Pam Didner, B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers.

She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive.

If you want real-world strategies to future-proof your marketing career in an AI-first world, this conversation is essential.

Conversation points:

• Why prompting is now a core skill for marketers (not just a tech thing)
• How to automate repetitive marketing tasks with AI
• Scaling AI across marketing teams without creating chaos
• Why chasing AI news headlines wastes time, and what to focus on instead
• How Copilot, ChatGPT, and enterprise AI tools fit into future workflows
• Practical frameworks for evolving your marketing career with AI

0:00 - The AI News Overload & Introduction to Guest Pam Didner
1:51 - Pam's New Book: AI for the Modern Marketer
3:46 - B2B Focus & Who the Books Are For
4:39 - Is Prompting Now a Core Marketing Skill?
5:20 - Will Prompt Engineering Become a Marketing Job?
8:12 - Scaling AI in Marketing: Individual, Team, and Enterprise Levels
12:40 - Frameworks for Implementing AI & Marketing Workflow Automation
15:41 - Automating Repetitive Tasks vs. Human Creativity
19:25 - How to Keep Up (or Not) with the Rapid Pace of AI
24:08 - Copilot vs. Other LLMs: Enterprise AI Tool Choices
28:26 - Final Book Overview & Where to Connect with Pam

This podcast is produced by Content Monsta - A leading producer of B2B Content.