Best A. Lee Judge of Content Monsta Podcasts (2025)

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From ChatGPT to Local AI: Practical Tips for Marketers with Christopher Penn 38:57

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2d ago38:57

38:57

With AI rapidly evolving, marketers face both new opportunities and pressing concerns about data privacy, search optimization, and content creation. Christopher Penn breaks down the rise of local AI models, their implications for privacy and data control, and how generative AI will reshape marketing strategies. The conversation offers actionable ad…

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Episode 149 - Venture Capital for STEM Professionals with Erika Jefferson 26:21

17d ago26:21

26:21

Erika Jefferson joins the Unpolished MBA to talk about why more scientists and engineers aren’t at the venture capital table. She breaks down common myths about who becomes a VC, discuss the real backgrounds of investors, and highlight the unique value technical professionals bring to the world of startups and funding. Erika shares insights from he…

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Episode 148 - Business Ownership with Content Monsta A. Lee Judge 46:02

24d ago46:02

46:02

In this episode A. Lee Judge—entrepreneur, multimedia content expert, and founder of Content Monsta—discusses the evolution of content creation in the digital age. Lee shares his journey from DJing and corporate marketing to building a creative agency that specializes in video and podcast production for enterprise clients. They discuss why starting…

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"Red Flags" for B2B Podcasters - Podcast Company Owners Tell All (with Katie Brinkley) 41:32

1M ago41:32

41:32

This episode explores the strategic value of podcasting for businesses and personal brands, offering expert insights on how to launch, structure, and promote a podcast effectively. Lee Judge and Katie Brinkley discuss common misconceptions, content repurposing, and the importance of aligning podcast goals with broader marketing strategies. Determin…

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Episode 147 - Winning In Tech with Caroline Dunn 32:47

1M ago32:47

32:47

About Episode 147 of Unpolished MBA(R): This episode of Unpolished MBA has guest Caroline Dunn—electrical engineer turned VP of Marketing, YouTuber with 37,000+ subscribers, and author of A Woman’s Guide to Winning in Tech. Caroline shares her unconventional career journey, starting in engineering and pivoting into marketing—despite pushback from p…

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Why Marketers Must Master Visual Design to Drive Business Results with Jim MacLeod 22:34

1M ago22:34

22:34

The episode explores the intersection of design and marketing, emphasizing the importance of visual communication that drives business outcomes rather than just aesthetic appeal. A. Lee Judge and guest Jim MacLeod, author of The Visual Marketer, discuss how marketers can leverage design principles and professional tools to create visuals that are b…

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Episode 146 - The Math Isn’t Mathing - What Small Business Owners Get Wrong About Growth with Jess Villegas 22:03

1M ago22:03

22:03

This episode kicks off Season 11 with a conversation that every small and mid-sized business owner needs to hear. We’re not talking hype—we’re talking real numbers, real friction, and the decisions that make or break your cash flow (and ultimately your success!). Monique sits down with Jess, a seasoned executive turned small business advisor, who s…

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Winning LinkedIn Strategies for B2B Professionals with Neal Schaffer 47:48

1M ago47:48

47:48

The episode explores how B2B professionals can strategically use LinkedIn to build authentic engagement, optimize their profiles, and leverage AI to enhance content creation and visibility. Lee Judge and guest Neal Schaffer dive into the nuances of LinkedIn's evolving features, including newsletters, carousels, and video, while emphasizing the impo…

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How to Build a Revenue Machine by Aligning Sales and Marketing with Bruce Scheer 43:51

2M ago43:51

43:51

The episode explores how aligning sales, marketing, and product teams through a unified go-to-market narrative can drive better revenue outcomes and improve the customer experience. A. Lee Judge and Bruce Scheer discuss the importance of storytelling, internal alignment, and reducing friction in the buying journey to close more deals and retain cus…

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The Secrets to Smarter Marketing and Real Revenue Growth with Todd Ervin 33:45

2M ago33:45

33:45

Data is the foundation of effective AI implementation in marketing. Lee Judge and Todd Ervin explore how clean, structured data enables AI to drive segmentation, buyer journey mapping, and campaign optimization. They also discuss the importance of building brand awareness, aligning marketing with revenue goals, and using AI to enhance research and …

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Rethinking Attribution and Alignment in B2B with Mary Keough 29:37

3M ago29:37

29:37

The episode explores the evolving role of marketing in B2B organizations, emphasizing the need for marketers to take ownership of strategy, customer understanding, and collaboration with sales. Lee Judge and guest Mary Keough discuss the importance of customer-centric content, the limitations of attribution in modern marketing, and how marketers ca…

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Why SEO Traffic Is Going Down and Revenue Is Going Up with Dale Bertrand 42:44

3M ago42:44

42:44

The episode explores how AI is reshaping the landscape of SEO and digital marketing, urging marketers to shift from traditional keyword strategies to relevance and intent-based content creation. A. Lee Judge and Dale Bertrand discuss the importance of building content that resonates with human audiences while adapting to AI-driven search environmen…

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Why Marketing Fails Without Sales Alignment and a Revenue First Mindset with Jennifer Jurgens 29:08

