While AI Overviews now appear in 17% of UK mobile searches (up from 14% in March), the most significant revelation comes fro…

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The Best B2C Marketing Strategies for 2025 35:12

4M ago35:12

35:12

The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain. While traditional marketing playbooks become obsole…

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How Google Changed the Future of SEO at Google I/O 2025 53:48

3M ago53:48

53:48

Google I/O 2025 just changed the search landscape forever — and marketing leaders who adapt quickly will capture customers while their competitors remain fixated on yesterday's SEO tactics. While AI Mode is currently optional for US users, the early adoption advantages are already evident: our client Zugu Case became the top-recommended iPad case w…

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Copy This 11,000+ Lead Full Funnel Marketing Strategy 28:05

4M ago28:05

28:05

Discover how we generated 11,000+ mortgage leads in just 12 months starting from scratch — with a full-funnel marketing strategy that's applicable across any industry. While most agencies jump straight to tactics, our systematic approach began with fundamental audience research and strategic positioning, enabling DSLD Mortgage to transform from com…

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How ChatGPT Shopping Works (and How to Feature in It) 19:58

4M ago19:58

19:58

ChatGPT now processes over 1 billion web searches weekly, and increasingly, it's becoming your customers' personal shopping assistant, creating unprecedented opportunities for forward-thinking marketers While still emerging in fashion and beauty categories, ChatGPT Shopping is fundamentally different from traditional advertising, offering a product…

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Could Google Lose 2 BILLION Daily Searches from Apple? 41:09

4M ago41:09

41:09

The search landscape is evolving dramatically, with Apple potentially dropping Google as Safari's default search engine — which could redirect billions of daily searches to alternative platforms. During testimony in Google's antitrust case, Apple's Senior Vice President Eddie Cue revealed that Safari searches are declining for the first time in 20 …

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Everything Marketers Should Know About ChatGPT's Shopping Update 28:54

4M ago28:54

28:54

ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers. With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon…

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Rocket Mortgage: A $5 Billion Marketing Success (and SEO Flaw) 25:39

4M ago25:39

25:39

The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers. While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million …

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Are AI Overviews Going to Impact Your Commercial Traffic? 32:36

5M ago32:36

32:36

Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers. While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Go…

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Human First Marketing: Rethinking Marketing in the AI Era 55:35

5M ago55:35

55:35

This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja --------------- The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions. This disconnect creates an unprecedented opportunity for forward-thinking marketers willi…

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Did Google Just "Confirm" That You Can’t Add E-E-A-T To Your Website? 40:48

5M ago40:48

40:48

Welcome to The Dojo, a search marketing news podcast for goal-driven marketing leaders, hosted by Exposure Ninja, featuring Charlie Marchant (CEO) and Dale Davies (Head of Marketing). "Sorry, you can’t sprinkle some experiences on your web pages." Google just dropped a bombshell statement claiming "you can't add E-E-A-T to your website" — but this …

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5 Signs It's Time To Redesign Your Website 16:53

6M ago16:53

16:53

Is your website failing to convert visitors into customers? The problem might be deeper than you think — and it could be costing your business significant revenue every day. For most businesses, your website is your single most important marketing asset. Yet many marketing leaders struggle to pinpoint exactly why their sites underperform or how to …

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Everything Marketing Leaders Should Know About Google’s NEW AI Mode 38:05

6M ago38:05

38:05

Google's new AI Mode is revolutionising search results — and marketing leaders must adapt their strategies now to maintain visibility and traffic. Currently in US labs testing, AI Mode completely transforms the traditional search experience by providing fully AI-generated answers rather than the familiar "10 blue links" we've relied on for decades.…

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Sephora's HUGE $7 Billion Search Mistake 24:48

6M ago24:48

24:48

eCommerce giant Sephora has built a $7.2 billion brand with masterful traditional search dominance, but they're making a critical mistake that could cost them millions in the emerging AI search landscape. While Sephora excels with 18 million monthly organic visits and prime rankings for competitive keywords, our analysis reveals they're almost comp…

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Copy This HIGH-ROI Email Marketing Strategy in 2025 1:09:29

6M ago1:09:29

1:09:29

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Email marketing continues to deliver the highest ROI of any digital channel in 2025 — but only for marketers who understand the critical shifts transforming this landscape. While many marketing leaders report diminishing returns from their email efforts, forward-thinki…

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Has Google's NEW AI Search Changed SEO AGAIN? 9:30

6M ago9:30

9:30

NOTICE — I tried to do this as an audio-only recording, but it doesn't make sense unless you see what I'm screen sharing. If you want to watch the video properly, visit exposure.ninja/ai-mode to watch the video on YouTube instead. --------------------- The search landscape is evolving yet again, with Google launching AI Mode – a direct response to …

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How To Rank in Perplexity AI 16:48

7M ago16:48

16:48

The search landscape is evolving beyond Google, and Perplexity.ai is emerging as a powerful new player for high-value audiences — creating unprecedented opportunities for forward-thinking marketers. While still smaller than Google at 15 million monthly active users, Perplexity's audience is exceptionally valuable: 30% hold senior leadership positio…

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Copy This PROVEN Digital PR Strategy in 2025 55:56

7M ago55:56

55:56

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To dominate digital visibility in 2025, you'll need a proven PR strategy focused on three critical elements: - Your narrative authority - Your data-driven approach - Your multi-channel amplification With AI-generated content flooding the internet, Google's Search Gener…

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How To Rank in ChatGPT (with REAL Examples!) 15:35

7M ago15:35

15:35

Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment. ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping …

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How Marketing Leaders Can Future-Proof Their Content Strategy 22:13

7M ago22:13

22:13

The marketing playbook we've relied on for years is transforming faster than ever, and I'm seeing opportunities that simply didn't exist before. While Google still dominates with 90% of global search market share, the way people discover content has fundamentally shifted – they're now having multi-platform conversations about products and services …

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How SEO Works in 2025 — A Marketing Leader’s Guide 28:28

7M ago28:28

28:28

I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger. Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025). Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’…

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Copy This IMPACTFUL Brand Marketing Strategy in 2025 1:01:41

7M ago1:01:41

1:01:41

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- To hit your ambitious marketing goals this year you'll need to have three things perfected: - Your branding - Your positioning - Your marketing With consumer expectations constantly evolving, AI tools eating into Google's share of search, and social platforms becoming …

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Copy This PERFECT Digital Marketing Strategy in 2025 1:00:38

7M ago1:00:38

1:00:38

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ---------- Let's be honest: marketing in 2025 feels like navigating a constantly shifting landscape. Every week brings fresh challenges — new AI tools reshape search behaviour, social platforms pivot their algorithms, and just when you think you've mastered your PPC creative and …

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Copy This UNBEATABLE SEO Strategy in 2025 1:02:35

8M ago1:02:35

1:02:35

The following is a BONUS EPISODE recorded by the Exposure Ninja team. ----------Here's what most marketers are missing about SEO in 2025: while everyone's rushing to AI tools and ChatGPT, the real search opportunity is still happening exactly where it always has been – on Google. We've analysed the latest search data, and here's the data-driven tru…

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How To Get To The Top of Google in 2025 30:39

8M ago30:39

30:39

SEO has become a zero-sum game. There are only a certain number of slots in any search results page, and claiming one means displacing someone else. In 2025, throwing a few AI-generated articles at your website won't cut it — you need a comprehensive strategy. We know what it takes to win these positions. We do it for hundreds of clients worldwide …