4M ago29:08

29:08

Jennifer Jurgens, CEO of 1BoldStep, shares how to reframe marketing as a core revenue function by focusing on measurable outcomes, fixing funnel bottlenecks, and driving customer retention. From aligning with sales to applying Lean principles across the revenue cycle, Jennifer explains what it really takes to prove marketing’s value and earn a perm…

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How to Build a Scalable Content Engine That Boosts Visibility and Saves Budget 27:10

4M ago27:10

27:10

In this special internal episode, A. Lee Judge and Marc Raco from Content Monsta unpack how companies can build content engines that deliver consistent visibility, authority, and demand—without burning out their teams. They reveal why framing matters when selling marketing initiatives internally, how to build a content engine from expert conversati…

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Why Every Modern Marketer Needs to Master Prompting and Embrace AI for Growth with Pam Didner 31:47

4M ago31:47

31:47

Pam Didner, B2B marketing expert and author of The Modern AI Marketer, joins A. Lee Judge to break down why prompting, automation, and AI-driven workflows are now critical for marketers. She shares practical frameworks for individuals, teams, and enterprises - and explains why focusing on workflows (not tools) is the key to staying competitive. If …

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Audacious Marketing to Stand Out in an AI World with Mark Schaefer 35:21

4M ago35:21

35:21

Best-selling author Mark Schaefer shares how marketers can thrive in AI by leaning into what machines can’t replicate: creativity, community, and courage. Drawing from his latest book Audacious, Mark breaks down how to create standout content, build trust through word-of-mouth, and foster shared experiences that make your brand unforgettable. Grab …

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Unlocking CMO Success and Strategies with Drew Neisser 36:37

5M ago36:37

36:37

Drew Neisser, author of Renegade Marketing and founder of CMO Huddles, shares what he’s learned from interviewing hundreds of top CMOs. He reveals how the best marketers earn trust in the C-suite, build real influence, and prove marketing’s value through smart business alignment. From building pricing power to reshaping internal messaging, Drew exp…

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Using Behavioral Science in Marketing to Influence Customers with Nancy Harhut 33:06

5M ago33:06

33:06

Nancy Harhut, author of Using Behavioral Science in Marketing, breaks down the psychology behind consumer decision-making and how marketers can apply these insights to drive action. She reveals how small, science-backed tweaks in messaging, design, and pricing can dramatically increase conversions. From the power of social proof to the influence of…

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Content Monetization and the Future of Marketing with Joe Pulizzi 30:24

5M ago30:24

30:24

Joe Pulizzi, the "Godfather of Content Marketing," shares how businesses and creators can build sustainable, revenue-generating content brands. From monetization strategies and employee-driven content to the impact of AI on content creation, Joe unpacks what’s working today—and what’s next for content entrepreneurs. He also explores why most compan…

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AI First Marketing How AI Blockchain and Web3 Are Reshaping the Future with Sandy Carter 43:55

5M ago43:55

43:55

Sandy Carter, COO of Unstoppable Domains and a leader in AI, blockchain, and next-gen marketing, breaks down how emerging technologies are reshaping the way businesses connect with customers. From the impact of AI on SEO and content marketing to the growing role of blockchain in trust and privacy, Sandy shares insights from the World Economic Forum…

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Episode 145 - Wrapping Up the ETA Series - Buying vs. Building: The Best Growth Strategy for You 21:48

6M ago21:48

21:48

This final episode of the ETA series brings everything full circle. If you've been following along, you know we’ve covered the entrepreneurship through acquisition (ETA) space in depth—exploring what it takes to buy a business, what can go wrong, what goes right, and how investors evaluate deals. In this episode, the host breaks down: Why acquisiti…

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Balancing Brand and Demand in B2B Marketing with Aaron Hassen 30:13

6M ago30:13

30:13

B2B buyers are changing, and trust in brands is at an all-time low. Aaron Hassen, co-founder of AH Marketing, breaks down why traditional marketing strategies are failing and what businesses must do to stay relevant. From building bold brands to navigating the shift toward informal, trust-driven engagement, Aaron shares insights on what it takes to…

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Marcus Sheridan on Building Trust Through Content 51:59

6M ago51:59

51:59

Marcus Sheridan, author of They Ask, You Answer, breaks down the evolution of content marketing and why trust is the ultimate competitive advantage. From turning his struggling pool company into the most trafficked swimming pool website in the world to helping businesses become industry leaders, Marcus reveals the strategies that drive real busines…

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LinkedIn Ads Mastery: Targeting, Costs, and Strategy with AJ Wilcox 33:36

6M ago33:36

33:36

AJ Wilcox, founder of B2Linked, breaks down the complexities of LinkedIn advertising and shares expert insights on making the platform work for your business. As one of the world’s top LinkedIn Ads specialists, AJ shares solutions to the challenges of high costs, targeting the right audience, and structuring campaigns for maximum ROI. From understa…

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Episode 144 - What Investors Really Look For w/Mario Montag - The Acquisition Chronicles Series 32:14

6M ago32:14

32:14

Most searchers focus on finding the perfect business to buy—but what happens after the deal closes? In this episode, Monique Mills sits down with investor and experienced entrepreneur Mario Montag to discuss what really drives post-acquisition success. Spoiler: it’s not just adding new tech and CRMs. Mario shares what he looks for in searchers befo…

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Marketing's Future in the face of AI and Innovation with Wil Reynolds 54:03

6M ago54:03

54:03

Wil Reynolds, founder of SEER Interactive, gets real on the rapidly evolving landscape of digital marketing. Wil shares his unique perspective on navigating the AI revolution, the importance of continuous learning, and why marketers need to adapt quickly to survive. From practical advice on mastering LLMs (Large Language Models) to building authent…

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Zero-Click Marketing with Rand Fishkin 27:07

7M ago27:07

27:07

Rand Fishkin, founder of SparkToro and former co-founder of Moz, takes us through the evolution of digital marketing. From the concept of "zero-click marketing" to why traditional traffic-focused metrics are becoming less relevant in today's digital landscape, the conversation explores how major platforms are keeping users within their ecosystems, …

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Episode 143 - Cash Flow Mistakes That Sink Businesses w/Josh Tejkl -The Acquisition Chronicles Series 47:58

7M ago47:58

47:58

In this episode, hosts discuss how cash flow can make or break your business. Whether you're running a company, buying one, or just trying to keep your finances in check, understanding how money moves through your business is essential. Joined by Josh Tejkl, a Fractional CFO and cash flow expert, he uncovers the biggest financial mistakes entrepren…

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Episode 142 - What Business Buyers Get Wrong w/Kinza Azmat -The Acquisition Chronicles Series 48:36

7M ago48:36

48:36

Thinking about buying a small business? You’ve probably seen all the hype online about acquisition entrepreneurship—no money down, seller financing, and easy paths to wealth. But what if most of that isn’t true? In this episode, Kinza Azmat, a business broker and acquisition entrepreneur, breaks down the realities of buying a business, the biggest …

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Episode 141 - Not Meant to Scare You -The Acquisition Chronicles Series 46:25

7M ago46:25

46:25

In this episode, Jed shares his experience of buying and losing a business, the lessons he learned, and his mission to shed light on the often-overlooked challenges of business acquisitions. His forthcoming book, Buyer Beware: Real Stories of Business Acquisition Failure, compiles stories of searchers who’ve faced setbacks, offering actionable take…

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Episode 140 - Financial Due Diligence w/Yvette Owo -The Acquisition Chronicles Series 52:45

7M ago52:45

52:45

This episode features Yvette Owo, an acquisition entrepreneur and accountant. The discussion focuses on the crucial role of quality of earnings (QOE) reports in the acquisition process and how they help identify financial discrepancies, whether due to errors or fraud. Yvette emphasizes the importance of understanding revenue spikes, working capital…

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Episode 139 - After A Business Fails -The Acquisition Chronicles Series 47:26

8M ago47:26

47:26

In this candid episode, hosts break down the gritty realities of entrepreneurship. From personal guarantees and bankruptcy to building resilience in the face of failure, they leave no stone unturned. Whether you're considering buying a business or struggling with your current venture, this conversation offers invaluable insights, actionable advice,…

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Episode 138 - Business Acquisition is a Marriage -The Acquisition Chronicles Series 43:04

8M ago43:04

43:04

In this episode hosts dive deep into the realities of entrepreneurship through acquisition (ETA). They explore why buying a business is not the "easy" path many imagine, the tools and strategies to streamline the search process, and the importance of self-awareness and honesty when taking on the responsibility of business ownership. From leveraging…

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Episode 137 - LIES! Laundromats are NOT Passive Income - The Acquisition Chronicles Series w/guest Keira Hamilton 1:06:57

8M ago1:06:57

1:06:57

In this episode of Unpolished MBA, we continue the Acquisition Chronicles series to uncover the realities of small business acquisitions. Monique Mills is joined by guest co-hosts Jed Morris and Kinza Azmat to share stories, insights, and lessons from the trenches of Entrepreneurship Through Acquisition (ETA). Hosts sit down with Keira Hamilton, a …

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Episode 136 - Hard Truths About Selling a Business - The Acquisition Chronicles Series 58:12

8M ago58:12

58:12

In this episode of Unpolished MBA, we continue the Acquisition Chronicles series to uncover the realities of small business acquisitions. Monique Mills is joined by guest co-hosts Jed Morris and Kinza Azmat to share stories, insights, and lessons from the trenches of Entrepreneurship Through Acquisition (ETA). Selling a small business is no small f…

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Episode 135 - What Happens If The Business Fails? - The Acquisition Chronicles Series - What 52:26

8M ago52:26

52:26

In this episode, we kick off The Acquisition Chronicles series the question is answered: What really happens when a business fails? The conversation reveals the hard truths and realities of small business ownership—especially when things don’t go as planned. We discuss: ✅ The impact of personal guarantees (PGs) and what they mean for your assets. ✅…

A. Lee Judge Of Content Monsta Podcasts